THANKS!!!

THANKS!!!

If not, do we know when Nielsen will release them?

If not, do we know when Nielsen will release them?

I’m a MF’n FF’er… but that does not mean I do not stop for an MF’n moment to watch a commercial that I have not seen and review it (mostly cute girls, G-Bless me). I had to post and then leave for awhile – and I’m glad I did – cuz the point was if I’m a network honcho (and, as we all knew, a sponsor), what do I do about these numbers.

My answer would be that I discount them to a certain % (just as the stock market has discounted financials because of their sub-prime exposure) and go from there. I guess we go back to that advertising mantra of sub-liminal (hyphenated on purpose to refer [back]to sub-prime) advertising whereby you catch a ‘persons’ attention for a split moment and go from there. (People should know that I consider myself a DVR genius and watch 2-3 programs and a replay while recording #4/5 at any given time).

I’m happy to have contributed to such a stirring debate and refer all to the original point of ’scratching my head’ as a ‘network honcho.’

In the one week that we saw publicly available data, the C+3 rating was very close to the Live rating.

I'm a MF'n FF'er… but that does not mean I do not stop for an MF'n moment to watch a commercial that I have not seen and review it (mostly cute girls, G-Bless me). I had to post and then leave for awhile – and I'm glad I did – cuz the point was if I'm a network honcho (and, as we all knew, a sponsor), what do I do about these numbers.

My answer would be that I discount them to a certain % (just as the stock market has discounted financials because of their sub-prime exposure) and go from there. I guess we go back to that advertising mantra of sub-liminal (hyphenated on purpose to refer [back]to sub-prime) advertising whereby you catch a 'persons' attention for a split moment and go from there. (People should know that I consider myself a DVR genius and watch 2-3 programs and a replay while recording #4/5 at any given time).

I'm happy to have contributed to such a stirring debate and refer all to the original point of 'scratching my head' as a 'network honcho.'

In the one week that we saw publicly available data, the C+3 rating was very close to the Live rating.

I am just hoping the networks, especially cable networks are truly looking at Live + 7 when it comes to that renewal decision for any show.

But you’re right about DVR playback mostly occuring early. Many shows have the biggest % of their DVR viewing happen the same night the show actually aired. The 8pm episode of Chuck above on 1/24 for example had 6.91 million LIVE+SD viewers vs. 6.11 live, so about 800,000 out of the 1.8 million DVR viewers watched sometime after 8pm and before 3am on Friday morning.