| Scoreboard for Sat. April 19, 2008 |  |
 |
 |
 |
|---|---|---|---|---|
| Total Viewers (million) | 5.17 | 4.83 | 4.20 | 3.95 |
| Rating/Share: Adults 18-49 | 2.08/7 | 1.1/4 | 0.9/3 | 1.3/4 |
FOX’s time-tested lineup of Cops and America’s Most Wanted which was again the most watched programming on a Saturday with FOX winning both the most overall viewers and the most 18-49 year old viewers on a night where hardly anybody watched broadcast television at all.
There were hardly any 18-49 demographic viewers with the spread being from a 2.0/7 rating/share for winner FOX to a 0.9/3 share for loser NBC. While FOX did win the night overall, the most watched program of the night was the 10pm 48 Hours Mystery on CBS with 5.92 million viewers. I don’t know what was on cable last night, but it won’t surprise me if there was something that did better than anything on broadcast.
It seems the networks have just completely thrown in the towel in terms of using Saturday nights to actually make some money. There’s no way to make it interesting so I suggest you read about Britney coming back to How I Met Your Mother, watch Kobe Bryant jump over a moving Aston Martin or figure out if The CW network’s Dawn Ostroff’s employment should be a lot more precarious than it probably is.
I’m not necessarily saying that she’s done a worse job than Isiah Thomas did with the New York Knicks, but she’s done at least as badly. Fortunately for Ms. Ostroff and unfortunately for Isiah there aren’t hundreds of talk programs discussing the TV business as there are with sports. But the Knicks are a team with a rich history and the CW is just a young, very bad network that will likely soon be history.
If you’re wondering why I’m writing about The CW on the only night it doesn’t program any shows, that’s easy. Not broadcasting on Saturday nights and giving the two hour block back to the local affiliates may be the only good business decision The CW has ever made.
Saturday night’s full details:
| Time | Network | Show | Viewers (Millons) | 18-49 Rating/Share |
|---|---|---|---|---|
| 8:00 | ABC | Harry Potter Prisoner of Azkaban (Repeat, 8p-11p) | 3.95 | 1.3/4 |
| CBS | Cold Case (Repeat) | 4.16 | 0.8/3 | |
| NBC | Law & Order: CI (Repeat) | 3.25 | 0.6/2 | |
| FOX | Cops (Repeat) | 4.96 | 1.9/7 | |
| 9:00 | NBC | Law & Order: CI (Repeat) | 4.23 | 1.0/3 |
| CBS | 48 Hours Mystery | 4.42 | 0.9/3 | |
| FOX | America's Most Wanted | 5.37 | 2.1/7 | |
| 10:00 | NBC | Law & Order (Repeat) | 5.12 | 1.2/4 |
| CBS | 48 Hours Mystery | 5.92 | 1.5/5 |
sorry TVBigshots players, no HH Ratings info was available.
Nielsen Ratings Source: Nielsen Media Research. Full night’s results available via Marc Berman/Mediaweek.
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Seems to me that if the CW took some of their best network programs and stacked ‘em on Saturday’s they migh be able to score some big ratings against the drivel that is Saturday night.
Loyal fans of their favorite shows would make Sats their night and people with no other real choices just might tune in.
There are a couple of CW shows that I might watch, but they’re in against one or more of my regular shows.
Can’t even remember what I watch on Saturdays if i’m home… I guess whatever looks good on cable.
The L&O trilogy last night was the third time in 6 weeks for some of the episodes… didn’t even bother.
Seems to me that if the CW took some of their best network programs and stacked 'em on Saturday's they migh be able to score some big ratings against the drivel that is Saturday night.
Loyal fans of their favorite shows would make Sats their night and people with no other real choices just might tune in.
There are a couple of CW shows that I might watch, but they're in against one or more of my regular shows.
Can't even remember what I watch on Saturdays if i'm home… I guess whatever looks good on cable.
The L&O trilogy last night was the third time in 6 weeks for some of the episodes… didn't even bother.
I disagree. CW can’t score big ratings when people are actually home and watching TV. Short of something Smackdown-esque or MMA related, the CW would do worse on Saturdays than it does on all the other days — which isn’t good.
I disagree. CW can't score big ratings when people are actually home and watching TV. Short of something Smackdown-esque or MMA related, the CW would do worse on Saturdays than it does on all the other days — which isn't good.
Well… Give Ms. Ostroff a jingle and show her both sides of this arguement.
We’ll split the consulting fee. (LFMAO)
Well… Give Ms. Ostroff a jingle and show her both sides of this arguement.
We'll split the consulting fee. (LFMAO)