Comments on: CW Network Uses Sex, Then Internet to Promote Gossip Girl http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390 Nielsen TV Show Ratings, Data and More Sat, 21 Nov 2009 21:00:06 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Sue http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-10003 Sue Sun, 20 Apr 2008 04:37:01 +0000 http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-10003 When it gets under 3 million viewers on Monday they will say it will take a week for the ratings to go up because of it. Then when it gets under 3 million the following Monday they will say that between the original and encore airing it did over 3 million. Then they will turn streaming back on. It seems easier to just fire Dawn Ostroff, but maybe Angie (above) is correct that CBS likes the write off. If that's the case does Dawn get a nice bonus? When it gets under 3 million viewers on Monday they will say it will take a week for the ratings to go up because of it. Then when it gets under 3 million the following Monday they will say that between the original and encore airing it did over 3 million.

Then they will turn streaming back on. It seems easier to just fire Dawn Ostroff, but maybe Angie (above) is correct that CBS likes the write off. If that’s the case does Dawn get a nice bonus?

]]> By: Sue http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-16321 Sue Sun, 20 Apr 2008 04:37:01 +0000 http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-16321 When it gets under 3 million viewers on Monday they will say it will take a week for the ratings to go up because of it. Then when it gets under 3 million the following Monday they will say that between the original and encore airing it did over 3 million.<br><br>Then they will turn streaming back on. It seems easier to just fire Dawn Ostroff, but maybe Angie (above) is correct that CBS likes the write off. If that's the case does Dawn get a nice bonus? When it gets under 3 million viewers on Monday they will say it will take a week for the ratings to go up because of it. Then when it gets under 3 million the following Monday they will say that between the original and encore airing it did over 3 million.

Then they will turn streaming back on. It seems easier to just fire Dawn Ostroff, but maybe Angie (above) is correct that CBS likes the write off. If that's the case does Dawn get a nice bonus?

]]> By: Angie http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-9874 Angie Sat, 19 Apr 2008 00:24:52 +0000 http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-9874 I read somewhere that the CW is actually good for CBS and the WB because it's negative numbers allow for a tax write-off they wouldn't otherwise get (it's considered a capital loss). The question is: how much of a write-off is too much? I give it one more year, and then I think teh network will fold. The WB is already looking to restart their own online streaming network-they recognize the meteor heading their way and are getting away! Which is really sad considering how many people enjoyed the WB at one time. It was a recognized brand and they did attempt to have quality, or at the very least, entertaining shows. The CW is only making trash. The WB made a huge error allowing their brand to be erased and handing over 100% operating control to Les Moonves. The man has the creativity of a gnat! Farmer Wants a Wife? Crowned? Girlicious? What the hell kind of a line-up is that? Not too many people are willing to watch that kind of crap when they can watch a dozen other higher quality programs on other stations. I made this comparison the other day on a Supernatural board, and I stand by it: Les Moonves is Caligula and Dawn Ostroff is his horse. Which makes CW a bad version of Rome. And we all know how that ended. One year. I read somewhere that the CW is actually good for CBS and the WB because it’s negative numbers allow for a tax write-off they wouldn’t otherwise get (it’s considered a capital loss). The question is: how much of a write-off is too much?

I give it one more year, and then I think teh network will fold. The WB is already looking to restart their own online streaming network-they recognize the meteor heading their way and are getting away! Which is really sad considering how many people enjoyed the WB at one time. It was a recognized brand and they did attempt to have quality, or at the very least, entertaining shows. The CW is only making trash.

The WB made a huge error allowing their brand to be erased and handing over 100% operating control to Les Moonves. The man has the creativity of a gnat! Farmer Wants a Wife? Crowned? Girlicious? What the hell kind of a line-up is that? Not too many people are willing to watch that kind of crap when they can watch a dozen other higher quality programs on other stations.

I made this comparison the other day on a Supernatural board, and I stand by it: Les Moonves is Caligula and Dawn Ostroff is his horse. Which makes CW a bad version of Rome. And we all know how that ended.

One year.

]]> By: Angie http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-16320 Angie Sat, 19 Apr 2008 00:24:52 +0000 http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-16320 I read somewhere that the CW is actually good for CBS and the WB because it's negative numbers allow for a tax write-off they wouldn't otherwise get (it's considered a capital loss). The question is: how much of a write-off is too much?<br><br>I give it one more year, and then I think teh network will fold. The WB is already looking to restart their own online streaming network-they recognize the meteor heading their way and are getting away! Which is really sad considering how many people enjoyed the WB at one time. It was a recognized brand and they did attempt to have quality, or at the very least, entertaining shows. The CW is only making trash.<br><br>The WB made a huge error allowing their brand to be erased and handing over 100% operating control to Les Moonves. The man has the creativity of a gnat! Farmer Wants a Wife? Crowned? Girlicious? What the hell kind of a line-up is that? Not too many people are willing to watch that kind of crap when they can watch a dozen other higher quality programs on other stations. <br><br>I made this comparison the other day on a Supernatural board, and I stand by it: Les Moonves is Caligula and Dawn Ostroff is his horse. Which makes CW a bad version of Rome. And we all know how that ended.<br><br>One year. I read somewhere that the CW is actually good for CBS and the WB because it's negative numbers allow for a tax write-off they wouldn't otherwise get (it's considered a capital loss). The question is: how much of a write-off is too much?

I give it one more year, and then I think teh network will fold. The WB is already looking to restart their own online streaming network-they recognize the meteor heading their way and are getting away! Which is really sad considering how many people enjoyed the WB at one time. It was a recognized brand and they did attempt to have quality, or at the very least, entertaining shows. The CW is only making trash.

The WB made a huge error allowing their brand to be erased and handing over 100% operating control to Les Moonves. The man has the creativity of a gnat! Farmer Wants a Wife? Crowned? Girlicious? What the hell kind of a line-up is that? Not too many people are willing to watch that kind of crap when they can watch a dozen other higher quality programs on other stations.

I made this comparison the other day on a Supernatural board, and I stand by it: Les Moonves is Caligula and Dawn Ostroff is his horse. Which makes CW a bad version of Rome. And we all know how that ended.

One year.

]]> By: Sandy http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-9871 Sandy Fri, 18 Apr 2008 23:09:09 +0000 http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-9871 One Tree Hill does decently, at least by CW standards. It should've been put on before Gossip Girl, not after. One Tree Hill does decently, at least by CW standards. It should’ve been put on before Gossip Girl, not after.

]]> By: Sandy http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-16319 Sandy Fri, 18 Apr 2008 23:09:09 +0000 http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-16319 One Tree Hill does decently, at least by CW standards. It should've been put on before Gossip Girl, not after. One Tree Hill does decently, at least by CW standards. It should've been put on before Gossip Girl, not after.

]]> By: Bill Gorman http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-9856 Bill Gorman Fri, 18 Apr 2008 19:27:27 +0000 http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-9856 Peter, channel position is surprisingly powerful, but usually very difficult to change. That said, a few cable networks regularly exceed the CW's primetime average viewership, and many more are close behind it, and they usually have *much* worse channel positions. Not to mention <a href="http://tvbythenumbers.com/category/ratings/network-vs-network/nielsen-network-tv-ratings-season-to-date" rel="nofollow">Univision, which is crushing the CW this season</a>, likely has a worse channel position than the CW in most markets. Peter, channel position is surprisingly powerful, but usually very difficult to change.

That said, a few cable networks regularly exceed the CW’s primetime average viewership, and many more are close behind it, and they usually have *much* worse channel positions.

Not to mention Univision, which is crushing the CW this season, likely has a worse channel position than the CW in most markets.

]]> By: Bill Gorman http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-16318 Bill Gorman Fri, 18 Apr 2008 19:27:27 +0000 http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-16318 Peter, channel position is surprisingly powerful, but usually very difficult to change.<br><br>That said, a few cable networks regularly exceed the CW's primetime average viewership, and many more are close behind it, and they usually have *much* worse channel positions.<br><br>Not to mention <a href="http://tvbythenumbers.com/category/ratings/network-vs-network/nielsen-network-tv-ratings-season-to-date" rel="nofollow">Univision, which is crushing the CW this season</a>, likely has a worse channel position than the CW in most markets. Peter, channel position is surprisingly powerful, but usually very difficult to change.

That said, a few cable networks regularly exceed the CW's primetime average viewership, and many more are close behind it, and they usually have *much* worse channel positions.

Not to mention Univision, which is crushing the CW this season, likely has a worse channel position than the CW in most markets.

]]> By: Peter http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-9850 Peter Fri, 18 Apr 2008 18:17:50 +0000 http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-9850 I think Monday at 8 is fine... I've never watched the show but something tells me that CW doesn't exactly have a show to provide it with a lead-in. Personally I think CW would increase ratings if their network channel (over here it's channel 11) were changed to 3 or 6, more people would likely surf over it when looking through the other major networks I think Monday at 8 is fine… I’ve never watched the show but something tells me that CW doesn’t exactly have a show to provide it with a lead-in. Personally I think CW would increase ratings if their network channel (over here it’s channel 11) were changed to 3 or 6, more people would likely surf over it when looking through the other major networks

]]> By: Peter http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-16317 Peter Fri, 18 Apr 2008 18:17:50 +0000 http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-16317 I think Monday at 8 is fine... I've never watched the show but something tells me that CW doesn't exactly have a show to provide it with a lead-in. Personally I think CW would increase ratings if their network channel (over here it's channel 11) were changed to 3 or 6, more people would likely surf over it when looking through the other major networks I think Monday at 8 is fine… I've never watched the show but something tells me that CW doesn't exactly have a show to provide it with a lead-in. Personally I think CW would increase ratings if their network channel (over here it's channel 11) were changed to 3 or 6, more people would likely surf over it when looking through the other major networks

]]> By: Sandy http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-9848 Sandy Fri, 18 Apr 2008 17:58:02 +0000 http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-9848 And what a boneheaded move (a shocked for the CW) for them to put it at 8 without a lead-in. And what a boneheaded move (a shocked for the CW) for them to put it at 8 without a lead-in.

]]> By: Sandy http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-16316 Sandy Fri, 18 Apr 2008 17:58:02 +0000 http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-16316 And what a boneheaded move (a shocked for the CW) for them to put it at 8 without a lead-in. And what a boneheaded move (a shocked for the CW) for them to put it at 8 without a lead-in.

]]> By: Jason the TVaholic http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-9827 Jason the TVaholic Fri, 18 Apr 2008 13:10:59 +0000 http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-9827 The CW may not be streaming the post-strike episodes on their website, in order to create some sort of limited opportunity feel for the Monday night broadcast and thus increase the ratings, but if you miss it then, you can still catch it on Sunday night with their early evening "Easy View" replay. This gives you a second shot, which seems to partially defeat the purpose of pulling them from the web in the first place. At any rate, I would love to find out some real numbers on iTunes episode downloads and streaming views at the network websites. Because, if it was anywhere near a million, I agree, we would be hearing about it all day, every day. The CW may not be streaming the post-strike episodes on their website, in order to create some sort of limited opportunity feel for the Monday night broadcast and thus increase the ratings, but if you miss it then, you can still catch it on Sunday night with their early evening “Easy View” replay. This gives you a second shot, which seems to partially defeat the purpose of pulling them from the web in the first place.

At any rate, I would love to find out some real numbers on iTunes episode downloads and streaming views at the network websites. Because, if it was anywhere near a million, I agree, we would be hearing about it all day, every day.

]]> By: Jason the TVaholic http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-16315 Jason the TVaholic Fri, 18 Apr 2008 13:10:59 +0000 http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-16315 The CW may not be streaming the post-strike episodes on their website, in order to create some sort of limited opportunity feel for the Monday night broadcast and thus increase the ratings, but if you miss it then, you can still catch it on Sunday night with their early evening "Easy View" replay. This gives you a second shot, which seems to partially defeat the purpose of pulling them from the web in the first place.<br><br>At any rate, I would love to find out some real numbers on iTunes episode downloads and streaming views at the network websites. Because, if it was anywhere near a million, I agree, we would be hearing about it all day, every day. The CW may not be streaming the post-strike episodes on their website, in order to create some sort of limited opportunity feel for the Monday night broadcast and thus increase the ratings, but if you miss it then, you can still catch it on Sunday night with their early evening “Easy View” replay. This gives you a second shot, which seems to partially defeat the purpose of pulling them from the web in the first place.

At any rate, I would love to find out some real numbers on iTunes episode downloads and streaming views at the network websites. Because, if it was anywhere near a million, I agree, we would be hearing about it all day, every day.

]]> By: Robert Seidman http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-9795 Robert Seidman Fri, 18 Apr 2008 04:57:08 +0000 http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-9795 Gossip Girl has already been renewed! I'm feeling OK about Fall '08. Fall '09 though? Who knows ;) Gossip Girl has already been renewed! I’m feeling OK about Fall ‘08. Fall ‘09 though? Who knows ;)

]]> By: Robert Seidman http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-16314 Robert Seidman Fri, 18 Apr 2008 04:57:08 +0000 http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-16314 Gossip Girl has already been renewed! I'm feeling OK about Fall '08. Fall '09 though? Who knows ;) Gossip Girl has already been renewed! I'm feeling OK about Fall '08. Fall '09 though? Who knows ;)

]]> By: Julia http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-9793 Julia Fri, 18 Apr 2008 04:42:52 +0000 http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-9793 Like I said, CW doesn't make it to fall. Like I said, CW doesn’t make it to fall.

]]> By: Julia http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-16313 Julia Fri, 18 Apr 2008 04:42:52 +0000 http://tvbythenumbers.com/2008/04/17/cw-network-uses-sex-then-internet-to-promote-gossip-girl/3390#comment-16313 Like I said, CW doesn't make it to fall. Like I said, CW doesn't make it to fall.

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