Lifetime’s Movie “Wisegal” has 372,000 DVR Viewers
For the week of March 10-16, 2008, Lifetime’s Saturday movie Wisegal was the top cable time-shifted show with an increase of 11.3% over its Live audience in its Live+7 viewing audience. It also had the largest time-shifted audience of 372,000 viewers. Neither of those are particularly high numbers for cable time-shifting, but most of the regular cable time-shifting powers were absent this week. This does mark the first time, in my recollection, that a Lifetime network show has been at the top of any of our lists.
USA’s House had an increase of 9.4% and 269,000 time-shifted viewers to place second in terms of % increase from DVR viewing, although it was bested for absolute time-shifted viewers by the three WWE Raw episodes. Filling out the top 10 were three episodes of WWE Raw, two iCarlys, a Back at the Barnyard, and a Spongebob Squarepants.
Top 20 Most Time-shifted Cable Shows, March 10-16, 2008:
| Rank | Programs | Network | Persons Live+7 (000) | Persons Live (000) | Timeshifted Audience (000s) | % Increase over Live |
|---|---|---|---|---|---|---|
| 1 | WISEGAL- SATURDAY MOVIE | LIF | 3,666 | 3,294 | 372 | 11.3% |
| 2 | HOUSE | USA | 3,140 | 2,871 | 269 | 9.4% |
| 3 | WWE RAW | USA | 3,985 | 3,647 | 338 | 9.3% |
| 4 | WWE RAW | USA | 5,764 | 5,394 | 370 | 6.9% |
| 5 | WWE RAW | USA | 5,938 | 5,585 | 353 | 6.3% |
| 6 | ICARLY | NICK | 4,467 | 4,233 | 234 | 5.5% |
| 7 | BACK AT THE BARNYARD | NICK | 4,092 | 3,900 | 192 | 4.9% |
| 8 | ICARLY | NICK | 3,409 | 3,256 | 153 | 4.7% |
| 9 | FAIRLY ODD PARENTS | NICK | 3,520 | 3,392 | 128 | 3.8% |
| 10 | SPONGEBOB | NICK | 3,749 | 3,625 | 124 | 3.4% |
| 11 | INCREDIBLES, THE | DSNY | 3,977 | 3,851 | 126 | 3.3% |
| 12 | ICARLY | NICK | 3,328 | 3,224 | 104 | 3.2% |
| 13 | SPONGEBOB | NICK | 3,548 | 3,439 | 109 | 3.2% |
| 14 | SPONGEBOB | NICK | 3,586 | 3,486 | 100 | 2.9% |
| 15 | SPONGEBOB | NICK | 4,179 | 4,063 | 116 | 2.9% |
| 16 | LAW & ORDER | TNT | 2,944 | 2,864 | 80 | 2.8% |
| 17 | LAW & ORDER | TNT | 3,160 | 3,078 | 82 | 2.7% |
| 18 | FAIRLY ODD PARENTS | NICK | 3,241 | 3,160 | 81 | 2.6% |
| 19 | SPONGEBOB | NICK | 3,805 | 3,710 | 95 | 2.6% |
| 20 | FOP MOVIE FAIRY IDOL | NICK | 3,047 | 2,972 | 75 | 2.5% |
Our time-shifting chart ranks which of the Top 40 cable shows had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs) as well as indicating the size of the audience that watched in the 7 days after the live show aired.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.
the SpongeBob #s are rather striking. Seemingly Bob would be ripe for a ton of DVR usage, but it’s as if it were a sporting event that needed to be watched LIVE.
I went back to look at the LIVE+SD numbers and for the SpongeBob that’s #15 above with 4.179 million LIVE+7, it’s live+SD was 4.175. So of the 116K DVR users, 112K watched the same day anyway. for Bob, the live+7 numbers seem a rounding error vs. live+sd.
House on the other hand, was 2.912 million on a live+SD basis, so most of its viewership was after the day it aired. given its Friday @11pm timeslot, that’s probably not too surprising.
the SpongeBob #s are rather striking. Seemingly Bob would be ripe for a ton of DVR usage, but it's as if it were a sporting event that needed to be watched LIVE.
I went back to look at the LIVE+SD numbers and for the SpongeBob that's #15 above with 4.179 million LIVE+7, it's live+SD was 4.175. So of the 116K DVR users, 112K watched the same day anyway. for Bob, the live+7 numbers seem a rounding error vs. live+sd.
House on the other hand, was 2.912 million on a live+SD basis, so most of its viewership was after the day it aired. given its Friday @11pm timeslot, that's probably not too surprising.
372,000 … Million?!
372,000 … Million?!
Mia, Yikes! Wisegals was popular, but not that popular! Fixed.
Mia, Yikes! Wisegals was popular, but not that popular! Fixed.