Comments on: Nets See 9% Increase In Prime Viewers Via DVRs http://tvbythenumbers.com/2007/12/10/nets-see-9-increase-in-prime-viewers-via-dvrs/2077 Nielsen TV Show Ratings, Data and More Sat, 21 Nov 2009 21:56:39 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Bill Gorman http://tvbythenumbers.com/2007/12/10/nets-see-9-increase-in-prime-viewers-via-dvrs/2077#comment-2394 Bill Gorman Sat, 15 Dec 2007 21:15:53 +0000 http://tvbythenumbers.com/2007/12/10/nets-see-9-increase-in-prime-viewers-via-dvrs/2077#comment-2394 We have not seen anything directly about that from Nielsen, and while we do not get regular C+3 commercial rating information, the very first week it came out others in the press had it, and we did our <a href="http://tvbythenumbers.com/2007/10/17/nobody-watches-commercials-in-dvr-playback/1312" rel="nofollow">very own study of commercial viewing using that data</a>. We have not seen anything directly about that from Nielsen, and while we do not get regular C+3 commercial rating information, the very first week it came out others in the press had it, and we did our very own study of commercial viewing using that data.

]]> By: Bill Gorman http://tvbythenumbers.com/2007/12/10/nets-see-9-increase-in-prime-viewers-via-dvrs/2077#comment-16685 Bill Gorman Sat, 15 Dec 2007 20:15:53 +0000 http://tvbythenumbers.com/2007/12/10/nets-see-9-increase-in-prime-viewers-via-dvrs/2077#comment-16685 We have not seen anything directly about that from Nielsen, and while we do not get regular C+3 commercial rating information, the very first week it came out others in the press had it, and we did our <a href="http://tvbythenumbers.com/2007/10/17/nobody-watches-commercials-in-dvr-playback/1312" rel="nofollow">very own study of commercial viewing using that data</a>. We have not seen anything directly about that from Nielsen, and while we do not get regular C+3 commercial rating information, the very first week it came out others in the press had it, and we did our very own study of commercial viewing using that data.

]]> By: Rena Moretti http://tvbythenumbers.com/2007/12/10/nets-see-9-increase-in-prime-viewers-via-dvrs/2077#comment-2389 Rena Moretti Sat, 15 Dec 2007 20:01:22 +0000 http://tvbythenumbers.com/2007/12/10/nets-see-9-increase-in-prime-viewers-via-dvrs/2077#comment-2389 Nielsen was going to have data on how many people actually watched commercials. That's be interesting to take a look at. Do you know what happened to that study? Nielsen was going to have data on how many people actually watched commercials.

That’s be interesting to take a look at.

Do you know what happened to that study?

]]> By: Rena Moretti http://tvbythenumbers.com/2007/12/10/nets-see-9-increase-in-prime-viewers-via-dvrs/2077#comment-16684 Rena Moretti Sat, 15 Dec 2007 19:01:22 +0000 http://tvbythenumbers.com/2007/12/10/nets-see-9-increase-in-prime-viewers-via-dvrs/2077#comment-16684 Nielsen was going to have data on how many people actually watched commercials.<br><br>That's be interesting to take a look at.<br><br>Do you know what happened to that study? Nielsen was going to have data on how many people actually watched commercials.

That's be interesting to take a look at.

Do you know what happened to that study?

]]> By: Bill Gorman http://tvbythenumbers.com/2007/12/10/nets-see-9-increase-in-prime-viewers-via-dvrs/2077#comment-2190 Bill Gorman Mon, 10 Dec 2007 23:51:43 +0000 http://tvbythenumbers.com/2007/12/10/nets-see-9-increase-in-prime-viewers-via-dvrs/2077#comment-2190 I didn't mean to present it in a "this is good or bad" way, more to just show how different network's viewers were using their DVRs. But since you asked, I think that for the networks existing ways of doing business it's a bad thing. That's not to say they can't modify their businesses [i.e. product placement, etc.] to adapt, but I think that the past reliance on the multiple 30 sec ad pod between program segments is in long term decline. I didn’t mean to present it in a “this is good or bad” way, more to just show how different network’s viewers were using their DVRs.

But since you asked, I think that for the networks existing ways of doing business it’s a bad thing.

That’s not to say they can’t modify their businesses [i.e. product placement, etc.] to adapt, but I think that the past reliance on the multiple 30 sec ad pod between program segments is in long term decline.

]]> By: Bill Gorman http://tvbythenumbers.com/2007/12/10/nets-see-9-increase-in-prime-viewers-via-dvrs/2077#comment-16683 Bill Gorman Mon, 10 Dec 2007 22:51:43 +0000 http://tvbythenumbers.com/2007/12/10/nets-see-9-increase-in-prime-viewers-via-dvrs/2077#comment-16683 I didn't mean to present it in a "this is good or bad" way, more to just show how different network's viewers were using their DVRs.<br><br>But since you asked, I think that for the networks existing ways of doing business it's a bad thing.<br><br>That's not to say they can't modify their businesses [i.e. product placement, etc.] to adapt, but I think that the past reliance on the multiple 30 sec ad pod between program segments is in long term decline. I didn't mean to present it in a “this is good or bad” way, more to just show how different network's viewers were using their DVRs.

But since you asked, I think that for the networks existing ways of doing business it's a bad thing.

That's not to say they can't modify their businesses [i.e. product placement, etc.] to adapt, but I think that the past reliance on the multiple 30 sec ad pod between program segments is in long term decline.

]]> By: Robert Seidman http://tvbythenumbers.com/2007/12/10/nets-see-9-increase-in-prime-viewers-via-dvrs/2077#comment-2185 Robert Seidman Mon, 10 Dec 2007 22:44:45 +0000 http://tvbythenumbers.com/2007/12/10/nets-see-9-increase-in-prime-viewers-via-dvrs/2077#comment-2185 The percentage of overall primetime programs viewed via DVR is interesting but does it have much real meaning by itself? Much more interesting (to me) would be the trend line for %DVR viewership against the trendline for overall primetime viewing (including DVR). I believe the lines on that chart would show the DVR line increasing steadily, but not enough to offset overall viewership decreases. If I worked at a network, that seems like it would be the most meaningful chart and the one that would keep me awake at night. The percentage of overall primetime programs viewed via DVR is interesting but does it have much real meaning by itself? Much more interesting (to me) would be the trend line for %DVR viewership against the trendline for overall primetime viewing (including DVR).

I believe the lines on that chart would show the DVR line increasing steadily, but not enough to offset overall viewership decreases. If I worked at a network, that seems like it would be the most meaningful chart and the one that would keep me awake at night.

]]> By: David http://tvbythenumbers.com/2007/12/10/nets-see-9-increase-in-prime-viewers-via-dvrs/2077#comment-2184 David Mon, 10 Dec 2007 22:16:52 +0000 http://tvbythenumbers.com/2007/12/10/nets-see-9-increase-in-prime-viewers-via-dvrs/2077#comment-2184 Somebody needs to explain to me why this is a good thing. The only network in the chart above that should be bragging is Univision. CW might as well send Christmas cards to all its advertisers that say "11% of the people who watch our network don't watch your commercials. Happy Holidays!" Somebody needs to explain to me why this is a good thing. The only network in the chart above that should be bragging is Univision. CW might as well send Christmas cards to all its advertisers that say “11% of the people who watch our network don’t watch your commercials. Happy Holidays!”

]]> By: Robert Seidman http://tvbythenumbers.com/2007/12/10/nets-see-9-increase-in-prime-viewers-via-dvrs/2077#comment-16682 Robert Seidman Mon, 10 Dec 2007 21:44:45 +0000 http://tvbythenumbers.com/2007/12/10/nets-see-9-increase-in-prime-viewers-via-dvrs/2077#comment-16682 The percentage of overall primetime programs viewed via DVR is interesting but does it have much real meaning by itself? Much more interesting (to me) would be the trend line for %DVR viewership against the trendline for overall primetime viewing (including DVR). <br><br>I believe the lines on that chart would show the DVR line increasing steadily, but not enough to offset overall viewership decreases. If I worked at a network, that seems like it would be the most meaningful chart and the one that would keep me awake at night. The percentage of overall primetime programs viewed via DVR is interesting but does it have much real meaning by itself? Much more interesting (to me) would be the trend line for %DVR viewership against the trendline for overall primetime viewing (including DVR).

I believe the lines on that chart would show the DVR line increasing steadily, but not enough to offset overall viewership decreases. If I worked at a network, that seems like it would be the most meaningful chart and the one that would keep me awake at night.

]]> By: David http://tvbythenumbers.com/2007/12/10/nets-see-9-increase-in-prime-viewers-via-dvrs/2077#comment-16681 David Mon, 10 Dec 2007 21:16:52 +0000 http://tvbythenumbers.com/2007/12/10/nets-see-9-increase-in-prime-viewers-via-dvrs/2077#comment-16681 Somebody needs to explain to me why this is a good thing. The only network in the chart above that should be bragging is Univision. CW might as well send Christmas cards to all its advertisers that say "11% of the people who watch our network don't watch your commercials. Happy Holidays!" Somebody needs to explain to me why this is a good thing. The only network in the chart above that should be bragging is Univision. CW might as well send Christmas cards to all its advertisers that say “11% of the people who watch our network don't watch your commercials. Happy Holidays!”

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