No Surprise As USA & Nickelodeon Top Cable Networks
USA Network claimed the top spot in the primetime cable network average viewer ranking for the 14th straight week. The last time USA was not in the primetime weekly lead was December 24-30.
In the big primetime moves, Lifetime Movie moved up 19 places to #11, ABC Family moved up 9 places to #9, and Spike moved up 5 places to #4, while A&E fell 5 places to #12, and Hallmark fell 12 places to #22.
As usual, Nickelodeon once again took the #1 spot for Total Day cable viewers. In the big Total Day moves, Comedy Channel and SciFi both came from outside the top 20 to land at #6 and #7 respectively. Hallmark fell from #12 to #24 and MTV fell from #19 to #31.
Top Cable Networks by Primetime Viewers, March 31 – April 6, 2008:
|
Rank |
Network |
Average Viewers Live+SD (million) |
Last Week |
|
1 |
USA |
2.853 |
1 |
|
2 |
Disney |
2.312 |
2 |
|
3 |
TNT |
2.179 |
4 |
|
4 |
Spike |
2.163 |
9 |
|
5 |
Nick at Night |
1.772 |
5 |
|
6 |
Fox News |
1.653 |
6 |
|
7 |
ESPN |
1.617 |
11 |
|
8 |
TBS |
1.544 |
3 |
|
9 |
ABC Family |
1.353 |
18 |
|
10 |
Lifetime |
1.306 |
8 |
|
11 |
Lifetime Movie |
1.306 |
29 |
|
12 |
A&E |
1.262 |
7 |
|
13 |
Comedy Channel |
1.250 |
19 |
|
14 |
Cartoon Network |
1.214 |
15 |
|
15 |
AMC |
1.175 |
22 |
|
16 |
Discovery |
1.167 |
20 |
|
17 |
SciFi |
1.142 |
17 |
|
18 |
History Channel |
1.125 |
16 |
|
19 |
TruTV (was CourtTV) |
1.121 |
12 |
|
20 |
HGTV |
1.114 |
21 |
|
21 |
FX |
1.080 |
14 |
|
22 |
Hallmark |
1.059 |
10 |
|
23 |
MTV |
0.971 |
13 |
|
24 |
ESPN2 |
0.885 |
25 |
|
25 |
VH1 |
0.850 |
23 |
|
26 |
Food Network |
0.834 |
26 |
|
27 |
CNN |
0.831 |
27 |
|
28 |
TLC |
0.829 |
24 |
|
29 |
TV Land |
0.658 |
28 |
|
30 |
Bravo |
0.602 |
30 |
|
31 |
E! |
0.592 |
|
|
|
MSNBC |
|
31 |
We’re back to the top 31 cable networks for total day viewing as well this week, since we got our full complement of data.
Top Cable Networks by Total Day Viewers, March 31 – April 6, 2008:
|
Rank |
Network |
Average Viewers Live+SD (million) |
Last Week |
|
1 |
Nickelodeon | 2.147 |
1 |
|
2 |
Nick at Night | 1.536 |
3 |
|
3 |
Disney | 1.364 |
2 |
|
4 |
USA | 1.323 |
4 |
|
5 |
TNT | 1.301 |
5 |
|
6 |
Comedy Channel | 1.250 |
|
|
7 |
SciFi | 1.142 |
|
|
8 |
Cartoon Network | 0.982 |
7 |
|
9 |
Adult Swim | 0.963 |
8 |
|
10 |
Spike | 0.911 |
15 |
|
11 |
Fox News | 0.896 |
10 |
|
12 |
TBS | 0.878 |
6 |
|
13 |
Lifetime | 0.878 |
9 |
|
14 |
VH1 | 0.850 |
|
|
15 |
Food Network | 0.834 |
|
|
16 |
CNN | 0.831 |
|
|
17 |
TLC | 0.829 |
|
|
18 |
ESPN | 0.784 |
14 |
|
19 |
A&E | 0.755 |
13 |
|
20 |
Lifetime Movie | 0.749 |
|
|
21 |
TruTV (was CourtTV) | 0.720 |
11 |
|
22 |
Discovery | 0.708 |
16 |
|
23 |
ABC Family | 0.703 |
|
|
24 |
Hallmark | 0.698 |
12 |
|
25 |
History Channel | 0.690 |
17 |
|
26 |
TV Land | 0.658 |
|
|
27 |
FX | 0.652 |
18 |
|
28 |
HGTV | 0.627 |
20 |
|
29 |
AMC | 0.610 |
|
|
30 |
E! | 0.592 |
|
|
31 |
MTV | 0.572 |
19 |
TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.
