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	<title>Comments on: NBA Postseason Broadcast Ratings, 1987-2007</title>
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	<link>http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413</link>
	<description>Nielsen TV Show Ratings, Data and More</description>
	<lastBuildDate>Sat, 21 Nov 2009 22:07:15 -0800</lastBuildDate>
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		<title>By: infoyourway.com &#187; Can Social Media Get You to Watch the NBA Playoffs?</title>
		<link>http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-69802</link>
		<dc:creator>infoyourway.com &#187; Can Social Media Get You to Watch the NBA Playoffs?</dc:creator>
		<pubDate>Thu, 09 Apr 2009 13:01:18 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-69802</guid>
		<description>[...] of the Lakers-Celtics rivalry in the NBA Finals gave the league a boost, TV ratings have generally been on the decline since Jordan’s Bulls stopped winning championships in the late [...]</description>
		<content:encoded><![CDATA[<p>[...] of the Lakers-Celtics rivalry in the NBA Finals gave the league a boost, TV ratings have generally been on the decline since Jordan’s Bulls stopped winning championships in the late [...]</p>
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		<title>By: Can Social Media Get You to Watch the NBA Playoffs?</title>
		<link>http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-69542</link>
		<dc:creator>Can Social Media Get You to Watch the NBA Playoffs?</dc:creator>
		<pubDate>Wed, 08 Apr 2009 23:09:57 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-69542</guid>
		<description>[...] of the Lakers-Celtics rivalry in the NBA Finals gave the league a boost, TV ratings have generally been on the decline since Jordan’s Bulls stopped winning championships in the late [...]</description>
		<content:encoded><![CDATA[<p>[...] of the Lakers-Celtics rivalry in the NBA Finals gave the league a boost, TV ratings have generally been on the decline since Jordan’s Bulls stopped winning championships in the late [...]</p>
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		<title>By: Can Social Media Get You to Watch the NBA Playoffs? &#124; KGRAND ONLINE NEWS</title>
		<link>http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-69538</link>
		<dc:creator>Can Social Media Get You to Watch the NBA Playoffs? &#124; KGRAND ONLINE NEWS</dc:creator>
		<pubDate>Wed, 08 Apr 2009 23:02:47 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-69538</guid>
		<description>[...] of the Lakers-Celtics rivalry in the NBA Finals gave the league a boost, TV ratings have generally been on the decline since Jordan’s Bulls stopped winning championships in the late [...]</description>
		<content:encoded><![CDATA[<p>[...] of the Lakers-Celtics rivalry in the NBA Finals gave the league a boost, TV ratings have generally been on the decline since Jordan’s Bulls stopped winning championships in the late [...]</p>
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		<title>By: The NBA on TNT flocks to Twitter for playoffs, Mashable reports &#124; Sportsin140.com - Athletes &#38; Sports on Twitter!</title>
		<link>http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-69483</link>
		<dc:creator>The NBA on TNT flocks to Twitter for playoffs, Mashable reports &#124; Sportsin140.com - Athletes &#38; Sports on Twitter!</dc:creator>
		<pubDate>Wed, 08 Apr 2009 21:06:59 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-69483</guid>
		<description>[...] Sports is hoping to engage viewers through Twitter and Facebook, a move the media giant hopes will reverse a trend of declining viewership during the NBA [...]</description>
		<content:encoded><![CDATA[<p>[...] Sports is hoping to engage viewers through Twitter and Facebook, a move the media giant hopes will reverse a trend of declining viewership during the NBA [...]</p>
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		<title>By: PastimeDaily &#187; Blog Archive &#187; Can Social Media Get You to Watch the NBA Playoffs?</title>
		<link>http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-69466</link>
		<dc:creator>PastimeDaily &#187; Blog Archive &#187; Can Social Media Get You to Watch the NBA Playoffs?</dc:creator>
		<pubDate>Wed, 08 Apr 2009 20:45:12 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-69466</guid>
		<description>[...] of the Lakers-Celtics rivalry in the NBA Finals gave the league a boost, TV ratings have generally been on the decline since Jordan’s Bulls stopped winning championships in the late [...]</description>
		<content:encoded><![CDATA[<p>[...] of the Lakers-Celtics rivalry in the NBA Finals gave the league a boost, TV ratings have generally been on the decline since Jordan’s Bulls stopped winning championships in the late [...]</p>
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		<title>By: Bedlam Day Mindless Babble &#171; The Last Thing the Internet Needs Now</title>
		<link>http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-37629</link>
		<dc:creator>Bedlam Day Mindless Babble &#171; The Last Thing the Internet Needs Now</dc:creator>
		<pubDate>Sat, 29 Nov 2008 12:03:51 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-37629</guid>
		<description>[...] players in high-major media markets as if its going to boost the sagging TV ratings for the Playoffs/Finals (good luck with that, although those figures end in the year 2007), and blah blah blah to infinity. [...]</description>
		<content:encoded><![CDATA[<p>[...] players in high-major media markets as if its going to boost the sagging TV ratings for the Playoffs/Finals (good luck with that, although those figures end in the year 2007), and blah blah blah to infinity. [...]</p>
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		<title>By: Lakers suck</title>
		<link>http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-13527</link>
		<dc:creator>Lakers suck</dc:creator>
		<pubDate>Tue, 10 Jun 2008 21:38:16 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-13527</guid>
		<description>who cares about the lakers</description>
		<content:encoded><![CDATA[<p>who cares about the lakers</p>
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		<title>By: jaymo</title>
		<link>http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-11610</link>
		<dc:creator>jaymo</dc:creator>
		<pubDate>Mon, 05 May 2008 16:04:57 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-11610</guid>
		<description>YOU GUYZ MUST REMEMBER, KOBE BRYANT IS THE DRAW CARD IN THE NBA POINT BLANK...HE&#039;S THE MILLENIUM VERSION OF MUHAMMED ALI...YOU EITHER LOVE TO SEE HIM WIN ® LOVE TO SEE HIM LOSE...EITHER WAY YOU LOVE TO WATCH</description>
		<content:encoded><![CDATA[<p>YOU GUYZ MUST REMEMBER, KOBE BRYANT IS THE DRAW CARD IN THE NBA POINT BLANK&#8230;HE&#8217;S THE MILLENIUM VERSION OF MUHAMMED ALI&#8230;YOU EITHER LOVE TO SEE HIM WIN ® LOVE TO SEE HIM LOSE&#8230;EITHER WAY YOU LOVE TO WATCH</p>
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		<title>By: New format for NBA Playoffs? Not quite. &#124; Sports Business Digest</title>
		<link>http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-10973</link>
		<dc:creator>New format for NBA Playoffs? Not quite. &#124; Sports Business Digest</dc:creator>
		<pubDate>Tue, 29 Apr 2008 03:44:06 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-10973</guid>
		<description>[...] So&#8230;it seems unlikely that we&#8217;ll see a new playoff format anytime soon, but a better question is, &#8220;Do we need a new playoff format?&#8221; I think the answer to that question is a resounding &#8220;Yes&#8221;. The NBA has always been built individual star-power moreso than fundamental team basketball. Therefore, it would seemingly behoove the NBA to include as many exciting superstars in the playoffs as possible. Now, I&#8217;m not specifically saying that the Hawks shouldn&#8217;t be in the playoffs and the Warriors should (especially when the Hawks just beat the C&#8217;s to tie the series at 2), but it does seem unfair and not necessarily profitable to exclude Baron Davis and the run n&#8217; gun team which seemingly brought the most excitement to last years&#8217; playoffs, especially when the NBA is struggling with their Post-season broadcast ratings. [...]</description>
		<content:encoded><![CDATA[<p>[...] So&#8230;it seems unlikely that we&#8217;ll see a new playoff format anytime soon, but a better question is, &#8220;Do we need a new playoff format?&#8221; I think the answer to that question is a resounding &#8220;Yes&#8221;. The NBA has always been built individual star-power moreso than fundamental team basketball. Therefore, it would seemingly behoove the NBA to include as many exciting superstars in the playoffs as possible. Now, I&#8217;m not specifically saying that the Hawks shouldn&#8217;t be in the playoffs and the Warriors should (especially when the Hawks just beat the C&#8217;s to tie the series at 2), but it does seem unfair and not necessarily profitable to exclude Baron Davis and the run n&#8217; gun team which seemingly brought the most excitement to last years&#8217; playoffs, especially when the NBA is struggling with their Post-season broadcast ratings. [...]</p>
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		<title>By: Rob</title>
		<link>http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-10147</link>
		<dc:creator>Rob</dc:creator>
		<pubDate>Mon, 21 Apr 2008 19:28:50 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-10147</guid>
		<description>Iverson is definitely a bigger star than KG, but the Sixers were a huge underdog in that series and after they won the first game- it was over.  Nobody thought they could beat the Lakers. If it&#039;s Celtics/Lakers, it will be a very even series where people will be split in who they think will win. The Celtics have a richer history than the Sixers also.</description>
		<content:encoded><![CDATA[<p>Iverson is definitely a bigger star than KG, but the Sixers were a huge underdog in that series and after they won the first game- it was over.  Nobody thought they could beat the Lakers. If it&#8217;s Celtics/Lakers, it will be a very even series where people will be split in who they think will win. The Celtics have a richer history than the Sixers also.</p>
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		<title>By: Robert Seidman</title>
		<link>http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-10091</link>
		<dc:creator>Robert Seidman</dc:creator>
		<pubDate>Mon, 21 Apr 2008 06:15:30 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-10091</guid>
		<description>Kobe/Shaq vs. Allen Iverson did only 19m and that was 3 stars.  I don&#039;t have Q-Score info, but I think Iverson is still more recognizable to the masses than KG even if he did get kicked out of today&#039;s game vs. the Lakers ;)</description>
		<content:encoded><![CDATA[<p>Kobe/Shaq vs. Allen Iverson did only 19m and that was 3 stars.  I don&#8217;t have Q-Score info, but I think Iverson is still more recognizable to the masses than KG even if he did get kicked out of today&#8217;s game vs. the Lakers <img src='http://tvbythenumbers.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>By: Bill Gorman</title>
		<link>http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-10090</link>
		<dc:creator>Bill Gorman</dc:creator>
		<pubDate>Mon, 21 Apr 2008 05:53:05 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-10090</guid>
		<description>In 2006 the Wade/Shaq Heat vs. the Mavs was a very compelling series (at least to me), but it had only Shaq, and it didn&#039;t crack 13m.</description>
		<content:encoded><![CDATA[<p>In 2006 the Wade/Shaq Heat vs. the Mavs was a very compelling series (at least to me), but it had only Shaq, and it didn&#8217;t crack 13m.</p>
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		<title>By: Bill Gorman</title>
		<link>http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-10089</link>
		<dc:creator>Bill Gorman</dc:creator>
		<pubDate>Mon, 21 Apr 2008 05:42:15 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-10089</guid>
		<description>20 million is way too high a guess for any matchup today. The finals haven&#039;t *ever* seen that many viewers without Magic or Jordan, and the new faces don&#039;t even come close.

I base my estimate for a Lakers/Celtics on the following factors.

- all broadcast viewership is trending down, just getting to 2004 levels would surprise me
- the Lakers with Kobe *and* Shaq have averaged 17.5m in their finals appearances, against a variety of teams, this time it&#039;s only Kobe.
- last years Finals didn&#039;t crack 10m, sure the matchup/series was terrible, but I don&#039;t think folks bounce back in that fast.

But you&#039;ve given me an idea. Once the finals matchup is set, we&#039;ll have a &quot;you guess the finals viewership&quot; contest. Not that we&#039;ll have any prizes, it&#039;ll be for pride ;)</description>
		<content:encoded><![CDATA[<p>20 million is way too high a guess for any matchup today. The finals haven&#8217;t *ever* seen that many viewers without Magic or Jordan, and the new faces don&#8217;t even come close.</p>
<p>I base my estimate for a Lakers/Celtics on the following factors.</p>
<p>- all broadcast viewership is trending down, just getting to 2004 levels would surprise me<br />
- the Lakers with Kobe *and* Shaq have averaged 17.5m in their finals appearances, against a variety of teams, this time it&#8217;s only Kobe.<br />
- last years Finals didn&#8217;t crack 10m, sure the matchup/series was terrible, but I don&#8217;t think folks bounce back in that fast.</p>
<p>But you&#8217;ve given me an idea. Once the finals matchup is set, we&#8217;ll have a &#8220;you guess the finals viewership&#8221; contest. Not that we&#8217;ll have any prizes, it&#8217;ll be for pride <img src='http://tvbythenumbers.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>By: Rob</title>
		<link>http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-10085</link>
		<dc:creator>Rob</dc:creator>
		<pubDate>Mon, 21 Apr 2008 04:43:57 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-10085</guid>
		<description>If it&#039;s Lakers-Celtics in the finals you are way too low.  I think it would average like 20 million viewers.  Why do you think it will do less than 2004?</description>
		<content:encoded><![CDATA[<p>If it&#8217;s Lakers-Celtics in the finals you are way too low.  I think it would average like 20 million viewers.  Why do you think it will do less than 2004?</p>
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		<title>By: Polly</title>
		<link>http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-10040</link>
		<dc:creator>Polly</dc:creator>
		<pubDate>Sun, 20 Apr 2008 14:26:45 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-10040</guid>
		<description>My dad&#039;s company bought renewable season tickets (fourth row) back when the Bulls (to put it nicely) sucked. Needless to say they were like gold when Michael and company were playing.  Best NBA games I&#039;ve ever been to!</description>
		<content:encoded><![CDATA[<p>My dad&#8217;s company bought renewable season tickets (fourth row) back when the Bulls (to put it nicely) sucked. Needless to say they were like gold when Michael and company were playing.  Best NBA games I&#8217;ve ever been to!</p>
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		<title>By: Andrea</title>
		<link>http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-10038</link>
		<dc:creator>Andrea</dc:creator>
		<pubDate>Sun, 20 Apr 2008 13:57:52 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413#comment-10038</guid>
		<description>I love the sudden death drop during the time my team was winning--the 1989-1990 &quot;Bad Boys&quot; Detroit Pistons: Isaiah Thomas,Joe Dumars, Dennis Rodman (before he went crazy), John Salley, Bill Lambeers.

God, that was a great team.

Only basketball I could stand to this day.</description>
		<content:encoded><![CDATA[<p>I love the sudden death drop during the time my team was winning&#8211;the 1989-1990 &#8220;Bad Boys&#8221; Detroit Pistons: Isaiah Thomas,Joe Dumars, Dennis Rodman (before he went crazy), John Salley, Bill Lambeers.</p>
<p>God, that was a great team.</p>
<p>Only basketball I could stand to this day.</p>
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