Comments on: 30 Second Ad Cost for Broadcast Primetime Shows http://tvbythenumbers.com/2007/09/30/30-second-ad-cost-for-broadcast-primetime-shows/962 Nielsen TV Show Ratings, Data and More Sun, 22 Nov 2009 00:07:38 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Robert Seidman http://tvbythenumbers.com/2007/09/30/30-second-ad-cost-for-broadcast-primetime-shows/962#comment-47594 Robert Seidman Wed, 04 Feb 2009 17:40:19 +0000 http://tvbythenumbers.com/2007/09/30/30-second-ad-cost-for-broadcast-primetime-shows/#comment-47594 Ha! on September 30, 2007 we had been doing this blog for less than a month and those <i>were</i> my true feelings. I was definitely wrong. But at the time I didn't understand the inordinately disproportionate supply of 50+ year olds who are always available and watching TV. My true feelings on the subject since sometime after that post are that there's no ageism/gender biasing and it's just that advertisers are willing to pay more for eyeballs that are far more scarce. Ha! on September 30, 2007 we had been doing this blog for less than a month and those were my true feelings. I was definitely wrong. But at the time I didn’t understand the inordinately disproportionate supply of 50+ year olds who are always available and watching TV.

My true feelings on the subject since sometime after that post are that there’s no ageism/gender biasing and it’s just that advertisers are willing to pay more for eyeballs that are far more scarce.

]]> By: Julia http://tvbythenumbers.com/2007/09/30/30-second-ad-cost-for-broadcast-primetime-shows/962#comment-47563 Julia Wed, 04 Feb 2009 16:28:38 +0000 http://tvbythenumbers.com/2007/09/30/30-second-ad-cost-for-broadcast-primetime-shows/#comment-47563 <i>Ageism plain and simple, with perhaps a little gender bias thrown in for kicks. </i> Hmm, what was that you said recently about it only being ageist to favor the demos if gold costing more than silver is metalist? ;) (Thanks, Brooke, for bumping this very old post to shed some light on Robert's true feelings on the subject.) Ageism plain and simple, with perhaps a little gender bias thrown in for kicks.

Hmm, what was that you said recently about it only being ageist to favor the demos if gold costing more than silver is metalist? ;)

(Thanks, Brooke, for bumping this very old post to shed some light on Robert’s true feelings on the subject.)

]]> By: Brooke http://tvbythenumbers.com/2007/09/30/30-second-ad-cost-for-broadcast-primetime-shows/962#comment-47561 Brooke Wed, 04 Feb 2009 16:22:53 +0000 http://tvbythenumbers.com/2007/09/30/30-second-ad-cost-for-broadcast-primetime-shows/#comment-47561 What is the cost for the CBS Nightly News? Would be interested to see the comparison... Thanks, Brooke What is the cost for the CBS Nightly News? Would be interested to see the comparison…

Thanks,
Brooke

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