Comments on: Where Did The Primetime Broadcast Audience Go? http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362 Nielsen TV Show Ratings, Data and More Sun, 08 Nov 2009 07:38:42 -0800 http://wordpress.org/?v=2.8.5 hourly 1 By: Guess Who http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9748 Guess Who Thu, 17 Apr 2008 16:26:23 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9748 I dont watch as many TV shows regularly as I did back in the 80s and early 90s during HS and College. I used to watch tons of prime time programming. Now its pretty much down to LOST and "24" and a handful of sitcoms and dramas I watch sporadically. Part of the reason is content overload. The old "100 channels and nothing on" thing. Half the time I just use my new LCD TV's QAM digital tuner to check out what my neighbors are watching on Comcasts ON Demand (only have analog cable, but I can freeload OnDemand because its not scrambled). Caught I AM LEGEND the other night (this time whoever ordered it watched the whole thing). I dont watch as many TV shows regularly as I did back in the 80s and early 90s during HS and College. I used to watch tons of prime time programming. Now its pretty much down to LOST and “24″ and a handful of sitcoms and dramas I watch sporadically. Part of the reason is content overload. The old “100 channels and nothing on” thing. Half the time I just use my new LCD TV’s QAM digital tuner to check out what my neighbors are watching on Comcasts ON Demand (only have analog cable, but I can freeload OnDemand because its not scrambled). Caught I AM LEGEND the other night (this time whoever ordered it watched the whole thing).

]]> By: Guess Who http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15486 Guess Who Thu, 17 Apr 2008 16:26:23 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15486 I dont watch as many TV shows regularly as I did back in the 80s and early 90s during HS and College. I used to watch tons of prime time programming. Now its pretty much down to LOST and "24" and a handful of sitcoms and dramas I watch sporadically. Part of the reason is content overload. The old "100 channels and nothing on" thing. Half the time I just use my new LCD TV's QAM digital tuner to check out what my neighbors are watching on Comcasts ON Demand (only have analog cable, but I can freeload OnDemand because its not scrambled). Caught I AM LEGEND the other night (this time whoever ordered it watched the whole thing). I dont watch as many TV shows regularly as I did back in the 80s and early 90s during HS and College. I used to watch tons of prime time programming. Now its pretty much down to LOST and “24″ and a handful of sitcoms and dramas I watch sporadically. Part of the reason is content overload. The old “100 channels and nothing on” thing. Half the time I just use my new LCD TV's QAM digital tuner to check out what my neighbors are watching on Comcasts ON Demand (only have analog cable, but I can freeload OnDemand because its not scrambled). Caught I AM LEGEND the other night (this time whoever ordered it watched the whole thing).

]]> By: Guess Who http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15487 Guess Who Thu, 17 Apr 2008 16:26:23 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15487 I dont watch as many TV shows regularly as I did back in the 80s and early 90s during HS and College. I used to watch tons of prime time programming. Now its pretty much down to LOST and "24" and a handful of sitcoms and dramas I watch sporadically. Part of the reason is content overload. The old "100 channels and nothing on" thing. Half the time I just use my new LCD TV's QAM digital tuner to check out what my neighbors are watching on Comcasts ON Demand (only have analog cable, but I can freeload OnDemand because its not scrambled). Caught I AM LEGEND the other night (this time whoever ordered it watched the whole thing). I dont watch as many TV shows regularly as I did back in the 80s and early 90s during HS and College. I used to watch tons of prime time programming. Now its pretty much down to LOST and “24″ and a handful of sitcoms and dramas I watch sporadically. Part of the reason is content overload. The old “100 channels and nothing on” thing. Half the time I just use my new LCD TV's QAM digital tuner to check out what my neighbors are watching on Comcasts ON Demand (only have analog cable, but I can freeload OnDemand because its not scrambled). Caught I AM LEGEND the other night (this time whoever ordered it watched the whole thing).

]]> By: jay turney http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9745 jay turney Thu, 17 Apr 2008 15:42:55 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9745 Those numbers are an eye-opener. They are somewhat surprising until I think about how I watch TV. Beating boredom is the key for me, more than being enlightened or even all that entertained. To me pay cable is like a smorgasbord. I may watch an episode of a silly tween show like " Greeks," honestly just to look at the beautiful young women. Then I may never watch it again. I enjoy even the edited version of Sopranos on A&E, since I missed out on the first three seasons. I watched six hours of Six Feet Under on Bravo when that was on. My point it, I think, for advertisers, networks try to establish a brand name, and brand loyalty among viewers, just like Coke, Budweiser, Ford. Basic cable succeeds partly through lower expectations. If they throw me a bone, like South Park or Sarah Silverman, or if a channel I never watch, like CMT, shows the Dallas Cheerleader tryouts, I'm grateful, but it doesn't occur to me to be loyal to any given channel or that any given channel is indispensible. When I add it all up, I may watch four hours of TV a day, and its almost 100% basic cable. It's like death by a thousand cuts, or ants carrying grains of sand and building an antheap. It adds up. And even more to the point, the networks, with the possible exception of FOX, are way too predictable. CBS: cop show, cop show, cop show. ABC: yuppies in love, yuppies out of lovc, yuppies in love again. I'm not ready for the rest home yet. Bottom line: even when they're good, the networks are dull and predictable. Those numbers are an eye-opener. They are somewhat surprising until I think about how I watch TV. Beating boredom is the key for me, more than being enlightened or even all that entertained. To me pay cable is like a smorgasbord. I may watch an episode of a silly tween show like ” Greeks,” honestly just to look at the beautiful young women. Then I may never watch it again. I enjoy even the edited version of Sopranos on A&E, since I missed out on the first three seasons. I watched six hours of Six Feet Under on Bravo when that was on. My point it, I think, for advertisers, networks try to establish a brand name, and brand loyalty among viewers, just like Coke, Budweiser, Ford. Basic cable succeeds partly through lower expectations. If they throw me a bone, like South Park or Sarah Silverman, or if a channel I never watch, like CMT, shows the Dallas Cheerleader tryouts, I’m grateful, but it doesn’t occur to me to be loyal to any given channel or that any given channel is indispensible. When I add it all up, I may watch four hours of TV a day, and its almost 100% basic cable. It’s like death by a thousand cuts, or ants carrying grains of sand and building an antheap. It adds up. And even more to the point, the networks, with the possible exception of FOX, are way too predictable. CBS: cop show, cop show, cop show. ABC: yuppies in love, yuppies out of lovc, yuppies in love again. I’m not ready for the rest home yet. Bottom line: even when they’re good, the networks are dull and predictable.

]]> By: jay turney http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15484 jay turney Thu, 17 Apr 2008 15:42:55 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15484 Those numbers are an eye-opener. They are somewhat surprising until I think about how I watch TV. Beating boredom is the key for me, more than being enlightened or even all that entertained. To me pay cable is like a smorgasbord. I may watch an episode of a silly tween show like " Greeks," honestly just to look at the beautiful young women. Then I may never watch it again. I enjoy even the edited version of Sopranos on A&E, since I missed out on the first three seasons. I watched six hours of Six Feet Under on Bravo when that was on. My point it, I think, for advertisers, networks try to establish a brand name, and brand loyalty among viewers, just like Coke, Budweiser, Ford. Basic cable succeeds partly through lower expectations. If they throw me a bone, like South Park or Sarah Silverman, or if a channel I never watch, like CMT, shows the Dallas Cheerleader tryouts, I'm grateful, but it doesn't occur to me to be loyal to any given channel or that any given channel is indispensible. When I add it all up, I may watch four hours of TV a day, and its almost 100% basic cable. It's like death by a thousand cuts, or ants carrying grains of sand and building an antheap. It adds up. And even more to the point, the networks, with the possible exception of FOX, are way too predictable. CBS: cop show, cop show, cop show. ABC: yuppies in love, yuppies out of lovc, yuppies in love again. I'm not ready for the rest home yet. Bottom line: even when they're good, the networks are dull and predictable. Those numbers are an eye-opener. They are somewhat surprising until I think about how I watch TV. Beating boredom is the key for me, more than being enlightened or even all that entertained. To me pay cable is like a smorgasbord. I may watch an episode of a silly tween show like ” Greeks,” honestly just to look at the beautiful young women. Then I may never watch it again. I enjoy even the edited version of Sopranos on A&E, since I missed out on the first three seasons. I watched six hours of Six Feet Under on Bravo when that was on. My point it, I think, for advertisers, networks try to establish a brand name, and brand loyalty among viewers, just like Coke, Budweiser, Ford. Basic cable succeeds partly through lower expectations. If they throw me a bone, like South Park or Sarah Silverman, or if a channel I never watch, like CMT, shows the Dallas Cheerleader tryouts, I'm grateful, but it doesn't occur to me to be loyal to any given channel or that any given channel is indispensible. When I add it all up, I may watch four hours of TV a day, and its almost 100% basic cable. It's like death by a thousand cuts, or ants carrying grains of sand and building an antheap. It adds up. And even more to the point, the networks, with the possible exception of FOX, are way too predictable. CBS: cop show, cop show, cop show. ABC: yuppies in love, yuppies out of lovc, yuppies in love again. I'm not ready for the rest home yet. Bottom line: even when they're good, the networks are dull and predictable.

]]> By: jay turney http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15485 jay turney Thu, 17 Apr 2008 15:42:55 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15485 Those numbers are an eye-opener. They are somewhat surprising until I think about how I watch TV. Beating boredom is the key for me, more than being enlightened or even all that entertained. To me pay cable is like a smorgasbord. I may watch an episode of a silly tween show like " Greeks," honestly just to look at the beautiful young women. Then I may never watch it again. I enjoy even the edited version of Sopranos on A&E, since I missed out on the first three seasons. I watched six hours of Six Feet Under on Bravo when that was on. My point it, I think, for advertisers, networks try to establish a brand name, and brand loyalty among viewers, just like Coke, Budweiser, Ford. Basic cable succeeds partly through lower expectations. If they throw me a bone, like South Park or Sarah Silverman, or if a channel I never watch, like CMT, shows the Dallas Cheerleader tryouts, I'm grateful, but it doesn't occur to me to be loyal to any given channel or that any given channel is indispensible. When I add it all up, I may watch four hours of TV a day, and its almost 100% basic cable. It's like death by a thousand cuts, or ants carrying grains of sand and building an antheap. It adds up. And even more to the point, the networks, with the possible exception of FOX, are way too predictable. CBS: cop show, cop show, cop show. ABC: yuppies in love, yuppies out of lovc, yuppies in love again. I'm not ready for the rest home yet. Bottom line: even when they're good, the networks are dull and predictable. Those numbers are an eye-opener. They are somewhat surprising until I think about how I watch TV. Beating boredom is the key for me, more than being enlightened or even all that entertained. To me pay cable is like a smorgasbord. I may watch an episode of a silly tween show like ” Greeks,” honestly just to look at the beautiful young women. Then I may never watch it again. I enjoy even the edited version of Sopranos on A&E, since I missed out on the first three seasons. I watched six hours of Six Feet Under on Bravo when that was on. My point it, I think, for advertisers, networks try to establish a brand name, and brand loyalty among viewers, just like Coke, Budweiser, Ford. Basic cable succeeds partly through lower expectations. If they throw me a bone, like South Park or Sarah Silverman, or if a channel I never watch, like CMT, shows the Dallas Cheerleader tryouts, I'm grateful, but it doesn't occur to me to be loyal to any given channel or that any given channel is indispensible. When I add it all up, I may watch four hours of TV a day, and its almost 100% basic cable. It's like death by a thousand cuts, or ants carrying grains of sand and building an antheap. It adds up. And even more to the point, the networks, with the possible exception of FOX, are way too predictable. CBS: cop show, cop show, cop show. ABC: yuppies in love, yuppies out of lovc, yuppies in love again. I'm not ready for the rest home yet. Bottom line: even when they're good, the networks are dull and predictable.

]]> By: Bill Gorman http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9744 Bill Gorman Thu, 17 Apr 2008 15:42:41 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9744 And very insightful by Robert to see that I had dodged the advertising question! That's why I included my email address. Things start to get lots more complicated when you start talking about how to reach certain % of the public. And very insightful by Robert to see that I had dodged the advertising question!

That’s why I included my email address. Things start to get lots more complicated when you start talking about how to reach certain % of the public.

]]> By: Bill Gorman http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15482 Bill Gorman Thu, 17 Apr 2008 15:42:41 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15482 And very insightful by Robert to see that I had dodged the advertising question!<br><br>That's why I included my email address. Things start to get lots more complicated when you start talking about how to reach certain % of the public. And very insightful by Robert to see that I had dodged the advertising question!

That's why I included my email address. Things start to get lots more complicated when you start talking about how to reach certain % of the public.

]]> By: Bill Gorman http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15483 Bill Gorman Thu, 17 Apr 2008 15:42:41 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15483 And very insightful by Robert to see that I had dodged the advertising question!<br><br>That's why I included my email address. Things start to get lots more complicated when you start talking about how to reach certain % of the public. And very insightful by Robert to see that I had dodged the advertising question!

That's why I included my email address. Things start to get lots more complicated when you start talking about how to reach certain % of the public.

]]> By: Robert Seidman http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9743 Robert Seidman Thu, 17 Apr 2008 15:36:20 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9743 Whew. I don't blame Bill for dodging the advertising question...there are problems with averages of averages. If you bought every spot on every network, and especially if you did it every night, you would wind up actually reaching more than 32.7%. The 32.7% represents the average of all the 15 minute periods. if you went with your strategy your actual HH reach would ultimately be MUCH greater than 32.7%. some periods would be lower than average, some would be higher than average. if you did that multiple nights you would actually wind up reaching well, well over 32.7% of HH Whew. I don’t blame Bill for dodging the advertising question…there are problems with averages of averages.

If you bought every spot on every network, and especially if you did it every night, you would wind up actually reaching more than 32.7%.

The 32.7% represents the average of all the 15 minute periods. if you went with your strategy your actual HH reach would ultimately be MUCH greater than 32.7%. some periods would be lower than average, some would be higher than average. if you did that multiple nights you would actually wind up reaching well, well over 32.7% of HH

]]> By: Robert Seidman http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15480 Robert Seidman Thu, 17 Apr 2008 15:36:20 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15480 Whew. I don't blame Bill for dodging the advertising question...there are problems with averages of averages.<br><br>If you bought every spot on every network, and especially if you did it every night, you would wind up actually reaching more than 32.7%. <br><br>The 32.7% represents the average of all the 15 minute periods. if you went with your strategy your actual HH reach would ultimately be MUCH greater than 32.7%. some periods would be lower than average, some would be higher than average. if you did that multiple nights you would actually wind up reaching well, well over 32.7% of HH Whew. I don't blame Bill for dodging the advertising question…there are problems with averages of averages.

If you bought every spot on every network, and especially if you did it every night, you would wind up actually reaching more than 32.7%.

The 32.7% represents the average of all the 15 minute periods. if you went with your strategy your actual HH reach would ultimately be MUCH greater than 32.7%. some periods would be lower than average, some would be higher than average. if you did that multiple nights you would actually wind up reaching well, well over 32.7% of HH

]]> By: Robert Seidman http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15481 Robert Seidman Thu, 17 Apr 2008 15:36:20 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15481 Whew. I don't blame Bill for dodging the advertising question...there are problems with averages of averages.<br><br>If you bought every spot on every network, and especially if you did it every night, you would wind up actually reaching more than 32.7%. <br><br>The 32.7% represents the average of all the 15 minute periods. if you went with your strategy your actual HH reach would ultimately be MUCH greater than 32.7%. some periods would be lower than average, some would be higher than average. if you did that multiple nights you would actually wind up reaching well, well over 32.7% of HH Whew. I don't blame Bill for dodging the advertising question…there are problems with averages of averages.

If you bought every spot on every network, and especially if you did it every night, you would wind up actually reaching more than 32.7%.

The 32.7% represents the average of all the 15 minute periods. if you went with your strategy your actual HH reach would ultimately be MUCH greater than 32.7%. some periods would be lower than average, some would be higher than average. if you did that multiple nights you would actually wind up reaching well, well over 32.7% of HH

]]> By: Bill Gorman http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9742 Bill Gorman Thu, 17 Apr 2008 15:28:09 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9742 Lisa,the data above comes directly from Nielsen Media. They make available to the press a spreadsheet entitled "Share of Audience". The numbers above are directly taken from the "Broadcast Calendar (TV Season)" HH Prime page. The HH ratings numbers were taken directly from that page not calculated in any way by me, they are either Live [pre-2005-6], a mix of Live and Live+7 [2005-6], or Live+7 [2006-7]. A HH rating is a 1% share of the US TV households for the particular year. That works great for showing the % shift, but not so much for absolute numbers [i.e. a 1 HH rating in 2006-7 is far more HH's than a 1 HH rating in 1984-5]. So, it is correct to say that on average, during primetime in 2006-7 31.5% of the US TV HHs were tuned to network affiliates [or in the case of that year, watched the shows within 7 days on their DVRs] Feel free to email me at bill at tvbythenumbers.com if you have any questions. Lisa,the data above comes directly from Nielsen Media.

They make available to the press a spreadsheet entitled “Share of Audience”. The numbers above are directly taken from the “Broadcast Calendar (TV Season)” HH Prime page.

The HH ratings numbers were taken directly from that page not calculated in any way by me, they are either Live [pre-2005-6], a mix of Live and Live+7 [2005-6], or Live+7 [2006-7].

A HH rating is a 1% share of the US TV households for the particular year. That works great for showing the % shift, but not so much for absolute numbers [i.e. a 1 HH rating in 2006-7 is far more HH's than a 1 HH rating in 1984-5].

So, it is correct to say that on average, during primetime in 2006-7 31.5% of the US TV HHs were tuned to network affiliates [or in the case of that year, watched the shows within 7 days on their DVRs]

Feel free to email me at bill at tvbythenumbers.com if you have any questions.

]]> By: Bill Gorman http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15478 Bill Gorman Thu, 17 Apr 2008 15:28:09 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15478 Lisa,the data above comes directly from Nielsen Media.<br><br>They make available to the press a spreadsheet entitled "Share of Audience". The numbers above are directly taken from the "Broadcast Calendar (TV Season)" HH Prime page.<br><br>The HH ratings numbers were taken directly from that page not calculated in any way by me, they are either Live [pre-2005-6], a mix of Live and Live+7 [2005-6], or Live+7 [2006-7].<br><br>A HH rating is a 1% share of the US TV households for the particular year. That works great for showing the % shift, but not so much for absolute numbers [i.e. a 1 HH rating in 2006-7 is far more HH's than a 1 HH rating in 1984-5].<br><br>So, it is correct to say that on average, during primetime in 2006-7 31.5% of the US TV HHs were tuned to network affiliates [or in the case of that year, watched the shows within 7 days on their DVRs]<br><br>Feel free to email me at bill at <a href="http://tvbythenumbers.com">tvbythenumbers.com</a> if you have any questions. Lisa,the data above comes directly from Nielsen Media.

They make available to the press a spreadsheet entitled “Share of Audience”. The numbers above are directly taken from the “Broadcast Calendar (TV Season)” HH Prime page.

The HH ratings numbers were taken directly from that page not calculated in any way by me, they are either Live [pre-2005-6], a mix of Live and Live+7 [2005-6], or Live+7 [2006-7].

A HH rating is a 1% share of the US TV households for the particular year. That works great for showing the % shift, but not so much for absolute numbers [i.e. a 1 HH rating in 2006-7 is far more HH's than a 1 HH rating in 1984-5].

So, it is correct to say that on average, during primetime in 2006-7 31.5% of the US TV HHs were tuned to network affiliates [or in the case of that year, watched the shows within 7 days on their DVRs]

Feel free to email me at bill at tvbythenumbers.com if you have any questions.

]]> By: Bill Gorman http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15479 Bill Gorman Thu, 17 Apr 2008 15:28:09 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15479 Lisa,the data above comes directly from Nielsen Media.<br><br>They make available to the press a spreadsheet entitled "Share of Audience". The numbers above are directly taken from the "Broadcast Calendar (TV Season)" HH Prime page.<br><br>The HH ratings numbers were taken directly from that page not calculated in any way by me, they are either Live [pre-2005-6], a mix of Live and Live+7 [2005-6], or Live+7 [2006-7].<br><br>A HH rating is a 1% share of the US TV households for the particular year. That works great for showing the % shift, but not so much for absolute numbers [i.e. a 1 HH rating in 2006-7 is far more HH's than a 1 HH rating in 1984-5].<br><br>So, it is correct to say that on average, during primetime in 2006-7 31.5% of the US TV HHs were tuned to network affiliates [or in the case of that year, watched the shows within 7 days on their DVRs]<br><br>Feel free to email me at bill at <a href="http://tvbythenumbers.com">tvbythenumbers.com</a> if you have any questions. Lisa,the data above comes directly from Nielsen Media.

They make available to the press a spreadsheet entitled “Share of Audience”. The numbers above are directly taken from the “Broadcast Calendar (TV Season)” HH Prime page.

The HH ratings numbers were taken directly from that page not calculated in any way by me, they are either Live [pre-2005-6], a mix of Live and Live+7 [2005-6], or Live+7 [2006-7].

A HH rating is a 1% share of the US TV households for the particular year. That works great for showing the % shift, but not so much for absolute numbers [i.e. a 1 HH rating in 2006-7 is far more HH's than a 1 HH rating in 1984-5].

So, it is correct to say that on average, during primetime in 2006-7 31.5% of the US TV HHs were tuned to network affiliates [or in the case of that year, watched the shows within 7 days on their DVRs]

Feel free to email me at bill at tvbythenumbers.com if you have any questions.

]]> By: Lisa http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9741 Lisa Thu, 17 Apr 2008 14:43:35 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9741 Basic, basic question here from a non-TV person. If the combined network/independent household rating for the 2006/07 season was 32.7. Does that mean: On an average night in primetime during the 06/07 season, 32.7% of households were tuned in to any network or independent TV station. As an advertiser, you would have to purchase spots during every commercial break on every network/independent station during primetime to attempt to reach 32.7% of households. Would love share this information with some folks, but not sure how to source it or explain it properly? Can your data table be sourced back to something...I assume Nielsen, but did you do any mathmatical voodoo to it or is it pulled straight? Basic, basic question here from a non-TV person. If the combined network/independent household rating for the 2006/07 season was 32.7.
Does that mean: On an average night in primetime during the 06/07 season, 32.7% of households were tuned in to any network or independent TV station. As an advertiser, you would have to purchase spots during every commercial break on every network/independent station during primetime to attempt to reach 32.7% of households.
Would love share this information with some folks, but not sure how to source it or explain it properly? Can your data table be sourced back to something…I assume Nielsen, but did you do any mathmatical voodoo to it or is it pulled straight?

]]> By: Lisa http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15476 Lisa Thu, 17 Apr 2008 14:43:35 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15476 Basic, basic question here from a non-TV person. If the combined network/independent household rating for the 2006/07 season was 32.7. <br>Does that mean: On an average night in primetime during the 06/07 season, 32.7% of households were tuned in to any network or independent TV station. As an advertiser, you would have to purchase spots during every commercial break on every network/independent station during primetime to attempt to reach 32.7% of households. <br>Would love share this information with some folks, but not sure how to source it or explain it properly? Can your data table be sourced back to something...I assume Nielsen, but did you do any mathmatical voodoo to it or is it pulled straight? Basic, basic question here from a non-TV person. If the combined network/independent household rating for the 2006/07 season was 32.7.
Does that mean: On an average night in primetime during the 06/07 season, 32.7% of households were tuned in to any network or independent TV station. As an advertiser, you would have to purchase spots during every commercial break on every network/independent station during primetime to attempt to reach 32.7% of households.
Would love share this information with some folks, but not sure how to source it or explain it properly? Can your data table be sourced back to something…I assume Nielsen, but did you do any mathmatical voodoo to it or is it pulled straight?

]]> By: Lisa http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15477 Lisa Thu, 17 Apr 2008 14:43:35 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15477 Basic, basic question here from a non-TV person. If the combined network/independent household rating for the 2006/07 season was 32.7. <br>Does that mean: On an average night in primetime during the 06/07 season, 32.7% of households were tuned in to any network or independent TV station. As an advertiser, you would have to purchase spots during every commercial break on every network/independent station during primetime to attempt to reach 32.7% of households. <br>Would love share this information with some folks, but not sure how to source it or explain it properly? Can your data table be sourced back to something...I assume Nielsen, but did you do any mathmatical voodoo to it or is it pulled straight? Basic, basic question here from a non-TV person. If the combined network/independent household rating for the 2006/07 season was 32.7.
Does that mean: On an average night in primetime during the 06/07 season, 32.7% of households were tuned in to any network or independent TV station. As an advertiser, you would have to purchase spots during every commercial break on every network/independent station during primetime to attempt to reach 32.7% of households.
Would love share this information with some folks, but not sure how to source it or explain it properly? Can your data table be sourced back to something…I assume Nielsen, but did you do any mathmatical voodoo to it or is it pulled straight?

]]> By: Robert Seidman http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9723 Robert Seidman Thu, 17 Apr 2008 06:01:12 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9723 So in some regards, EA became like CBS on Tuesday nights? So in some regards, EA became like CBS on Tuesday nights?

]]> By: Robert Seidman http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15474 Robert Seidman Thu, 17 Apr 2008 06:01:12 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15474 So in some regards, EA became like CBS on Tuesday nights? So in some regards, EA became like CBS on Tuesday nights?

]]> By: Robert Seidman http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15475 Robert Seidman Thu, 17 Apr 2008 06:01:12 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15475 So in some regards, EA became like CBS on Tuesday nights? So in some regards, EA became like CBS on Tuesday nights?

]]> By: Bill Gorman http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9722 Bill Gorman Thu, 17 Apr 2008 05:56:34 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9722 Daniel, Thanks for the links, we always appreciate when folks can bring in more data for everyone in the discussion. As Robert said, I'd love to see TV hours per person too, particularly if we could get age breakdowns. I am sure that data is out there somewhere, but my guess is that it's not free. Robert is also correct in that I played *way* too much World of Warcraft in 2005-7, and your comparison to American Idol is more apt than you may know. That single game has in some ways sucked the air out of other segments of the PC and console game industry, because it is guessed that sales of other games have fallen because *everyone* was playing WoW. Daniel, Thanks for the links, we always appreciate when folks can bring in more data for everyone in the discussion.

As Robert said, I’d love to see TV hours per person too, particularly if we could get age breakdowns. I am sure that data is out there somewhere, but my guess is that it’s not free.

Robert is also correct in that I played *way* too much World of Warcraft in 2005-7, and your comparison to American Idol is more apt than you may know. That single game has in some ways sucked the air out of other segments of the PC and console game industry, because it is guessed that sales of other games have fallen because *everyone* was playing WoW.

]]> By: Bill Gorman http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15472 Bill Gorman Thu, 17 Apr 2008 05:56:34 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15472 Daniel, Thanks for the links, we always appreciate when folks can bring in more data for everyone in the discussion.<br><br>As Robert said, I'd love to see TV hours per person too, particularly if we could get age breakdowns. I am sure that data is out there somewhere, but my guess is that it's not free.<br><br>Robert is also correct in that I played *way* too much World of Warcraft in 2005-7, and your comparison to American Idol is more apt than you may know. That single game has in some ways sucked the air out of other segments of the PC and console game industry, because it is guessed that sales of other games have fallen because *everyone* was playing WoW. Daniel, Thanks for the links, we always appreciate when folks can bring in more data for everyone in the discussion.

As Robert said, I'd love to see TV hours per person too, particularly if we could get age breakdowns. I am sure that data is out there somewhere, but my guess is that it's not free.

Robert is also correct in that I played *way* too much World of Warcraft in 2005-7, and your comparison to American Idol is more apt than you may know. That single game has in some ways sucked the air out of other segments of the PC and console game industry, because it is guessed that sales of other games have fallen because *everyone* was playing WoW.

]]> By: Bill Gorman http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15473 Bill Gorman Thu, 17 Apr 2008 05:56:34 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-15473 Daniel, Thanks for the links, we always appreciate when folks can bring in more data for everyone in the discussion.<br><br>As Robert said, I'd love to see TV hours per person too, particularly if we could get age breakdowns. I am sure that data is out there somewhere, but my guess is that it's not free.<br><br>Robert is also correct in that I played *way* too much World of Warcraft in 2005-7, and your comparison to American Idol is more apt than you may know. That single game has in some ways sucked the air out of other segments of the PC and console game industry, because it is guessed that sales of other games have fallen because *everyone* was playing WoW. Daniel, Thanks for the links, we always appreciate when folks can bring in more data for everyone in the discussion.

As Robert said, I'd love to see TV hours per person too, particularly if we could get age breakdowns. I am sure that data is out there somewhere, but my guess is that it's not free.

Robert is also correct in that I played *way* too much World of Warcraft in 2005-7, and your comparison to American Idol is more apt than you may know. That single game has in some ways sucked the air out of other segments of the PC and console game industry, because it is guessed that sales of other games have fallen because *everyone* was playing WoW.

]]> By: Nate http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9719 Nate Thu, 17 Apr 2008 04:31:24 +0000 http://tvbythenumbers.com/2008/04/16/where-did-the-primetime-broadcast-audience-go/3362#comment-9719 I know in my experience I pretty much multi-task; I have a TV window in the upper right hand corner of my PC with a TV card and I will text and chat during shows. If I'm on the computer I'll mute the TV and listen to podcasts and music, but I'll still watch it with the captioning on. I also think another thing that should be kept in mind is that many cable networks loop their primetime programming after 11pm, so those who don't catch a show the first time do it, say, after work if they're on second shift like me. That's how I'll watch on a work night, mixed in with DVR programming and podcasts. So really primetime seems to have spread beyond the traditional 8-11 and further for many people. I know in my experience I pretty much multi-task; I have a TV window in the upper right hand corner of my PC with a TV card and I will text and chat during shows. If I’m on the computer I’ll mute the TV and listen to podcasts and music, but I’ll still watch it with the captioning on.

I also think another thing that should be kept in mind is that many cable networks loop their primetime programming after 11pm, so those who don’t catch a show the first time do it, say, after work if they’re on second shift like me. That’s how I’ll watch on a work night, mixed in with DVR programming and podcasts. So really primetime seems to have spread beyond the traditional 8-11 and further for many people.

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