Quantcast

Nielsen Ratings: Weds, Jan 30: Idol Reigns

January 31st, 2008 by Robert Seidman

Scoreboard for Weds Jan. 30, 2008 FOX NBC ABC CBS CW
Total Viewers (million) 21.60 9.95 7.62 6.99 1.17
Rating/Share: Adults 18-49 8.9/22 2.6/7 3.0/8 1.9/5 0.5/1

The beatdown that FOX continues to put on all other broadcast networks on Tuesdays and Wednesdays these days is impressive.  FOX is almost averaging more viewers than all of the other broadcast networks combined.

American Idol gained strength in the second half, picking up almost an additional 3 million (23.94m at 8pm, and 26.72m at 8:30pm).   While some of the bloom is off the rose for Moment of Truth, it peformed extremely well and massively better than anything else other than American Idol.

Since Idol ran until about 9:10pm, the first half hour of results for Moment of Truth will likely be revised by at least several million and it may be the 9:30pm numbers for Moment are more indicative of actual performance.  Can FOX live with Moment of Truth averaging only 16 million to 17 million?   All you need to do is look at how everything else besides American Idol performed.  If Moment of Truth can more or less continue with numbers like last night’s or even a bit less, FOX will be most pleased.

CBS ran with nothing but repeats and had one of its more lackluster nights coming in fourth place with both overall viewers and the demo.  People don’t love repeats of The New Adventures of Old Christine in the same way they like repeats of Two and a Half Men.

NBC aired Deal or No Deal (which the data is listing as repeat, though I am not sure that is the case) a repeat of Law & Order: CI and a new Law & Order at 10pm that could muster no more than just over 11 million viewers.

ABC ran with Wife Swap — a weak performer and the two hour finale of last season’s Lost.  While I understand ABC’s desire to milk the Lost franchise for all it’s worth, last years finale was all the catch up I need.  No matter, ABC is airing an hour of catch-up fluff tonight at 8pm before the season 4 premiere.  One cool thing ABC did with last night’s repeat of last year’s finale was put text captions at the bottom 1/8th or so of the screen to explain what was going on for anyone who didn’t know the history.    I thought it a nice touch for both existing and new Lost fans.

Last night’s full half-hourly details:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
8:00 ABC Wife Swap 7.62 3.0/8 5.0
  CBS The New Adventures of Old Christine (R ) 6.99 1.9/5 4.7
  NBC Deal or No Deal (R ) 9.95 2.6/7 6.7
  FOX American Idol 21.60 8.9/22 12.4
  CW Crowned: The Mother of All Pageants 1.17 0.5/1 0.9
           
8:30 ABC Wife Swap 5.85 2.3/6 3.9
  CBS The New Adventures of Old Christine (R ) 4.84 1.4/4 3.3
  NBC Deal or No Deal (R ) 10.85 2.7/7 7.0
  FOX American Idol 26.72 10.5/26 15.1
  CW Crowned: The Mother of All Pageants 1.26 0.5/1 0.9
           
9:00 ABC Lost (R ) 8.66 3.3/8 5.6
  CBS Criminal Minds ( R) 8.58 2.2/5 5.7
  NBC Law & Order: CI (R ) 8.80 2.2/5 5.8
  FOX Moment of Truth 18.80 8.1/20 10.9
  CW One Tree Hill (R ) .96 0.4/1 0.8
           
9:30 ABC Lost (R ) 8.49 3.3/8 5.5
  CBS Criminal Minds ( R) 8.95 2.3/6 6.0
  NBC Law & Order: CI (R ) 9.00 2.4/6 6.1
  FOX Moment of Truth 16.94 7.6/19 9.9
  CW One Tree Hill (R ) 0.91 0.3/1 0.7
           
10:00 ABC Lost (R ) 8.47 3.4/9 5.5
  CBS CSI: NY (R ) 7.10 1.9/5 4.9
  NBC Law & Order 11.19 3.2/8 7.7
           
10:30 ABC Lost (R ) 8.53 3.4/9 5.5
  CBS CSI: NY (R ) 7.44 2.0/6 5.1
  NBC Law & Order 11.10 3.1/9 7.6

Nielsen Ratings Source: Nielsen Media Research. Full night’s results available via Marc Berman/Mediaweek.

Paid Advertisement
Looking to purchase a new DVD player or one of the many new LCD TVs available?  Check out this online shopping site and browse all of our electronics and televisions today!

Email, share or bookmark this post: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • bodytext
  • del.icio.us
  • Facebook
  • Google
  • Reddit
  • StumbleUpon
  • Technorati
  • TwitThis
  • Propeller
  • E-mail this story to a friend!