Again, Lost is Most Time-Shifted Show in US By Viewers And Percentage
For the second week in a row, Lost had both the largest time-shifted audience and the highest % viewership gain from time-shifting of any primetime broadcast network show. With 3.98 million time-shifted (DVR) viewers, Lost had the largest absolute time-shifted audience for the week of February 25 - March 2, followed by Tuesday’s American Idol with 3.84 million time-shifted viewers. Rounding out the top 10 for was Wednesday’s American Idol, Thursday’s American Idol, Survivor: Micronesia, Terminator: Sarah Connor Chronicles, Medium, Celebrity Apprentice, Wednesday’s Big Brother and Law & Order.
I’m going to chalk up Lost’s high time-shifted viewership to the fact that the Thursday 9pm timeslot is highly viewed and very competitive among adults 18-49, with 4 of the shows getting 18-49 ratings above a 3.0. That’s a lot of likely more DVR owning adults who don’t want to miss one or more of those shows.
NBC and Fox tied for the most shows (5) out of the top 20 in absolute time-shifted audience size.
Top 20 Largest Time-shifted Audience Broadcast TV Shows:
| Rank | Shows | Net | Persons Live+7 (000) | Persons Live (000) | DVR Viewers | %Increase Over Live | Persons Live+SD (000) | %SD of Total |
|---|---|---|---|---|---|---|---|---|
| 1 | LOST | ABC | 14,998 | 11,020 | 3,978 | 36.1% | 12,893 | 47.1% |
| 2 | AMERICAN IDOL-TUESDAY | FOX | 30,009 | 26,166 | 3,843 | 14.7% | 28,592 | 63.1% |
| 3 | AMERICAN IDOL-WEDNESDAY | FOX | 28,776 | 25,088 | 3,688 | 14.7% | 27,553 | 66.8% |
| 4 | AMERICAN IDOL THU SP-2/28(S) | FOX | 27,246 | 23,769 | 3,477 | 14.6% | 26,232 | 70.8% |
| 5 | SURVIVOR: MICRONESIA | CBS | 13,447 | 11,112 | 2,335 | 21.0% | 12,529 | 60.7% |
| 6 | TERMINATOR: SRH CNR CHRON | FOX | 8,371 | 6,569 | 1,802 | 27.4% | 7,117 | 30.4% |
| 7 | MEDIUM | NBC | 8,610 | 7,087 | 1,523 | 21.5% | 7,606 | 34.1% |
| 8 | APPRENTICE 7 | NBC | 8,518 | 7,030 | 1,488 | 21.2% | 7,668 | 42.9% |
| 9 | BIG BROTHER 9-WED | CBS | 5,853 | 4,422 | 1,431 | 32.4% | 5,381 | 67.0% |
| 10 | LAW AND ORDER | NBC | 12,398 | 11,049 | 1,349 | 12.2% | 11,437 | 28.8% |
| 11 | BIGGEST LOSER 5 | NBC | 8,230 | 6,893 | 1,337 | 19.4% | 7,474 | 43.5% |
| 12 | BIG BROTHER 9-SUN | CBS | 6,612 | 5,279 | 1,333 | 25.3% | 6,230 | 71.3% |
| 13 | LIPSTICK JUNGLE | NBC | 6,549 | 5,251 | 1,298 | 24.7% | 5,606 | 27.3% |
| 14 | JERICHO | CBS | 7,811 | 6,521 | 1,290 | 19.8% | 6,901 | 29.5% |
| 15 | ELI STONE | ABC | 8,117 | 6,852 | 1,265 | 18.5% | 7,147 | 23.3% |
| 16 | BIG BROTHER 9-TUE | CBS | 7,204 | 5,960 | 1,244 | 20.9% | 6,718 | 60.9% |
| 17 | BACK TO YOU SP-2/26 9:30P(S) | FOX | 12,729 | 11,790 | 939 | 8.0% | 12,154 | 38.8% |
| 18 | AMERICAS TOP MODEL-4 | CW | 4,256 | 3,325 | 931 | 28.0% | 3,820 | 53.2% |
| 19 | MOMENT OF TRUTH 2/25-8P(S) | FOX | 8,888 | 7,989 | 899 | 11.3% | 8,511 | 58.1% |
| 20 | OPRAHS BIG GIVE | ABC | 16,023 | 15,146 | 877 | 5.8% | 15,680 | 60.9% |
The Largest Time-shifting Audience table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of time-shifted viewers on their digital video recorders (DVRs). %SD of Total = percentage of a show’s total DVR viewing that happened the same day up to 3am the morning after the show aired.
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Lost Has A 36.1% Increase Via DVR Viewing
For the week of February 25 - March 2, Lost’s audience increased by 36.1% over the 11.02 million that watched it Live giving it a Live+7 audience of 15.00 million, again making it, by far, the leading broadcast show for % increase in viewing via DVR.
Wednesday’s Big Brother had its audience increase by 32.4% over its Live airing placing it second for the week. Rounding out the top 1o were America’s Top Model, Terminator: Sarah Connor Chronicles, Sunday’s Big Brother, Lipstick Jungle, One Tree Hill, Medium, Celebrity Apprentice and Survivor: Micronesia.
NBC had the most time-shifted shows on a % basis with 5 of the 20.
Top 20 Most % Time-shifted Broadcast TV Shows:
| Rank | Programs | Network | Persons Live+7 (000) | Persons Live (000) | Timeshifed Audience (000s) | % Increase Over Live |
|---|---|---|---|---|---|---|
| 1 | LOST | ABC | 14,998 | 11,020 | 3,978 | 36.1% |
| 2 | BIG BROTHER 9-WED | CBS | 5,853 | 4,422 | 1,431 | 32.4% |
| 3 | AMERICA'S TOP MODEL-4 | CW | 4,256 | 3,325 | 931 | 28.0% |
| 4 | TERMINATOR: SARAH CONNOR CHRONICLES | FOX | 8,371 | 6,569 | 1,802 | 27.4% |
| 5 | BIG BROTHER 9-SUN | CBS | 6,612 | 5,279 | 1,333 | 25.3% |
| 6 | LIPSTICK JUNGLE | NBC | 6,549 | 5,251 | 1,298 | 24.7% |
| 7 | ONE TREE HILL | CW | 3,530 | 2,849 | 681 | 23.9% |
| 8 | MEDIUM | NBC | 8,610 | 7,087 | 1,523 | 21.5% |
| 9 | APPRENTICE 7 | NBC | 8,518 | 7,030 | 1,488 | 21.2% |
| 10 | SURVIVOR: MICRONESIA | CBS | 13,447 | 11,112 | 2,335 | 21.0% |
| 11 | BIG BROTHER 9-TUE | CBS | 7,204 | 5,960 | 1,244 | 20.9% |
| 12 | JERICHO | CBS | 7,811 | 6,521 | 1,290 | 19.8% |
| 13 | BIGGEST LOSER 5 | NBC | 8,230 | 6,893 | 1,337 | 19.4% |
| 14 | ELI STONE | ABC | 8,117 | 6,852 | 1,265 | 18.5% |
| 15 | MEN IN TREES | ABC | 6,196 | 5,401 | 795 | 14.7% |
| 16 | AMERICAN IDOL-WEDNESDAY | FOX | 28,776 | 25,088 | 3,688 | 14.7% |
| 17 | AMERICAN IDOL-TUESDAY | FOX | 30,009 | 26,166 | 3,843 | 14.7% |
| 18 | AMERICAN IDOL THU SP-2/28 | FOX | 27,246 | 23,769 | 3,477 | 14.6% |
| 19 | PUSSYCAT DOLLS:GIRLICIOUS | CW | 1,865 | 1,637 | 228 | 13.9% |
| 20 | OFFICE | NBC | 4,216 | 3,711 | 505 | 13.6% |
The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.
March 17th, 2008 at 12:33 pm
LOST stands alone, not just at the top, but in terms of being the lone scripted drama in the list with almost 50% of its DVR viewing happening the same day. There definitely appears to be a trend with the reality shows of front-loaded viewing. Aside from LOST,that does not seem to be the case at all for scripted programming.
March 17th, 2008 at 12:38 pm
What does this mean?
%SD of Total
March 17th, 2008 at 12:47 pm
Andy it means what percentage of the DVR viewing happened the same day (up to 3am the morning after) the show aired.
March 17th, 2008 at 1:00 pm
Thanks Robert.
March 17th, 2008 at 1:58 pm
Wow…”the Summer effect” seems to be working it’s magic again. Week after week after week, 1.8 million DVR viewers for Sarah Connor. That has to be the most consistent DVR viewership in history. I hope somebody at FOX is paying attention.
By the way, Bill, Robert, any chance of a graph of that? I’d be curious to see how steady that line is once the numbers for the finale come out.
March 17th, 2008 at 2:11 pm
I can’t wait to see next weeks numbers. TSCC had it’s weakest ratings on the 25th of February but it rebounded solid in the season finale. I think the time-shifted numbers will go up next week. I believe this show is in the clear and we will see a much deserved second season this fall. Hopefully we will see the originally intended season ender incorporated in season 2.
March 17th, 2008 at 2:18 pm
frankj,Here are the TSCC dvr viewership numbers in reverse date order, enjoy!
1.802m [the week above]
1.776
1.779
1.867
1.841
1.816
1.753 [debut week of Jan 7-13]
March 17th, 2008 at 2:28 pm
Thanks, Bill!
Those are some pretty stable numbers alright. That’s almost a straight line. Very curious to see the next installment, if the finale stayed consistent.
March 17th, 2008 at 3:33 pm
LOST stands alone, not just at the top, but in terms of being the lone scripted drama in the list with almost 50% of its DVR viewing happening the same day. There definitely appears to be a trend with the reality shows of front-loaded viewing. Aside from LOST,that does not seem to be the case at all for scripted programming.
March 17th, 2008 at 3:36 pm
Very interesting stuff, Robert. And thanks for including the Same Day data! Lost really seems to be the far and away DVR champ when it comes to delayed viewing.
March 17th, 2008 at 3:38 pm
What does this mean?
%SD of Total
March 17th, 2008 at 3:38 pm
What does this mean?
%SD of Total
March 17th, 2008 at 3:47 pm
Andy it means what percentage of the DVR viewing happened the same day (up to 3am the morning after) the show aired.
March 17th, 2008 at 3:47 pm
Andy it means what percentage of the DVR viewing happened the same day (up to 3am the morning after) the show aired.
March 17th, 2008 at 4:00 pm
Thanks Robert.
March 17th, 2008 at 4:00 pm
Thanks Robert.
March 17th, 2008 at 4:58 pm
Wow…”the Summer effect” seems to be working it's magic again. Week after week after week, 1.8 million DVR viewers for Sarah Connor. That has to be the most consistent DVR viewership in history. I hope somebody at FOX is paying attention.
By the way, Bill, Robert, any chance of a graph of that? I'd be curious to see how steady that line is once the numbers for the finale come out.
March 17th, 2008 at 4:58 pm
Wow…”the Summer effect” seems to be working it's magic again. Week after week after week, 1.8 million DVR viewers for Sarah Connor. That has to be the most consistent DVR viewership in history. I hope somebody at FOX is paying attention.
By the way, Bill, Robert, any chance of a graph of that? I'd be curious to see how steady that line is once the numbers for the finale come out.
March 17th, 2008 at 5:11 pm
I can't wait to see next weeks numbers. TSCC had it's weakest ratings on the 25th of February but it rebounded solid in the season finale. I think the time-shifted numbers will go up next week. I believe this show is in the clear and we will see a much deserved second season this fall. Hopefully we will see the originally intended season ender incorporated in season 2.
March 17th, 2008 at 5:11 pm
I can't wait to see next weeks numbers. TSCC had it's weakest ratings on the 25th of February but it rebounded solid in the season finale. I think the time-shifted numbers will go up next week. I believe this show is in the clear and we will see a much deserved second season this fall. Hopefully we will see the originally intended season ender incorporated in season 2.
March 17th, 2008 at 5:18 pm
frankj,Here are the TSCC dvr viewership numbers in reverse date order, enjoy!
1.802m [the week above]
1.776
1.779
1.867
1.841
1.816
1.753 [debut week of Jan 7-13]
March 17th, 2008 at 5:18 pm
frankj,Here are the TSCC dvr viewership numbers in reverse date order, enjoy!
1.802m [the week above]
1.776
1.779
1.867
1.841
1.816
1.753 [debut week of Jan 7-13]
March 17th, 2008 at 5:25 pm
So, I was wondering, has CBS said anything about web viewing for this week?
March 17th, 2008 at 5:28 pm
Thanks, Bill!
Those are some pretty stable numbers alright. That's almost a straight line. Very curious to see the next installment, if the finale stayed consistent.
March 17th, 2008 at 5:28 pm
Thanks, Bill!
Those are some pretty stable numbers alright. That's almost a straight line. Very curious to see the next installment, if the finale stayed consistent.
March 17th, 2008 at 6:36 pm
Very interesting stuff, Robert. And thanks for including the Same Day data! Lost really seems to be the far and away DVR champ when it comes to delayed viewing.
March 17th, 2008 at 6:36 pm
Very interesting stuff, Robert. And thanks for including the Same Day data! Lost really seems to be the far and away DVR champ when it comes to delayed viewing.
March 17th, 2008 at 8:25 pm
So, I was wondering, has CBS said anything about web viewing for this week?
March 17th, 2008 at 8:25 pm
So, I was wondering, has CBS said anything about web viewing for this week?
March 17th, 2008 at 8:36 pm
Jake, CBS’ press site is:
http://www.cbspressexpress.com/div.php/cbs_entertainment/
if they did a press release, it’s in there somewhere.
March 17th, 2008 at 11:36 pm
Jake, CBS' press site is:
http://www.cbspressexpress.com/div.php/cbs_ente...
if they did a press release, it's in there somewhere.
March 17th, 2008 at 11:36 pm
Jake, CBS' press site is:
http://www.cbspressexpress.com/div.php/cbs_ente...
if they did a press release, it's in there somewhere.
March 18th, 2008 at 7:48 am
Well, this is pretty interesting.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=78684
“CBS Exec Wants Combined TV, Internet Ratings” Mar. 18
Mentions Jericho.
March 18th, 2008 at 10:48 am
Well, this is pretty interesting.
http://publications.mediapost.com/index.cfm?fus...
“CBS Exec Wants Combined TV, Internet Ratings” Mar. 18
Mentions Jericho.
March 18th, 2008 at 10:48 am
Well, this is pretty interesting.
http://publications.mediapost.com/index.cfm?fus...
“CBS Exec Wants Combined TV, Internet Ratings” Mar. 18
Mentions Jericho.