A special thank you to James Hibberd at the Hollywood Reporter who helped teach me the error of my ways. I didn’t put enough focus on the Gossip Girl’s demographic performance last night and as such, I did completely overlook the fact that its performance in the demo was up 7%-8% from its pre-strike 18-49 demographic average.
While overall last night’s total viewers were below the pre-strike average, in the all important demographic, it was up. Good news indeed for the Gossip Girl.
The CW also notes that GG had its third best performance ever in adults 18-34 and women 18-34, behind only the pilot episode and the episode that aired on 11/14. Gossip girl also won its timeslot among female teens.
While I’d not attribute any of this to GG’s lack of Internet streaming, the performance was better where it mattered and better is better. One Tree Hill also scored well among teenage females winning the timeslot.
For the evening, CW was second in women 18-34 and first amoung female teens. I’m sorry Dawn Ostroff! And thanks again to Mr. Hibberd.
Either way, the CW is still screeeeeewed.
Oh please. The whole 18-34 babble is just ridiculous. Ostroff is still running the network into the ground with her desire to court the teen female set, and that’s disappointing. No amount of shoving Gossip Girl down everyone’s throat is going to change that.
I don’t think the 18-34 babble is completely ridiculous. One thing is obvious, some advertisers are willing to pay a fat premium for 18-34 year old women. Whether that’s ridiculous I haven’t really thought much about. But catering to advertisers who are willing to pay a premium isn’t ridiculous.
It would seem from some of what I’ve read both here and elsewhere the show is good at making the young women who watch it want to dress like the people who are on it. That said, 94% or so of the women 18-34 who had their TVs turned on at 8pm were not watching Gossip Girl (according to Nielsen)
I agree with David M. They forget that if your in the 18-34 demo, that doesn’t mean that all we want are dramas about rich whiny kids and reality shows. You can’t have the advertisers determine your network’s type of programming. The network should create a “quality program” that the advertisers will be competing to get their ads into.
I hate the network’s demo because it completely alienates the former viewers of UPN and The WB, and they wonder why they had a hard time migrating viewers. I used to watch UPN and WB back in the day, but now since The CW wants to prey on teenaged girls, I feel uncomfortable watching this network.
Please give Moonlight, Alex and its 8000 and growing fan base a home. It is too joyeous and special to lose. Thank You Mary in San DIego