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Nielsen Ratings Sat, Apr 26: A Very Bleh Night

Posted on 27 April 2008 by Robert Seidman

Scoreboard for Sat. April 26, 2008 FOX CBS ABC NBC
Total Viewers (million) 5.48 5.22 4.62 3.80
Rating/Share: Adults 18-49 1.8/6 1.1/4 1.6/5 0.8/3

The most pathetic night of broadcast television just got worse.  Across the board the broadcast networks have thrown in the towel.  And yes, I know fewer people are watching on Saturdays, but not so fewer as to justify this performance (unless things are getting a lot worse for Saturday’s HUT/PUT than they were last fall).

While there were actually a few more average viewers for the broadcast networks across the board this week than last, the 18-49 demographic – wow.  America’s Most Wanted was the ONLY show to reach (but not surpass) the demographic “Mendoza Line” of 2.0.  We might need to make the Mendoza Line for NBC in the 18-49 demo a 1.0, because it couldn’t even average that.

Absolutely pathetic.

FOX of course won the night with Cops and the aforementioned America’s Most Wanted.  CBS was in second overall, but third in the 18-49 demo.  ABC was third overall but second in the demo, and NBC was just last at everything.

While I don’t in any fashion lead myself to believe that there’s an opportunity to make Saturday nights a big of a deal as Sunday nights or even Thursday nights, it could be a heck of a lot closer to Friday nights.  But it isn’t.  Not even close really.  There is no shame among the broadcast network executives when it comes to Saturday nights, and I think that is a shame.

There’s no way for me to put any lipstick on this pig.  See for yourself.

Saturday nights (horrible) details:

Time Network Show Viewers (Millons) 18-49 Rating/Share
         
8:00 ABC Harry Potter: Goblet of Fire (Repeat, 8p-11p) 4.62 1.6/5
  CBS Cold Case (Repeat) 4.45 0.8/3
  NBC Medium (Repeat) 2.81 0.6/2
  FOX Cops (Original & Repeat) 4.95 1.7/6
         
9:00 NBC Law & Order: CI (Repeat) 3.61 0.9/3
  CBS CSI: NY (Repeat) 5.44 1.0/3
  FOX America's Most Wanted 6.02 2.0/7
         
10:00 NBC Law & Order (Repeat) 4.99 1.1/4
  CBS 48 Hours Mystery 5.78 1.4/5

Nielsen Ratings Source: Nielsen Media Research. Full night’s results available via Marc Berman/Mediaweek.

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53 Responses to “Nielsen Ratings Sat, Apr 26: A Very Bleh Night”

  1. Roop says:

    there’s some mistakes on this page… with ABC & NBC

  2. Roop says:

    there's some mistakes on this page… with ABC & NBC

  3. Draco777 says:

    GREAT for Harry Potter IV!!!

  4. Draco777 says:

    GREAT for Harry Potter IV!!!

  5. Draco777 says:

    GREAT for Harry Potter IV!!!

  6. dearme says:

    BORING! not just saturday nights but every night seems dull these days.

    Can u speculate after reality mania wanes which genre would grab the top spot? Is it gonna be an already existing one or something that is waiting to be born???

  7. dearme says:

    BORING! not just saturday nights but every night seems dull these days.

    Can u speculate after reality mania wanes which genre would grab the top spot? Is it gonna be an already existing one or something that is waiting to be born???

  8. dearme says:

    BORING! not just saturday nights but every night seems dull these days.

    Can u speculate after reality mania wanes which genre would grab the top spot? Is it gonna be an already existing one or something that is waiting to be born???

  9. @Roop, is correct in terms of the “scoreboard”, though the show table was fine. the graphic logos for NBC and ABC in the “scoreboard” were reversed. Fixed and thanks!

  10. @Roop, is correct in terms of the “scoreboard”, though the show table was fine. the graphic logos for NBC and ABC in the “scoreboard” were reversed. Fixed and thanks!

  11. @Roop, is correct in terms of the “scoreboard”, though the show table was fine. the graphic logos for NBC and ABC in the “scoreboard” were reversed. Fixed and thanks!

  12. @Dearme, I think in some fashion unscripted shows are here to stay. Whatever the ratings declines may be, I’d guess that American Idol, Dancing With the Stars, Survivor, Hell’s Kitchen, Moment of Truth and Extreme Makeover Home Edition, and of course Sunday Night Football will all likely be around next year.

  13. @Dearme, I think in some fashion unscripted shows are here to stay. Whatever the ratings declines may be, I'd guess that American Idol, Dancing With the Stars, Survivor, Hell's Kitchen, Moment of Truth and Extreme Makeover Home Edition, and of course Sunday Night Football will all likely be around next year.

  14. @Dearme, I think in some fashion unscripted shows are here to stay. Whatever the ratings declines may be, I'd guess that American Idol, Dancing With the Stars, Survivor, Hell's Kitchen, Moment of Truth and Extreme Makeover Home Edition, and of course Sunday Night Football will all likely be around next year.

  15. dearme says:

    I’m not talking next year, I’m talking next decade, is it too far? just wondering.

  16. dearme says:

    I'm not talking next year, I'm talking next decade, is it too far? just wondering.

  17. dearme says:

    I'm not talking next year, I'm talking next decade, is it too far? just wondering.

  18. Well, if the current trend holds, I’m not sure there will be any “broadcast networks” in 10 years. Just networks :)

  19. Well, if the current trend holds, I'm not sure there will be any “broadcast networks” in 10 years. Just networks :)

  20. Well, if the current trend holds, I'm not sure there will be any “broadcast networks” in 10 years. Just networks :)

  21. dearme says:

    what! why?

  22. dearme says:

    what! why?

  23. dearme says:

    what! why?

  24. there will technically be broadcast television for as long as you can receive the signal via antenna — and this is not going away, at least any time soon (or in 10 years).

    But if the trend holds, the broadcast networks will have less and less cumulative share of overall viewing to the point where it’s as relevant to talk about USA, ESPN and other cable networks as it is to talk about the broadcast networks. The broadcast networks are losing viewers, especially young viewers. They hold on to the older viewers, but over time, us old folks will quite literally..die off.

  25. there will technically be broadcast television for as long as you can receive the signal via antenna — and this is not going away, at least any time soon (or in 10 years).

    But if the trend holds, the broadcast networks will have less and less cumulative share of overall viewing to the point where it's as relevant to talk about USA, ESPN and other cable networks as it is to talk about the broadcast networks. The broadcast networks are losing viewers, especially young viewers. They hold on to the older viewers, but over time, us old folks will quite literally..die off.

  26. there will technically be broadcast television for as long as you can receive the signal via antenna — and this is not going away, at least any time soon (or in 10 years).

    But if the trend holds, the broadcast networks will have less and less cumulative share of overall viewing to the point where it's as relevant to talk about USA, ESPN and other cable networks as it is to talk about the broadcast networks. The broadcast networks are losing viewers, especially young viewers. They hold on to the older viewers, but over time, us old folks will quite literally..die off.

  27. dearme says:

    Still they would be the BIG networks with something for everyone and especially for crime drama junkies.

  28. dearme says:

    Still they would be the BIG networks with something for everyone and especially for crime drama junkies.

  29. dearme says:

    Still they would be the BIG networks with something for everyone and especially for crime drama junkies.

  30. perhaps, but “big” might be 6 million watching CSI.

  31. perhaps, but “big” might be 6 million watching CSI.

  32. perhaps, but “big” might be 6 million watching CSI.

  33. dearme says:

    6 million would be the live audience and a minority but EVERYONE would be recording the show even if they don’t really wanna watch it. I think with DVR becoming pervasive, there would be huge surge in audience numbers. And internet in no way can replace the quality of TV screen. If people are looking for interactivity then set-top boxes in atleast UK already have those features.

  34. dearme says:

    6 million would be the live audience and a minority but EVERYONE would be recording the show even if they don't really wanna watch it. I think with DVR becoming pervasive, there would be huge surge in audience numbers. And internet in no way can replace the quality of TV screen. If people are looking for interactivity then set-top boxes in atleast UK already have those features.

  35. dearme says:

    6 million would be the live audience and a minority but EVERYONE would be recording the show even if they don't really wanna watch it. I think with DVR becoming pervasive, there would be huge surge in audience numbers. And internet in no way can replace the quality of TV screen. If people are looking for interactivity then set-top boxes in atleast UK already have those features.

  36. DearMe — I think the “living room never goes out of style”, but I enjoy watching things on my iPhone on a 3.5″ screen and the resolution is AWESOME.

    I agree there will be a huge DVR surge, but over 10 years, I don’t know whether a.) that actually benefits ANY of the television networks or b.) whether over a longer timeline it benefits broadcast networks more than other networks.

  37. DearMe — I think the “living room never goes out of style”, but I enjoy watching things on my iPhone on a 3.5″ screen and the resolution is AWESOME.

    I agree there will be a huge DVR surge, but over 10 years, I don't know whether a.) that actually benefits ANY of the television networks or b.) whether over a longer timeline it benefits broadcast networks more than other networks.

  38. DearMe — I think the “living room never goes out of style”, but I enjoy watching things on my iPhone on a 3.5″ screen and the resolution is AWESOME.

    I agree there will be a huge DVR surge, but over 10 years, I don't know whether a.) that actually benefits ANY of the television networks or b.) whether over a longer timeline it benefits broadcast networks more than other networks.

  39. Bill Gorman says:

    dearme, I think that the audience will continue to fracture. Over the last 25 years that has mostly meant a shift from broadast to cable. I think that shift will continue as the quality difference between broadcast and cable continues to narrow [from both directions].
    The next shifts will be both time and place. Where and when you choose to watch “video”. Robert is at the absolute bleeding edge with the amount of TV he watches on his iPhone, but 10 years from now I think what he does will be pretty typical.

  40. Bill Gorman says:

    dearme, I think that the audience will continue to fracture. Over the last 25 years that has mostly meant a shift from broadast to cable. I think that shift will continue as the quality difference between broadcast and cable continues to narrow [from both directions].
    The next shifts will be both time and place. Where and when you choose to watch “video”. Robert is at the absolute bleeding edge with the amount of TV he watches on his iPhone, but 10 years from now I think what he does will be pretty typical.

  41. Bill Gorman says:

    dearme, I think that the audience will continue to fracture. Over the last 25 years that has mostly meant a shift from broadast to cable. I think that shift will continue as the quality difference between broadcast and cable continues to narrow [from both directions].
    The next shifts will be both time and place. Where and when you choose to watch “video”. Robert is at the absolute bleeding edge with the amount of TV he watches on his iPhone, but 10 years from now I think what he does will be pretty typical.

  42. I’m not sure of the timing — 10 years ago I thought “most people” would have a DVR by now, and I’m not sure that gets to 51% by even next year (as it was only 21% at the beginning of *this* year).

    While I don’t think anyone will ever chose to watch all of their television on a 3.5 inch device, it’s when and not if as far as people routinely watching video on portable devices someday goes.

  43. I'm not sure of the timing — 10 years ago I thought “most people” would have a DVR by now, and I'm not sure that gets to 51% by even next year (as it was only 21% at the beginning of *this* year).

    While I don't think anyone will ever chose to watch all of their television on a 3.5 inch device, it's when and not if as far as people routinely watching video on portable devices someday goes.

  44. I'm not sure of the timing — 10 years ago I thought “most people” would have a DVR by now, and I'm not sure that gets to 51% by even next year (as it was only 21% at the beginning of *this* year).

    While I don't think anyone will ever chose to watch all of their television on a 3.5 inch device, it's when and not if as far as people routinely watching video on portable devices someday goes.

  45. Paul says:

    This is funny! I usually use Saturday’s as my day to catch up on programs stored on my DVR.

  46. Paul says:

    This is funny! I usually use Saturday's as my day to catch up on programs stored on my DVR.

  47. Paul says:

    This is funny! I usually use Saturday's as my day to catch up on programs stored on my DVR.

  48. Jon V says:

    Dearme –

    By 2013 there will only be a couple of ‘Emergency Broadcast’ systems operating. They will beam short, informational and survival-type messages directly into a small receiver installed into your cerebral cortex.

    Of course there will be only a few hundred thousand people who will receive these broadcasts, as 99% of the population will be wiped out in the ‘Great Conflagration of 12-21-2012, and most of them will be living in the sides of mountains scraping for food water and gasoline.

    At least according to the screenplay I am thinking of writing.

    The working title is ‘Highway Warrior’ with a lead character named ‘Mad Mac’.

    Seriously, though… the major networks are aligning themselves with major cable networks os as to exert more control over our widening choices. When, not how or where will be the thing as Robert and Bill have pointed out.

    10 years seems like a good number, but remember, we were supposed to have flying cars and colonies on the moon by now.

  49. Jon V says:

    Dearme –

    By 2013 there will only be a couple of 'Emergency Broadcast' systems operating. They will beam short, informational and survival-type messages directly into a small receiver installed into your cerebral cortex.

    Of course there will be only a few hundred thousand people who will receive these broadcasts, as 99% of the population will be wiped out in the 'Great Conflagration of 12-21-2012, and most of them will be living in the sides of mountains scraping for food water and gasoline.

    At least according to the screenplay I am thinking of writing.

    The working title is 'Highway Warrior' with a lead character named 'Mad Mac'.

    Seriously, though… the major networks are aligning themselves with major cable networks os as to exert more control over our widening choices. When, not how or where will be the thing as Robert and Bill have pointed out.

    10 years seems like a good number, but remember, we were supposed to have flying cars and colonies on the moon by now.

  50. Jon V says:

    Dearme –

    By 2013 there will only be a couple of 'Emergency Broadcast' systems operating. They will beam short, informational and survival-type messages directly into a small receiver installed into your cerebral cortex.

    Of course there will be only a few hundred thousand people who will receive these broadcasts, as 99% of the population will be wiped out in the 'Great Conflagration of 12-21-2012, and most of them will be living in the sides of mountains scraping for food water and gasoline.

    At least according to the screenplay I am thinking of writing.

    The working title is 'Highway Warrior' with a lead character named 'Mad Mac'.

    Seriously, though… the major networks are aligning themselves with major cable networks os as to exert more control over our widening choices. When, not how or where will be the thing as Robert and Bill have pointed out.

    10 years seems like a good number, but remember, we were supposed to have flying cars and colonies on the moon by now.

  51. Mad Mac: Beyond Apocalypse I like it. Better hurry though, clock is ticking on your distribution window. ;)

  52. Mad Mac: Beyond Apocalypse I like it. Better hurry though, clock is ticking on your distribution window. ;)

  53. Mad Mac: Beyond Apocalypse I like it. Better hurry though, clock is ticking on your distribution window. ;)


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