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Nielsen Ratings Thur, April 3: CBS Wins Big with CSI

Posted on 04 April 2008 by Robert Seidman

Scoreboard for Thurs. April 3, 2008 CBS FOX NBC ABC CW
Total Viewers (million) 16.22 9.99 5.57 4.63 2.09
Rating/Share: Adults 18-49 4.6/13 2.9/8 2.6/7 1.5/4 0.8/2

The Tiffany network returns to glory winning the night easily and by a wide margin. While admittedly it didn’t have to air against a new episode of Grey’s Anatomy, CBS was led by CSI with a robust 20.4 million and a sizeable 5.8/15 in the 18-49 demographic.

Many ask “Do we really need more shows like CSI?”  America has spoken, and the answer is still yes.  Crime, legal, forensic, mystery drama still scores well.  Without a Trace pulled in 15.4 million and a 4.1/11 in the demo.  Survivor: Micronesia was CBS’ worst performance with 12.84 million and a 3.8/9 and that performance was far better than every other show on the broadcast airwaves last night, aside from the other shows on CBS.

There was absolutely no buzz at all around Paris Hilton’s appearance on the one-hour return of My Name is Earl.  Earl drew 7.49 and but a 3.1/9 in the demo.  You may remember that Britney Spears appearance a week ago Monday improved How I Met Your Mother’s demo rating from its typical sub 3.0 performance to a 4.5.   Britney is more of a draw than Paris?  I’m still not sure, but one of two things must be true (or perhaps, both): the worse of a train wreck you are, the more we want to see you, or CBS just did a way, way better job of promoting the Britney appearance. I saw tons of stuff about it days in advance all over the Internet without having to look for it.  I didn’t see anything about that for Paris.
Tricia Helfer as “Number Six” on Battlestar Galactica on the SciFi Channel
Internet buzz can be overrated.  Bill G. is very excited about the return of Battlestar Galactica tonight on the SciFi channel.  BSG has all the Internet buzz right now.  Whether it’s Twitter, FriendFeed – and it won’t surprise me if they find a way to work it into TechMeme.com, BSG is hot, hot, hot, I see stuff about it everywhere, including Gorman’s links list.   While I’m hoping BSG will perform well enough to make the weekly cable top 40, I’m guessing that it won’t and that either way it will be beaten out by about 18-20 airings of SpongeBob. Buzz doesn’t always mean ratings success.  Last year’s season of BSG was so flat most of the year that even a couple of good episodes at the end of the season still didn’t make it up for me.  I’m not as excited as some others for its return, but I’m not crying about it either and will most definitely be watching.

See the night’s full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
8:00 CBS Survivor: Micronesia 12.84 3.8/9 7.1
  FOX Are You Smarter Than a 5th Grader? 9.93 2.8/8 6.2
  ABC Miss Guided (2 episodes) 4.56 1.5/4 3.4
  NBC My Name is Earl ( 8p-9p) 7.49 3.1/9 5.4
  CW Smallville (Repeat) 2.41 0.9/3 2.1
           
9:00 CBS CSI 20.4 5.8/15 12.8
  FOX Are You Smarter Than a 5th Grader? 10.25 3.0/8 6.6
  ABC Lost (Repeat) 4.11 1.3/4 3.1
  NBC The Office (2 repeats) 4.89 2.4/6 3.9
  CW Supernatural (Repeat) 1.76 0.7/2 1.5
           
10:00 CBS Without a Trace 15.4 4.1/11 10.3
  ABC Eli Stone 5.22 1.6/4 4.1
  NBC The Office (2 Repeats) 4.34 2.3/6 3.5

Nielsen Ratings Source: Nielsen Media Research. Full night’s results available via Marc Berman/Mediaweek.

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56 Responses to “Nielsen Ratings Thur, April 3: CBS Wins Big with CSI”

  1. Guess Who says:

    Bob sez: “While I’m hoping BSG will perform well enough to make the weekly cable top 40, I’m guessing that it won’t and that either way it will be beaten out by about 18-20 airings of SpongeBob.”

    Thats a rather sad commentary on the viewing public. Spongebob reruns beats BSG? Spongebob is turning viewers brains into sponges for bad TV.

  2. Guess Who says:

    Bob sez: “While I’m hoping BSG will perform well enough to make the weekly cable top 40, I’m guessing that it won’t and that either way it will be beaten out by about 18-20 airings of SpongeBob.”

    Thats a rather sad commentary on the viewing public. Spongebob reruns beats BSG? Spongebob is turning viewers brains into sponges for bad TV.

  3. Bill says:

    Wow. ABC really stunk the joint up last night.

  4. Bill says:

    Wow. ABC really stunk the joint up last night.

  5. my pants aren’t square, I’m a Robert, not a Bob. I’m not sure it’s a sad commentary or not, just sure that a lot of parents are regularly watching Bob with their children.

    It’s also not an apples-to-apples comparison. BSG is a primetime show, but the cable info we get is the top performing shows regardless of when they aired (and last week on that basis I believe Bob took 12 out of the top 20 shows).

  6. my pants aren't square, I'm a Robert, not a Bob. I'm not sure it's a sad commentary or not, just sure that a lot of parents are regularly watching Bob with their children.

    It's also not an apples-to-apples comparison. BSG is a primetime show, but the cable info we get is the top performing shows regardless of when they aired (and last week on that basis I believe Bob took 12 out of the top 20 shows).

  7. yeah. though I probably should of mentioned that the “season” finale of Miss Guided would likely be last.episode.ever

  8. yeah. though I probably should of mentioned that the “season” finale of Miss Guided would likely be last.episode.ever

  9. Jack says:

    Galactica is back! Finally!

  10. Jack says:

    Galactica is back! Finally!

  11. Julia says:

    I’ve heard people saying that since ABC gave Notes from the Underbelly a second shot, they should give Miss/Guided a second shot. Personally, I hope ABC learned from that mistake. But this is a TV network, so they likely did not.

  12. Julia says:

    I've heard people saying that since ABC gave Notes from the Underbelly a second shot, they should give Miss/Guided a second shot. Personally, I hope ABC learned from that mistake. But this is a TV network, so they likely did not.

  13. Outlander says:

    It amazes me how far Scifi’s ratings have fallen. I’ve watched their Friday night programs (on DVR) for a few years, and followed their ratings. Two years ago, Stargate SG1 and Stargate Atlantis regularly pulled in 1.8-2.2 ratings, and Scifi would yank any show (e.g. Andromeda) that couldn’t get at least a 1.5. Fastforward to the present, and they trumpet Stargate Atlantis getting 1.1 and 1.2 ratings and eagerly anticipate the triumphant return of BSG, which as I recall only got 1.3-1.4 ratings for most of Season 3.

    I can’t say I’m a fan of BSG anymore. I didn’t like New Caprica and I didn’t like how the show morphed into a giant allegory for “Bush lied, people died” — a view the show’s producers later semi-copped to in an interview with some bloggers. It’s a shame the producers chose to take it in that direction.

  14. Outlander says:

    It amazes me how far Scifi's ratings have fallen. I've watched their Friday night programs (on DVR) for a few years, and followed their ratings. Two years ago, Stargate SG1 and Stargate Atlantis regularly pulled in 1.8-2.2 ratings, and Scifi would yank any show (e.g. Andromeda) that couldn't get at least a 1.5. Fastforward to the present, and they trumpet Stargate Atlantis getting 1.1 and 1.2 ratings and eagerly anticipate the triumphant return of BSG, which as I recall only got 1.3-1.4 ratings for most of Season 3.

    I can't say I'm a fan of BSG anymore. I didn't like New Caprica and I didn't like how the show morphed into a giant allegory for “Bush lied, people died” — a view the show's producers later semi-copped to in an interview with some bloggers. It's a shame the producers chose to take it in that direction.

  15. @Julia, I think ABC always knew with this one. There is a way to kind of scam the Nielsen numbers. Not on a weekly basis, but on a season total/average basis. You can declare a show a “special” airing and it won’t count in the season averages. One example is Grey’s Anatomy on Thanksgiving night. Another is every single episode of Miss Guided that ever aired!

    ABC seemed to peg it wouldn’t do well in advance and didn’t want it dragging its season averages down.

  16. @Julia, I think ABC always knew with this one. There is a way to kind of scam the Nielsen numbers. Not on a weekly basis, but on a season total/average basis. You can declare a show a “special” airing and it won't count in the season averages. One example is Grey's Anatomy on Thanksgiving night. Another is every single episode of Miss Guided that ever aired!

    ABC seemed to peg it wouldn't do well in advance and didn't want it dragging its season averages down.

  17. Guess Who says:

    Robert! LOL! I meant to say Robert.

    Several of the guys in my department at work -men with no kids – are huge Spongebob groupies with cubicles full of Spongebob stuff in the walls.

    Heres a good article on this rather weird phenomenon when the SB movie came out.

    http://spiritcentrestage.blogspot.com/2004_11_01_archive.html

    “Adults can still be kids; Men can still be boys

    There’s no point arguing about which demographic SpongeBob is aimed at: there were as many adults in the theatre killing themselves as there were kids. (I was one of them.) What has interested me is why Bob carries such appeal in the first place, especially for adults, both men and women. I mean, I haven’t seen nearly as many Rugrats or Kimpossible T-shirts in size XXL. “

  18. Guess Who says:

    Robert! LOL! I meant to say Robert.

    Several of the guys in my department at work -men with no kids – are huge Spongebob groupies with cubicles full of Spongebob stuff in the walls.

    Heres a good article on this rather weird phenomenon when the SB movie came out.

    http://spiritcentrestage.blogspot.com/2004_11_0...

    “Adults can still be kids; Men can still be boys

    There's no point arguing about which demographic SpongeBob is aimed at: there were as many adults in the theatre killing themselves as there were kids. (I was one of them.) What has interested me is why Bob carries such appeal in the first place, especially for adults, both men and women. I mean, I haven't seen nearly as many Rugrats or Kimpossible T-shirts in size XXL. “

  19. dearme says:

    Hey all, if u people had ur tv network then which current shows would u air? tell me ur ideal schedule, pls! robert and bill u 2

  20. dearme says:

    Hey all, if u people had ur tv network then which current shows would u air? tell me ur ideal schedule, pls! robert and bill u 2

  21. AZTop says:

    Interesting that Survivor continues to, well survive after 8 years and 16 seasons. It definitely has aged both in demographics and audience, but most other series (other than CSI and L&O) at eight years have done far worse. I think if Fox wanted to knock off Survivor all they need to do is move the AI results to Thursday @ 8:00 as we shall see next week.

  22. AZTop says:

    Interesting that Survivor continues to, well survive after 8 years and 16 seasons. It definitely has aged both in demographics and audience, but most other series (other than CSI and L&O) at eight years have done far worse. I think if Fox wanted to knock off Survivor all they need to do is move the AI results to Thursday @ 8:00 as we shall see next week.

  23. dearme, are you asking based on what shows I watch or with the goal of making as much money as possible. If its the latter, and not the former it would look a lot like this whole list.

  24. dearme, are you asking based on what shows I watch or with the goal of making as much money as possible. If its the latter, and not the former it would look a lot like this whole list.

  25. dearme says:

    on the basis of what you like and watch

  26. dearme says:

    on the basis of what you like and watch

  27. Julia says:

    On the basis of what I watch, I’d have a nearly empty schedule. Let’s see:
    Pushing Daisies
    The Office
    30 Rock
    Scrubs (though I’d cancel this)
    Dexter
    Weeds
    The Daily Show
    Colbert Report
    South Park

    Can I bring back canceled shows to my fictional network?

  28. Julia says:

    On the basis of what I watch, I'd have a nearly empty schedule. Let's see:
    Pushing Daisies
    The Office
    30 Rock
    Scrubs (though I'd cancel this)
    Dexter
    Weeds
    The Daily Show
    Colbert Report
    South Park

    Can I bring back canceled shows to my fictional network?

  29. @Dearme, I’ll work up a schedule at some point for you, but for the inner-network executive in you I have to say this: that is no way to run a network! ;-)

  30. @Dearme, I'll work up a schedule at some point for you, but for the inner-network executive in you I have to say this: that is no way to run a network! ;-)

  31. Julia says:

    Oh, and I’d put Samantha Who? on, but make it much less annoying. I’d get rid of all her friends and parents, and put more of that guy from Seventh Heaven (who has improved remarkably since then) on the show.

  32. Julia says:

    Oh, and I'd put Samantha Who? on, but make it much less annoying. I'd get rid of all her friends and parents, and put more of that guy from Seventh Heaven (who has improved remarkably since then) on the show.

  33. dearme says:

    Yes u can Julia

  34. dearme says:

    Yes u can Julia

  35. @dearme — i created a post just for you. You guys, please post your favorite shows/net schedules here:

    http://tvbythenumbers.com/2008/04/04/your-fantasy-network-schedule/3195

  36. @dearme — i created a post just for you. You guys, please post your favorite shows/net schedules here:

    http://tvbythenumbers.com/2008/04/04/your-fanta...

  37. dearme says:

    I dont find Samantha annoying at all. But it breaks my heart to see a show with this huge potential all bcoz of its catchy concept, being one dimensional. If I was producing the show, I would have added a lot to it, Soap-esque mystery element as she was the victim of hit and run, Seinfeld-esque humour which would be used when she learns the littlest everyday things in life and a lot more.

  38. dearme says:

    I dont find Samantha annoying at all. But it breaks my heart to see a show with this huge potential all bcoz of its catchy concept, being one dimensional. If I was producing the show, I would have added a lot to it, Soap-esque mystery element as she was the victim of hit and run, Seinfeld-esque humour which would be used when she learns the littlest everyday things in life and a lot more.

  39. Marissa says:

    Its funny that everyone thinks Samantha Who is a huge success but if Miss Guided got the same airing at 9:30PM after Dancing with Stars I guarantee they would get the same ratings. Miss Guided only aired once after DWTS and it was at 10PM for a show that clearly should not air at that time.

    And there is a reason that OVER 50% of Samantha who ratins dropped after it didnt have the lead in.

    Crime shows are popular with the OLDER AUDIENCES..who actually watch tv live. Personally, hate procedural shows…I like to look for some continued connection through the shows I watch…Like the storylines will actually lead somewhere…

    The younger generation never going to watch tv live anymore…than lets see if CBS still ahead in 20 years with crime shows.

    Also BSG is another one of those GREAT WONDERFUL AMAZING EXCELLED AWARD WINNING CRITICALLY ACCLAIMED shows that have a HUGE audience that doesn’t watch live because
    1) they don’t have scifi
    2) They don’t want to watch the show at friday at 10 Pm
    There is a reason that BSG used to be one of the top downloaded shows on itunes and the MOST DOWNLOADED SHOW ON BIT TORRENT!!!!!!!!!!!!!

  40. Marissa says:

    Its funny that everyone thinks Samantha Who is a huge success but if Miss Guided got the same airing at 9:30PM after Dancing with Stars I guarantee they would get the same ratings. Miss Guided only aired once after DWTS and it was at 10PM for a show that clearly should not air at that time.

    And there is a reason that OVER 50% of Samantha who ratins dropped after it didnt have the lead in.

    Crime shows are popular with the OLDER AUDIENCES..who actually watch tv live. Personally, hate procedural shows…I like to look for some continued connection through the shows I watch…Like the storylines will actually lead somewhere…

    The younger generation never going to watch tv live anymore…than lets see if CBS still ahead in 20 years with crime shows.

    Also BSG is another one of those GREAT WONDERFUL AMAZING EXCELLED AWARD WINNING CRITICALLY ACCLAIMED shows that have a HUGE audience that doesn't watch live because
    1) they don't have scifi
    2) They don't want to watch the show at friday at 10 Pm
    There is a reason that BSG used to be one of the top downloaded shows on itunes and the MOST DOWNLOADED SHOW ON BIT TORRENT!!!!!!!!!!!!!

  41. Tsuko says:

    I know it isn’t looking good, but I hope they renew Eli Stone. I love the relationships they’ve set up between the characters and the casting is pure genius.

  42. Tsuko says:

    I know it isn't looking good, but I hope they renew Eli Stone. I love the relationships they've set up between the characters and the casting is pure genius.

  43. Tsuko says:

    I do wonder if they take ITune and Bitorrent into account when they take ratings. I know I download a lot of stuff rather than watch it firsthand. In fact, I missed Eli Stone last night and ended up downloading and watching it this morning at 3 am.

    And you’re right, it is a generational difference. An older audience probably isn’t tech-savy enough to download shows.

  44. Tsuko says:

    I do wonder if they take ITune and Bitorrent into account when they take ratings. I know I download a lot of stuff rather than watch it firsthand. In fact, I missed Eli Stone last night and ended up downloading and watching it this morning at 3 am.

    And you're right, it is a generational difference. An older audience probably isn't tech-savy enough to download shows.

  45. dearme says:

    I agree with Marissa so much with everything she said and I can’t describe how much I hate procedural shows.

  46. dearme says:

    I agree with Marissa so much with everything she said and I can't describe how much I hate procedural shows.

  47. Denise says:

    If I owned a network, I’d meet with some of the producers who’s shows got cancelled without a definative ending and give them one hour of airing to close out the show properly. Sure this makes no financial sense, but neither would having me run the network.

  48. Denise says:

    If I owned a network, I'd meet with some of the producers who's shows got cancelled without a definative ending and give them one hour of airing to close out the show properly. Sure this makes no financial sense, but neither would having me run the network.

  49. Being the most downloaded show on BitTorrent…decidedly NOT a profitable business. :-)

    While I agree that crime shows skew older (and everything else skews older) if CSI got a 5.8 in the 18-49, it also did at least OK in the 18-34. Some shows, like American Idol, and to a lesser degree CSI perform well in ALL categories.

  50. Being the most downloaded show on BitTorrent…decidedly NOT a profitable business. :-)

    While I agree that crime shows skew older (and everything else skews older) if CSI got a 5.8 in the 18-49, it also did at least OK in the 18-34. Some shows, like American Idol, and to a lesser degree CSI perform well in ALL categories.

  51. Daniel C. says:

    I just want to toss one big glance askew at NBC. The former undisputed kings of Thursday have fallen down to 4 repeats of a show regularly seen on TBS already? Did they really surrender that easily?

  52. Daniel C. says:

    I just want to toss one big glance askew at NBC. The former undisputed kings of Thursday have fallen down to 4 repeats of a show regularly seen on TBS already? Did they really surrender that easily?

  53. Mike says:

    Nielsen ratings are a joke. No one under 35 I’ve ever met puts the slightest bit of credence in them.

    Have people vote for their favorite shows the way they vote on American Idol, OR actually survey 1,000,000 viewers one week based on what their cable/sat box is tuned to (inc DVRing) and it’ll prove what a crock this system is.

    I see Nielen’s as a survey of what’s tuned in on the 19″ ceiling-mounted TVs in your average assisted living community.

  54. Mike says:

    Nielsen ratings are a joke. No one under 35 I've ever met puts the slightest bit of credence in them.

    Have people vote for their favorite shows the way they vote on American Idol, OR actually survey 1,000,000 viewers one week based on what their cable/sat box is tuned to (inc DVRing) and it'll prove what a crock this system is.

    I see Nielen's as a survey of what's tuned in on the 19″ ceiling-mounted TVs in your average assisted living community.

  55. Mike, obviously you’ve never ever met anyone under 35 involved in television ad sales.

    Voting doesn’t give you all the demographic info (how old you are, how much money you make, where you live, etc). People with DVRs represent less than 25% of the HH, so it would be less scientific than Nielsen.

    For now, Nielsen is a joke that pulls in (as a whole, not just the tv ratings) over $4 billion in annual revenue. While I’d agree the system isn’t perfect, it does not appear the joke is on them.

  56. Mike, obviously you've never ever met anyone under 35 involved in television ad sales.

    Voting doesn't give you all the demographic info (how old you are, how much money you make, where you live, etc). People with DVRs represent less than 25% of the HH, so it would be less scientific than Nielsen.

    For now, Nielsen is a joke that pulls in (as a whole, not just the tv ratings) over $4 billion in annual revenue. While I'd agree the system isn't perfect, it does not appear the joke is on them.


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