Tuesday’s American Idol has a Time-Shifted Audience of 3.6 Million
Tuesday’s American Idol had the largest time-shifted (DVR viewed) audience at 3.552 million of any primetime broadcast network show for the week of March 17-23, 2008. Idol was followed by Lost with 3.478 million time-shifted viewers. Rounding out the top 10 for was Wednesday’s American Idol, Survivor: Micronesia, Two and A Half Men, two episodes of Dancing With The Stars, Medium, New Amsterdam, and Celebrity Apprentice.
CBS had the most shows (7) out of the top 20 in absolute time-shifted audience size.
New Amsterdam while finding itself “on the bubble” with Fox, still commands a significant DVR audience.
Among other “bubble” shows, Eli Stone has yet to be renewed by ABC, but NBC announced last week that Lipstick Jungle has been renewed for Fall 2008.
And while the CW does quite well in the top time-shifted shows by % increase list it placed just Smallville in the absolute time-shifting list this week (although America’s Top Model was just off the list at #21)
Two and A Half Men returned to the CBS schedule and went right to the #5 position, an impressive return performance. Other CBS shows have returned over the past 2 weeks, and it will be interesting to see where they land on the list. Other CBS sitcoms How I Met Your Mother and The Big Bang Theory also find themselves on the list, although well down at #13 and #19.
Jericho, a favorite of our readers, backed up to #12 on the list. Stories are about that Comcast might strike a deal with CBS to save the show.
We’re now splitting our broadcast TV show time-shifting posts, if you’re looking for the most time-shifted shows by percentage increase, go here.
Top 20 Largest Time-shifted Audience Broadcast TV Shows:
|
Rank |
Programs |
Network |
Persons Live+7 (000s) |
Persons Live (000s) |
Time-shifted Audience (000s) |
% increase from Live to Live+7 |
|
1 |
AMERICAN IDOL-TUESDAY |
FOX |
28,579 | 25,027 | 3,552 | 14.2% |
|
2 |
LOST |
ABC |
13,386 | 9,908 | 3,478 | 35.1% |
|
3 |
AMERICAN IDOL-WEDNESDAY |
FOX |
27,086 | 24,171 | 2,915 | 12.1% |
|
4 |
SURVIVOR:MICRONESIA WE-SP(S) |
CBS |
12,384 | 10,294 | 2,090 | 20.3% |
|
5 |
TWO AND A HALF MEN |
CBS |
15,024 | 13,100 | 1,924 | 14.7% |
|
6 |
DANCING W/STARS SP-3/18(S) |
ABC |
17,967 | 16,188 | 1,779 | 11.0% |
|
7 |
DANCING WITH THE STARS |
ABC |
21,726 | 19,955 | 1,771 | 8.9% |
|
8 |
MEDIUM |
NBC |
11,240 | 9,502 | 1,738 | 18.3% |
|
9 |
NEW AMSTERDAM |
FOX |
8,122 | 6,745 | 1,377 | 20.4% |
|
10 |
APPRENTICE 7 |
NBC |
9,444 | 8,111 | 1,333 | 16.4% |
|
11 |
BIG BROTHER 9-WED |
CBS |
6,946 | 5,658 | 1,288 | 22.8% |
|
12 |
JERICHO |
CBS |
6,646 | 5,370 | 1,276 | 23.8% |
|
13 |
HOW I MET YOUR MOTHER |
CBS |
10,113 | 8,841 | 1,272 | 14.4% |
|
14 |
LIPSTICK JUNGLE |
NBC |
7,805 | 6,566 | 1,239 | 18.9% |
|
15 |
ELI STONE |
ABC |
8,117 | 6,897 | 1,220 | 17.7% |
|
16 |
LAW AND ORDER |
NBC |
11,199 | 10,147 | 1,052 | 10.4% |
|
17 |
BIG BROTHER 9-TUE |
CBS |
5,787 | 4,758 | 1,029 | 21.6% |
|
18 |
SMALLVILLE |
CW |
4,131 | 3,124 | 1,007 | 32.2% |
|
19 |
BIG BANG THEORY, THE |
CBS |
9,326 | 8,337 | 989 | 11.9% |
|
20 |
EXTREME MAKEOVER:HOME ED. |
ABC |
11,825 | 10,874 | 951 | 8.7% |
|
Programs |
Viewers, Live+SD (million) |
% SD Viewing |
| AMERICAN IDOL-TUESDAY | 27,338 | 65.1% |
| LOST | 11,461 | 44.7% |
| AMERICAN IDOL-WEDNESDAY | 26,078 | 65.4% |
| SURVIVOR:MICRONESIA WE-SP(S) | 11,556 | 60.4% |
| TWO AND A HALF MEN | 14,057 | 49.7% |
| DANCING W/STARS SP-3/18(S) | 17,019 | 46.7% |
| DANCING WITH THE STARS | 21,147 | 67.3% |
| MEDIUM | 10,072 | 32.8% |
| NEW AMSTERDAM | 7,267 | 37.9% |
| APPRENTICE 7 | 8,830 | 53.9% |
| BIG BROTHER 9-WED | 6,598 | 73.0% |
| JERICHO | 5,729 | 28.1% |
| HOW I MET YOUR MOTHER | 9,612 | 60.6% |
| LIPSTICK JUNGLE | 6,949 | 30.9% |
| ELI STONE | 7,316 | 34.3% |
| LAW AND ORDER | 10,490 | 32.6% |
| BIG BROTHER 9-TUE | 5,383 | 60.7% |
| SMALLVILLE | 3,442 | 31.6% |
| BIG BANG THEORY, THE | 8,932 | 60.2% |
| EXTREME MAKEOVER:HOME ED. | 11,365 | 51.6% |
The Largest Time-shifting Audience table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of time-shifted viewers on their digital video recorders (DVRs). %SD of Total = percentage of a show’s total DVR viewing that happened the same day up to 3am the morning after the show aired.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.
April 7th, 2008 at 12:15 pm
Robert,
What are your thoughts (if any) on NA’s time shifted numbers vis-a-vis those watching live?
April 7th, 2008 at 2:15 pm
Robert,
What are your thoughts (if any) on NA's time shifted numbers vis-a-vis those watching live?
April 7th, 2008 at 12:26 pm
What happened to including the Live+SD numbers?
April 7th, 2008 at 2:26 pm
What happened to including the Live+SD numbers?
April 7th, 2008 at 12:56 pm
Holly, I’ll get the Live+SD numbers in later today if possible. Robert’s the Live+SD guy and he’s out of the office.
April 7th, 2008 at 2:56 pm
Holly, I'll get the Live+SD numbers in later today if possible. Robert's the Live+SD guy and he's out of the office.
April 7th, 2008 at 1:41 pm
Holly, it was impossible to fit the entire table with my current tabling system, so I created another table with the Live+SD data. Robert will be back next Monday to do it as he wishes.
April 7th, 2008 at 3:41 pm
Holly, it was impossible to fit the entire table with my current tabling system, so I created another table with the Live+SD data. Robert will be back next Monday to do it as he wishes.
April 7th, 2008 at 1:44 pm
Andrea, NA seems to be in the category of “I’ll record it and watch it when I can” since most of it’s time-shifted viewing isn’t the same day.
The other groups of shows I’ll call “I’ll catch it later tonight” or even “I’m time-shifting *just* to skip the commercials” are the shows with their % SD viewing well above 50%.
April 7th, 2008 at 3:44 pm
Andrea, NA seems to be in the category of “I'll record it and watch it when I can” since most of it's time-shifted viewing isn't the same day.
The other groups of shows I'll call “I'll catch it later tonight” or even “I'm time-shifting *just* to skip the commercials” are the shows with their % SD viewing well above 50%.
April 7th, 2008 at 3:02 pm
If these NA figures are from the March 17th broadcast, rather than the 10th, then they are not for the week after it’s premiere following AI.
Episode 1 March 4th
Episode 2 March 6th
Episode 3 March 10th
Episode 4 march 17th
April 7th, 2008 at 5:02 pm
If these NA figures are from the March 17th broadcast, rather than the 10th, then they are not for the week after it's premiere following AI.
Episode 1 March 4th
Episode 2 March 6th
Episode 3 March 10th
Episode 4 march 17th
April 7th, 2008 at 3:12 pm
John, you’re correct they are from March 17, bad copy and paste on my part, it is now fixed.
April 7th, 2008 at 5:12 pm
John, you're correct they are from March 17, bad copy and paste on my part, it is now fixed.