I think the fate of Jericho is this: it lives, but probably not on CBS. Then again, CBS didn’t cancel Welcome to the Captain yet so they could announce any day that Jericho has been renewed!

I think the fate of Jericho is this: it lives, but probably not on CBS. Then again, CBS didn't cancel Welcome to the Captain yet so they could announce any day that Jericho has been renewed!

I just think it’s unfair for a show to get non-renewed when their audience is still there but just watching at different times due to better technology.

What will be the fate of a show like “Jericho” which had a very nice bump after “Live + 7″.

they’ve been doing the research for months and months already. I think there were some stats in this post from October.

We mentioned the dynamics of FFing through comms, catching glimpses and the subliminal etc (which TV has been accused of for over 40 years) a couple of weeks ago, and I agree that there’s something there.

I’m sure there are graduate students doing research as we speak, and that they will find a % number that makes sense in terms of time-shifted commercials. Two weeks and a coupla thou viewers oughta give them a number with in a .point of the real deal.

I think some people may forget they are watching DVR. Speaking for myself, when I forget to skip through the commercials it’s usually because I wasn’t paying much attention to the actual program either.

I think some people may forget they are even watching it via DVR and may just let the commercials roll.

Essentially 30 second skip button = your commercials are completely worthless via DVR playback.

Fortunately (for the networks) most DVRs do not yet come with the 30 second skip button programmed in as the default. It’s easy to reprogram the remotes, but we live in a world where overwhelmingly most people never change the default settings on anything.

I just think it's unfair for a show to get non-renewed when their audience is still there but just watching at different times due to better technology.

What will be the fate of a show like “Jericho” which had a very nice bump after “Live + 7″.

they've been doing the research for months and months already. I think there were some stats in this post from October.

We mentioned the dynamics of FFing through comms, catching glimpses and the subliminal etc (which TV has been accused of for over 40 years) a couple of weeks ago, and I agree that there's something there.

I'm sure there are graduate students doing research as we speak, and that they will find a % number that makes sense in terms of time-shifted commercials. Two weeks and a coupla thou viewers oughta give them a number with in a .point of the real deal.

I think some people may forget they are watching DVR. Speaking for myself, when I forget to skip through the commercials it's usually because I wasn't paying much attention to the actual program either.

I think some people may forget they are even watching it via DVR and may just let the commercials roll.

What is the “30 Second skip button”? I also think it’s interesting that some folks will wait like 20 mins to watch a show just so they can skip through the commercials.

We are truly in a different age.

Essentially 30 second skip button = your commercials are completely worthless via DVR playback.

Fortunately (for the networks) most DVRs do not yet come with the 30 second skip button programmed in as the default. It's easy to reprogram the remotes, but we live in a world where overwhelmingly most people never change the default settings on anything.

What is the “30 Second skip button”? I also think it's interesting that some folks will wait like 20 mins to watch a show just so they can skip through the commercials.

We are truly in a different age.

Sadly for them, I know for a fact Bill Gorman is on a personal crusade to teach the world about the 30 Second skip button.

You can quote me on this: “You can’t remember what you never saw to begin with!”

Sadly for them, I know for a fact Bill Gorman is on a personal crusade to teach the world about the 30 Second skip button.

You can quote me on this: “You can't remember what you never saw to begin with!”

Sorry for my rant. I am just very fascinated with Live+7 and the amount it adds to the total viewers. One of my favorite shows is a DVR’d heavy show since it’s on @ 10/9C on a Friday night.

Sorry for my rant. I am just very fascinated with Live+7 and the amount it adds to the total viewers. One of my favorite shows is a DVR'd heavy show since it's on @ 10/9C on a Friday night.