Though our porous and yellow friend was tied for second in household rating, when it came to total viewers USA’s WWE RAW and NCIS along with VH1’s Rock of Love all put the smackdown on NICK’s SpongeBob which came in at #5 (and 8, 9,10, 11 and 17!). MTV’s The Hills took sixth. NCIS is very popular on USA networking taking the 12th and 19th spots in addition to #3.
Disney’s Spy Kids makes the list at #13 and props to Discovery channel for placing not one, but two airings of Deadliest Catch on the list at #14 and #20.
In addition to all the SpongeBob airings, NICK placed two episodes of Back at the Barnyard (#15 and #16).
The NBA playoff game Sunday night featuring the Atlanta Hawks and Boston Celtic was #18.
Not on the list but in the top forty shows were 10 more SpongeBobs, two more Back at the Barnyards, two more airings of NCIS, and two Fairly Odd Parents airings. Law & Order: SVU and House each placed a single airing on the list.
Two other NBA playoff games from Saturday night that aired on ESPN were also in the top 40 - the Utah Jazz vs. Houston Rockets game and the Dallas Mavericks vs. New Orleans Hornets game where Chris Paul threw down 35 points and had 10 assists. Both games did just over 3.1 million viewers.
Full Top 20 Cable Results for the week ending 4/20/2008:
| Rank | Shows | NET | DAY(S) | Live+SD HH Rating | Live+SD Viewers(000) |
|---|---|---|---|---|---|
| 1 | WWE ENTERTAINMENT (WWE RAW) | USA | MONDAY | 2.8 | 4703 |
| 2 | WWE ENTERTAINMENT (WWE RAW) | USA | MONDAY | 2.7 | 4390 |
| 3 | NCIS | USA | SATURDAY | 2.4 | 4059 |
| 4 | ROCK OF LOVE 2 | VH1 | SUNDAY | 2.4 | 4031 |
| 5 | SPONGEBOB | NICK | SATURDAY | 2.7 | 3983 |
| 6 | HILLS, THE | MTV | MONDAY | 2.4 | 3956 |
| 7 | NCIS | USA | SATURDAY | 2.4 | 3832 |
| 8 | SPONGEBOB | NICK | SATURDAY | 2.7 | 3702 |
| 9 | SPONGEBOB | NICK | SATURDAY | 2.6 | 3698 |
| 10 | SPONGEBOB | NICK | SUNDAY | 2.5 | 3648 |
| 11 | SPONGEBOB | NICK | SUNDAY | 2.4 | 3640 |
| 12 | NCIS | USA | SATURDAY | 2.3 | 3555 |
| 13 | SPY KIDS | DSNY | SATURDAY | 2.2 | 3539 |
| 14 | DEADLIEST CATCH | DISC | TUESDAY | 2.2 | 3531 |
| 15 | BACK AT THE BARNYARD | NICK | SUNDAY | 2.3 | 3506 |
| 16 | BACK AT THE BARNYARD | NICK | SATURDAY | 2.5 | 3430 |
| 17 | SPONGEBOB | NICK | SATURDAY | 2.4 | 3430 |
| 18 | NBA PLAYOFFS (HAWKS/CELTICS) | TNT | SUNDAY | 2.2 | 3430 |
| 19 | NCIS | USA | SATURDAY | 2.3 | 3388 |
| 20 | DEADLIEST CATCH | DISC | TUESDAY | 2.1 | 3388 |
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Nielsen Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved

April 22nd, 2008 at 2:38 pm
any idea how the phils/mets and sixers/pistons games did?
April 22nd, 2008 at 2:48 pm
Sixers/Pistons was just under 3 million according to MediaWeek. I couldn’t find anything for Mets game.
April 22nd, 2008 at 2:50 pm
kayarn, we have actually gotten weekly sports data from Nielsen for the last two weeks. I hesitate to call it a trend, but look this Friday or next Monday for a list for April 14-20.
April 22nd, 2008 at 2:57 pm
as a phils fans, im interested to see how well they can draw a national fan base. obviously the last game happened to be on at the same time as the sixers upset of the pistons, so many of us didnt turn it on until around 900.
April 22nd, 2008 at 3:11 pm
I’m not sure you’ll be able to infer much, the New York teams are a bigger draw nationally than the Philadelphia teams (though it’s a safe bet the Sixers will outdraw the Knicks the rest of the season!). But how will you know that people didn’t tune in for the Mets? Plus even if you’re not a Sixers fan, playoff basketball in April is probably more of a draw than an MLB game so it was against more competition than it will have down the road.
Until the data comes out you can probably safely infer now that the regardless of the # of viewers, the game had less than a 2.1 rating and most likely (though not necessarily) less than 2.9 million viewers.
April 22nd, 2008 at 4:38 pm
any idea how the phils/mets and sixers/pistons games did?
April 22nd, 2008 at 4:48 pm
Sixers/Pistons was just under 3 million according to MediaWeek. I couldn't find anything for Mets game.
April 22nd, 2008 at 4:50 pm
kayarn, we have actually gotten weekly sports data from Nielsen for the last two weeks. I hesitate to call it a trend, but look this Friday or next Monday for a list for April 14-20.
April 22nd, 2008 at 4:57 pm
as a phils fans, im interested to see how well they can draw a national fan base. obviously the last game happened to be on at the same time as the sixers upset of the pistons, so many of us didnt turn it on until around 900.
April 22nd, 2008 at 5:11 pm
I'm not sure you'll be able to infer much, the New York teams are a bigger draw nationally than the Philadelphia teams (though it's a safe bet the Sixers will outdraw the Knicks the rest of the season!). But how will you know that people didn't tune in for the Mets? Plus even if you're not a Sixers fan, playoff basketball in April is probably more of a draw than an MLB game so it was against more competition than it will have down the road.
Until the data comes out you can probably safely infer now that the regardless of the # of viewers, the game had less than a 2.1 rating and most likely (though not necessarily) less than 2.9 million viewers.