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Reader Comment of the Day

Posted on 25 February 2008 by Robert Seidman

Wild Dogs

7.4 million total viewers doesn’t matter. What matters is that the show performs very well in the adults 18-34 demographic which is extremely lucrative. Particularly the male 18-34 demo which makes advertisers salivate like wild dogs. There is absolutely no doubt that Prison Break will be renewed, because it still does well in that demo — so well that it could charge $200,000 for ads at the beginning of the fall 2007 season, about 4/5ths of what CSI charged at that time.  - Ike on the odds of Prison Break being renewed.

P.S.  Yes, I am bored with continually checking to see if the ratings have been released yet.   The HH Ratings info is up on Zap2it now.

P.P.S.  Rena, come back, we miss you! 

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