In the case of USA vs. NBC, it’s pretty obvious that NBC should get the USA people to take over programming.

USA is full of well-made interesting shows that hit and NBC keep popping bomb after bomb.

As to the effect of the strike, NBC was very happy to compare premiere numbers for their strike shows with the awful season, but there’s nothing that says their new shows will keep a high audience. We’ll see, but I don’t think American Gladiators is going to pack them in week after week…

In the case of USA vs. NBC, it's pretty obvious that NBC should get the USA people to take over programming.

USA is full of well-made interesting shows that hit and NBC keep popping bomb after bomb.

As to the effect of the strike, NBC was very happy to compare premiere numbers for their strike shows with the awful season, but there's nothing that says their new shows will keep a high audience. We'll see, but I don't think American Gladiators is going to pack them in week after week…

I don’t have easy to use trend data for cable viewing time, but we do know that overall TV viewing is flat, and if broadcast is declining, cable *must* be growing.

I don't have easy to use trend data for cable viewing time, but we do know that overall TV viewing is flat, and if broadcast is declining, cable *must* be growing.

I do disagree with the other commentators, however, that the internet is the reason for lost viewership.

Extremely few people use the internet to get TV programs or assimilated. How many You Tube clips do regular people actually watch in a given week? Not that many (in spite of what the hype says).

The main reason for viewership losses is the decline in the quality of programming.

The networks are relying on shows that are long past their prime (ER is a good example) or are quickly losing their luster (CSI and Without a Trace come to mind) and are all-too-quick to greenlight bad reality shows instead of trying to make the next big hits.

NBC squandered its almost miraculous Thursday fortunes by producing a string of bad sitcoms that don’t appeal to their audience, for instance.

And when you put your marketing might behind shows like Bionic Woman or Gossip Girl, do you really need the internet or the strike to explain the viewership losses?

USA Networks is encountering the same internet, yet, its original programming attracts more and more viewers. The reason? It’s well-written, generally well-made and attractive to the public in spite of not having the marketing might of its parent NBC.

Don’t be fooled by the network PR blaming the internet. They think that if they repeat it often enough, people (particularly on Wall Street) will buy it and keep losing executive teams in place (Jeff Zucker-Ben Silverman anyone?)

The reality is that if you make a great show, the audience flocks. But precious few great shows are made right now. I’d argue there was only a couple of decent shows to premiere this season, one of the worst quality-wise in years.

Incompetence in the executive ranks is to blame. They’re the ones who keep ordering endless clones of past hits, who keep asking for bad directing on their shows (NBC), who keep hiring producers with a track record of bombs (David Eick, Josh Schwartz, the list is long), who keep making the shows shorter and shorter and permitted on-screen promos and logos during their shows.

It’s not the strike. It’s not the internet. It’s the network executives.

I do disagree with the other commentators, however, that the internet is the reason for lost viewership.

Extremely few people use the internet to get TV programs or assimilated. How many You Tube clips do regular people actually watch in a given week? Not that many (in spite of what the hype says).

The main reason for viewership losses is the decline in the quality of programming.

The networks are relying on shows that are long past their prime (ER is a good example) or are quickly losing their luster (CSI and Without a Trace come to mind) and are all-too-quick to greenlight bad reality shows instead of trying to make the next big hits.

NBC squandered its almost miraculous Thursday fortunes by producing a string of bad sitcoms that don't appeal to their audience, for instance.

And when you put your marketing might behind shows like Bionic Woman or Gossip Girl, do you really need the internet or the strike to explain the viewership losses?

USA Networks is encountering the same internet, yet, its original programming attracts more and more viewers. The reason? It's well-written, generally well-made and attractive to the public in spite of not having the marketing might of its parent NBC.

Don't be fooled by the network PR blaming the internet. They think that if they repeat it often enough, people (particularly on Wall Street) will buy it and keep losing executive teams in place (Jeff Zucker-Ben Silverman anyone?)

The reality is that if you make a great show, the audience flocks. But precious few great shows are made right now. I'd argue there was only a couple of decent shows to premiere this season, one of the worst quality-wise in years.

Incompetence in the executive ranks is to blame. They're the ones who keep ordering endless clones of past hits, who keep asking for bad directing on their shows (NBC), who keep hiring producers with a track record of bombs (David Eick, Josh Schwartz, the list is long), who keep making the shows shorter and shorter and permitted on-screen promos and logos during their shows.

It's not the strike. It's not the internet. It's the network executives.

I can only quote Capt. Jack Harkness from Torchwood when he says, “The 21st Century is when it all changes, and you’ve got to be ready.”

Things are changing so quickly it’s hard to figure out where the money is going to come from, but the Guild does realize that it’s gonna come from somewhere besides this current model.

The rest know that, too. NBC spent the week at CES, and for good reason. They need to be there. That’s where they’ll be doing business in no time.

I can only quote Capt. Jack Harkness from Torchwood when he says, “The 21st Century is when it all changes, and you've got to be ready.”

Things are changing so quickly it's hard to figure out where the money is going to come from, but the Guild does realize that it's gonna come from somewhere besides this current model.

The rest know that, too. NBC spent the week at CES, and for good reason. They need to be there. That's where they'll be doing business in no time.