Comments on: Why Does Nielsen Reign Supreme Over the Kingdom?

By: Tom Braun

Tom Braun — Mon, 20 Oct 2008 13:49:15 +0000

Nielsen Ratings are total Horse Shit!

The count the dumbest among us who are stupid enough to answer their call. No one with 1/2 a brain responds.

By: Guess Who

Guess Who — Wed, 02 Apr 2008 13:50:10 +0000

Cant believe people are actually sending peanuts to Nielsen. Harrassing Nielsen isnt going to save any TV show – it cant.

People ask why Nielsen reigns supreme. Its because theyve been doing it for decades. Most people dont understand the methodology they use and have never even taken a college level statistics course; but the people paying for the TV shows and the network execs do understand it. Nielsen may be off a little if you actually asked every single TV viewer what they watch but its pretty accurate. People are also mystified as to how 1,000 people chosen for political polls can represent a whole country accurately – but 99% of the time they accurately predict the final vote with a margin of error of 3% or so. Some suggest putting a Nielsen box in every TV made, problem is alot of people dont want BIG BROTHER watching them —–Orwells Big Brother, not the cheesy CBS series. And you count simply say Jericho or Moonlight or Invasion fans could volunteer to put them in their TVs as that would skew the numbers badly. Nielsen is the best system available and thats why its used.

By: Guess Who

Guess Who — Wed, 02 Apr 2008 13:50:10 +0000

Cant believe people are actually sending peanuts to Nielsen. Harrassing Nielsen isnt going to save any TV show – it cant.

By: Mul

Mul — Wed, 02 Apr 2008 08:59:25 +0000

For goodness’ sake, I can scarcely imagine the casting this analogy implies. Norsu as Georges Couthon, perhaps? I suppose I’d find myself a Girondist.

By: Mul

Mul — Wed, 02 Apr 2008 08:59:25 +0000

For goodness' sake, I can scarcely imagine the casting this analogy implies. Norsu as Georges Couthon, perhaps? I suppose I'd find myself a Girondist.

By: Jenny G.

Jenny G. — Wed, 02 Apr 2008 03:02:51 +0000

Your thoughtful lengthy blogs are MY Favorite!!! I check out PerezHilton, DailyKos, and HuffingtonPost EVERYday, but your blog pieces are what I look forward to most. Keep up the awesome work.

By: Jenny G.

Jenny G. — Wed, 02 Apr 2008 03:02:51 +0000

Your thoughtful lengthy blogs are MY Favorite!!! I check out PerezHilton, DailyKos, and HuffingtonPost EVERYday, but your blog pieces are what I look forward to most. Keep up the awesome work.

By: Robert Seidman

Robert Seidman — Wed, 02 Apr 2008 02:48:44 +0000

If you’re going to do this, I suggest something more along the lines of eating the nuts yourselves and just sending the shells.

I don’t really recommend that either though.

By: Robert Seidman

Robert Seidman — Wed, 02 Apr 2008 02:48:44 +0000

Norsu, thanks for the kind words. I love your passion, but I try to love with my heart and think with my brain. Your strategy seems flawed. Nuts are savory treats that people love. They'll simply eat the nuts or give them to people who will.

If you're going to do this, I suggest something more along the lines of eating the nuts yourselves and just sending the shells.

I don't really recommend that either though.

By: norsu

norsu — Wed, 02 Apr 2008 02:38:16 +0000

I have started a Nuts to Nielsen campaign – anyone else mad – feel free to jump in and Shell Nielsen!1,000 pounds shelled already first weekend.

If you feel uncounted…

Get em here http://www.nutsonline.com

Send em here

Shipping to:
The Nielsen Company
770 Broadway
New York, NY 10003-9595
United States
phone: +1 646 654 5000

IR Contact
David Berger: +1 646 654 5057
david.berger@nielsen.com

Tell em

HEY NIELSEN, COUNT THIS!

By: norsu

norsu — Wed, 02 Apr 2008 02:38:16 +0000

I have started a Nuts to Nielsen campaign - anyone else mad - feel free to jump in and Shell Nielsen!1,000 pounds shelled already first weekend.

If you feel uncounted...

Get em here www.nutsonline.com

Send em here

Shipping to:
The Nielsen Company
770 Broadway
New York, NY 10003-9595
United States
phone: +1 646 654 5000

IR Contact
David Berger: +1 646 654 5057
david.berger@nielsen.com

Tell em

HEY NIELSEN, COUNT THIS!

By: norsu

norsu — Wed, 02 Apr 2008 02:34:31 +0000

Excellent article – And an angle that I am exploring. Nielsen is a roque monopoly, the major networs are in on it and extracting major $ from advertisers who just pass it along to all of us – the consumer. They are all fat and happy raking in the Millions!

We literally need a revolt to change this!

By: norsu

norsu — Wed, 02 Apr 2008 02:34:31 +0000

We literally need a revolt to change this!

By: david gifford

david gifford — Tue, 01 Apr 2008 02:03:55 +0000

…and the King SUCKS! Down with the King!

By: david gifford

david gifford — Tue, 01 Apr 2008 02:03:55 +0000

…and the King SUCKS! Down with the King!

By: Julia

Julia — Tue, 01 Apr 2008 01:59:32 +0000

The thing is, since the numbers we are getting for most shows (sporting events excluded) are fairly accurate, what’s the need really? If another company were to come along and be competitive, it would be like GIA vs whatever those other diamond grading companies are. One has all the prestige, and therefore is considered better. (There may be valid reasons for GIA being better than the others, but for a layperson, it’s just the prestige, and the fact that diamonds graded by GIA cost more.)

The two companies will most likely be saying just about the same thing, prices may drop a bit, but what effect does that have on the people who are currently the ones clamoring for change? Do you think prices would drop to the point where every guy with a blog can go out and buy the ratings? No, and what would the point of that be?

Bottom line is, while Nielsen is far from perfect, I don’t really think there’s a need for external change. They should be working on the internals, before it comes to a point where there really does need to be a new company, but for now, I see no fault with inertia.

By: Julia

Julia — Tue, 01 Apr 2008 01:59:32 +0000

The thing is, since the numbers we are getting for most shows (sporting events excluded) are fairly accurate, what's the need really? If another company were to come along and be competitive, it would be like GIA vs whatever those other diamond grading companies are. One has all the prestige, and therefore is considered better. (There may be valid reasons for GIA being better than the others, but for a layperson, it's just the prestige, and the fact that diamonds graded by GIA cost more.)

The two companies will most likely be saying just about the same thing, prices may drop a bit, but what effect does that have on the people who are currently the ones clamoring for change? Do you think prices would drop to the point where every guy with a blog can go out and buy the ratings? No, and what would the point of that be?

Bottom line is, while Nielsen is far from perfect, I don't really think there's a need for external change. They should be working on the internals, before it comes to a point where there really does need to be a new company, but for now, I see no fault with inertia.