Top 5 most recalled new television ads July 30-Aug 26
| Rank | Brand | Index |
| 1 | Valtrex | 232 |
| 2 | Apple iPhone | 219 |
| 3 | Visa | 212 |
| 4 | Apple iPhone | 209 |
| 5 | Kmart | 198 |
Top 5 most recalled in-program placements Aug 13-Sep 9
| Rank | Brand | Index |
| 1 | Capital One | 204 |
| 2 | Green Valley Ranch | 193 |
| 3 | Capital One | 176 |
| 4 | Diet Coke | 167 |
| 5 | Coca-Cola | 161 |
source: IAG Research
