Really, that is all I have to say.

Really, that is all I have to say.

Really, that is all I have to say.

But 20 million on tv blows 500K on the internet away. Every hour CBS broadcasts in primetime is an opportunity to reach 20M people.

500K is bupkes to CBS. That it isn’t bupkes to your firm is quite understandable though.

We are in the midst of a huge shift in media consumption. And raw eyeballs on TV just aren’t as important as they used to be…..particularly in a recessionary economic environment. Major advertisers are now beginning to place their bets on the engagement that comes online. It is simply much father into the marketing funnel. So 500k+ stream is worth much more than 500k+ pairs of eyeballs in front of the TV.

Whether or not CBS acts on this is another matter.

But 20 million on tv blows 500K on the internet away. Every hour CBS broadcasts in primetime is an opportunity to reach 20M people.

500K is bupkes to CBS. That it isn't bupkes to your firm is quite understandable though.

But 20 million on tv blows 500K on the internet away. Every hour CBS broadcasts in primetime is an opportunity to reach 20M people.

500K is bupkes to CBS. That it isn't bupkes to your firm is quite understandable though.

We are in the midst of a huge shift in media consumption. And raw eyeballs on TV just aren't as important as they used to be…..particularly in a recessionary economic environment. Major advertisers are now beginning to place their bets on the engagement that comes online. It is simply much father into the marketing funnel. So 500k+ stream is worth much more than 500k+ pairs of eyeballs in front of the TV.

Whether or not CBS acts on this is another matter.

We are in the midst of a huge shift in media consumption. And raw eyeballs on TV just aren't as important as they used to be…..particularly in a recessionary economic environment. Major advertisers are now beginning to place their bets on the engagement that comes online. It is simply much father into the marketing funnel. So 500k+ stream is worth much more than 500k+ pairs of eyeballs in front of the TV.

Whether or not CBS acts on this is another matter.

For example, Direct TV has a feature where you can see which show has the most viewers in a real-time fashion. Tuesday night, Jericho finished a strong #2 on the East Coast and #1 in the Central time zone. In Nielsen, it was a distant #3. Direct TV obviously has a LOT larger sample size than Nielsen.

More data needs to be gathered, but clearly there is a discrepancy between what Direct TV is showing and what Nielsen is showing… Jericho fans are going to attempt to quantify this further next week.

For example, Direct TV has a feature where you can see which show has the most viewers in a real-time fashion. Tuesday night, Jericho finished a strong #2 on the East Coast and #1 in the Central time zone. In Nielsen, it was a distant #3. Direct TV obviously has a LOT larger sample size than Nielsen.

More data needs to be gathered, but clearly there is a discrepancy between what Direct TV is showing and what Nielsen is showing… Jericho fans are going to attempt to quantify this further next week.

For example, Direct TV has a feature where you can see which show has the most viewers in a real-time fashion. Tuesday night, Jericho finished a strong #2 on the East Coast and #1 in the Central time zone. In Nielsen, it was a distant #3. Direct TV obviously has a LOT larger sample size than Nielsen.

More data needs to be gathered, but clearly there is a discrepancy between what Direct TV is showing and what Nielsen is showing… Jericho fans are going to attempt to quantify this further next week.

I work for a small independant telephone/cable/internet company in a rural state. Very small towns, lots of ranchers farmers. My company worked assiduously to make 95% of our customers DSL capable. Just as an example I had a customer, one of our last 5% that we are getting DSL to call very excited that she would soon have DSL. Her *very first* question to me was “Can I watch tv show online then whenever I want?” Her very first question. So, the change is coming. Someone needs to be the pioneer even if it means spending some money. My company did this with fiber before anyone believed the internet would be big. We were prepared and now when other small independents are having to sell, we are secure. It’s a thought.

Jericho’s audience is growing, everywhere but in the Nielsen households. Everyweek I hear from more and more people that just started watching it and everyone that does seems to be very passionate about the show.

As for Big Brother, I am getting sick of all the reality shows. Seems more are being added every season. Finding good dramas are getting harder and harder to find on the broadcast networks. I guess people are tired of thinking.

I work for a small independant telephone/cable/internet company in a rural state. Very small towns, lots of ranchers farmers. My company worked assiduously to make 95% of our customers DSL capable. Just as an example I had a customer, one of our last 5% that we are getting DSL to call very excited that she would soon have DSL. Her *very first* question to me was “Can I watch tv show online then whenever I want?” Her very first question. So, the change is coming. Someone needs to be the pioneer even if it means spending some money. My company did this with fiber before anyone believed the internet would be big. We were prepared and now when other small independents are having to sell, we are secure. It's a thought.