Nielsen TV Ratings for CNBC and Minimum Rating Reporting Level, February 2008 - TV Ratings, Nielsen Ratings, Television Show Ratings | TVbytheNumbers.com

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Scratch That! How CNBC Often Doesn’t Measure Up

Posted on 29 February 2008 by Bill Gorman

Friday is when we publish our running charts of O’Reilly vs. Olbermann and Network vs. Network Cable News ratings. To that I wanted to add a special item on Nielsen ratings thresholds for cable news channels.

On the air for about 20 years, CNBC’s audience in still doesn’t meet Nielsen’s minimum reporting levels. In industry terms, they “scratch”. Each network has its own threshold, but here is CNBC’s performance vs. the Nielsen minimum reporting levels from 5am-Midnight for viewers and for Adults 25-54 during February 2008.

CNBC Program Scratch Chart, February 2008 for Average Viewers:

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CNBC Program Scratch Chart, February 2008 for Adults 25-54:

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Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

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1 Comments For This Post

  1. Tariq Ahmad says:
    January 15th, 2009 at 8:21 pm

    I think that CNBC is the network that was the cheerleader for Wall Street so it will die with the economy

1 Trackbacks For This Post

  1. Ratings « CNBC watch says:
    March 5th, 2009 at 11:38 am

    [...] total amount for CNBC, though, is still low by Nielsen standards, according to an article from early 2008. It is a specialty channel and a majority of people who [...]

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