Fox Now Leads In All Categories
Fox added to its Season to Date lead in all categories with another dominating performance for the current week. CBS’s David Poltrack thinks CBS can still catch Fox in average viewers. I’d bet against him.
The chart below shows Season to Date TV ratings through the week ending March 2 (23rd week of the broadcast season).
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.
David Poltrack!! A better lecturer than a prognosticator, but I think it should work out like this: if CBS catches up we’ll write about how the 55+ viewer is the vital ad demographic, about how well monetized Internet streaming is and of course about how commercial viewing while fast forwarding is just as effective as if you’d watched the commercials.
If he’s wrong, CBS gives us a million bucks (obviously they have the money to burn!)
What do you say Mr. Poltrack?