Posted on 29 February 2008 by Bill Gorman
Friday is when we publish our running charts of O’Reilly vs. Olbermann and Network vs. Network Cable News ratings. To that I wanted to add a special item on Nielsen ratings thresholds for cable news channels.
On the air for about 20 years, CNBC’s audience in still doesn’t meet Nielsen’s minimum reporting levels. In industry terms, they “scratch”. Each network has its own threshold, but here is CNBC’s performance vs. the Nielsen minimum reporting levels from 5am-Midnight for viewers and for Adults 25-54 during February 2008.
CNBC Program Scratch Chart, February 2008 for Average Viewers:
CNBC Program Scratch Chart, February 2008 for Adults 25-54:
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Posted on 29 February 2008 by Bill Gorman
Now featuring a much expanded time scale for longer term trend viewing.
More Nielsen Cable News Ratings including Viewers Total Day and Primetime, and Adults 25-54 Total Day:
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Posted on 29 February 2008 by Bill Gorman
I’ve done away with the data table at the bottom of this chart as well, allowing a much larger time scale and a longer term trend picture.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.
Posted on 29 February 2008 by Robert Seidman
| Scoreboard for Thurs. Feb. 28, 2008 |
 |
 |
 |
 |
 |
| Total Viewers (million) |
20.23 |
11.48 |
8.50 |
5.82 |
1.67 |
| Rating/Share: Adults 18-49 |
7.2/18 |
3.3/9 |
3.2/8 |
2.5/6 |
0.6/2 |
Any day ending with a Y that they’d run American Idol surely spells victory for FOX, so they’re running it not once, not twice, but three times a week. The Thursday results shows are less-watched and for a shorter time period, but that least-watched one hour still pulls in more viewers than four airings of Big Brother combined.
Last night’s LOST might have been one of my favorite episodes ever. A mad (ok, eccentric) scientist and a time travel love story. That was one of the most interesting treatments of time-travel I’ve ever seen. I LOVED it, and I’m sure at least a few million others did too, but none the less Lost lost in total viewers to Don’t Forget the Lyrics, though by a whisker Lost won the 18-49 demographic.
Last year many episodes of Lost left me saying “meh”. Meh. Meh. Meh. Meh. But I’m glad I hung on, Season 4 has been outstanding, but despite my opinion, ratings for Lost continue to erode. This week less than 13 million (12.85m) watched according to the overnights. I hope there isn’t some truism where if I love the show it’s either getting cancelled or moving to cable.
Here’s a brief recap of the timeslot winners:
8pm: Idol bests everything (AI had more than 2x the viewers and 2x the 18-49 viewers as distant 2nd place Survivor: Micronesia, followed by repeats of the Office, Lost and Smallville)
9pm: Don’t Forget they Lyrics bests Lost, CSI, and Celebrity Apprentice
10pm: A repeat of Without a Trace dominates for CBS, with Eli Stone pulling better numbers than Lipstick Jungle.
See the night’s full details:
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Posted on 29 February 2008 by Bill Gorman
And the Winner Is….
Updated with the modern record low viewership of 32.008m for 2008. Note that 2006-8 are Live+SD viewing, and previous years are Live viewing.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.
Posted on 28 February 2008 by Bill Gorman
After posting absolutely woeful ratings in its premiere, quarterlife has already been removed from NBC’s future schedule and is headed to Bravo. It had been scheduled to move to Sundays which will instead see fill ins by various Law & Orders and Deal or No Deal until April 6 when Monk and Psych get called up from USA to step in.
Posted on 28 February 2008 by Bill Gorman
Today Show Expands Lead As GMA Falls
With the gap between CBS and the other two networks about the same as when she started in September, the NY Times reports that Shelley Ross the executive producer of the Early Show may be her way out.
Full Data for NBC’s Today Show, ABC’s Good Morning America and CBS’ Early Show Ratings:
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Posted on 28 February 2008 by Bill Gorman
Almost Unnoticed, NBC Continues to Improve
Our comparison of season to season average viewers this week shows ABC, CBS, CW and Fox continuing to slip vs. last year, while NBC continued to show improvement, although very slight this week. To again beat a dead horse, the rest of the media is all over the story that Fox has benefited from the strike, and they certainly have, but so has NBC, and that seems to be relatively unnoticed.
Our chart shows broadcast network primetime season to date average primetime viewership for the 2007-8 season compared to the 2006-7 season.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.
