Comments on: DVR Viewers LOVE Desperate Housewives!

By: Robert Seidman

Robert Seidman — Mon, 28 Apr 2008 22:18:35 +0000

Rob, I probably should put in some standard boilerplate anywher there are any comparisons to last year. I’m not sure the year over year increase of real DVR viewers is greater, but Nielsen’s panel went from ~9% to 21%. I’ve recently seen a report that the panel is now up to 24% DVR homes (and the same report claimed that at this time last year it was at 15%), but have not yet been able to confirm from Nielsen.

By: Robert Seidman

Robert Seidman — Mon, 28 Apr 2008 22:18:35 +0000

Rob, I probably should put in some standard boilerplate anywher there are any comparisons to last year. I'm not sure the year over year increase of real DVR viewers is greater, but Nielsen's panel went from ~9% to 21%. I've recently seen a report that the panel is now up to 24% DVR homes (and the same report claimed that at this time last year it was at 15%), but have not yet been able to confirm from Nielsen.

By: Jon V

Jon V — Mon, 28 Apr 2008 22:11:26 +0000

Rob – You inferred what I did indeed (half-jokingly) imply.

I watch Earl and I really love the writing on it (those guys will go anywhere).

I did/do think that they have a much larger portion of viewers that relate (first-hand) more to the ‘ambience’ of the show than do other shows.

By: Jon V

Jon V — Mon, 28 Apr 2008 22:11:26 +0000

Rob – You inferred what I did indeed (half-jokingly) imply.

I watch Earl and I really love the writing on it (those guys will go anywhere).

I did/do think that they have a much larger portion of viewers that relate (first-hand) more to the 'ambience' of the show than do other shows.

By: Rob R

Rob R — Mon, 28 Apr 2008 22:11:10 +0000

In your daily summaries of the ups and downs of a show vs. last year, it is really critical to know that a significantly greater number of TV viewers have DVRs in 2008 than in 2007 or especially 2006. You can jump to assumptions that an audience is abandoning a show when you just compare Same Day Live 2008 to Same Day Live 2007. Sometimes it just means that a loyal viewer who didnt have a DVR last year now has one. Or it means, such is the case with “Lost” I suspect, that a viewer is purposefully watching it on DVR so that they can watch it more closely and uninterrupted and repeatedly rewind to follow the plot. I know viewers who specifically choose to watch “Lost” this way this year.

By: Rob R

Rob R — Mon, 28 Apr 2008 22:11:10 +0000

By: Bill Gorman

Bill Gorman — Mon, 28 Apr 2008 21:37:23 +0000

dave, We do know that as of early April, the Office had the 2nd largest % of its season to date audience between 18-49 (for broadcast shows) with 66.8%.

By: Bill Gorman

Bill Gorman — Mon, 28 Apr 2008 21:37:23 +0000

dave, We do know that as of early April, the Office had the 2nd largest % of its season to date audience between 18-49 (for broadcast shows) with 66.8%.

By: Denise

Denise — Mon, 28 Apr 2008 21:24:52 +0000

I definately fall into the DVR Office for the watercooler effect. I actually got 3 people in my department watching it and am working on a 4th (she’s currently borrowing my DVD’s). We all like to talk about the show the next day at work. (And if it matters, we are all under 30, so we fit into that beloved demo.)

By: Denise

Denise — Mon, 28 Apr 2008 21:24:52 +0000

I definately fall into the DVR Office for the watercooler effect. I actually got 3 people in my department watching it and am working on a 4th (she's currently borrowing my DVD's). We all like to talk about the show the next day at work. (And if it matters, we are all under 30, so we fit into that beloved demo.)

By: dave

dave — Mon, 28 Apr 2008 21:24:35 +0000

I would wager the Office’s actual weekly viewers is close 20 million viewers. (just a guess, I have no way to know for sure)

By: dave

dave — Mon, 28 Apr 2008 21:24:35 +0000

I would wager the Office's actual weekly viewers is close 20 million viewers. (just a guess, I have no way to know for sure)

By: dave

dave — Mon, 28 Apr 2008 21:21:59 +0000

I’m absolutely convinced that the office is the most popular show among people in my demographic.(college male) College kids just don’t watch TV live very often. So the office’s numbers are especially impressive due to the enormous internet popularity of the show. (even larger internet popularity than gossip girl) It is always at or near the top of HULU’s most popular shows. (the only way I know to measure a shows popularity on the internet)

By: dave

dave — Mon, 28 Apr 2008 21:21:59 +0000

I'm absolutely convinced that the office is the most popular show among people in my demographic.(college male) College kids just don't watch TV live very often. So the office's numbers are especially impressive due to the enormous internet popularity of the show. (even larger internet popularity than gossip girl) It is always at or near the top of HULU's most popular shows. (the only way I know to measure a shows popularity on the internet)

By: Robert Seidman

Robert Seidman — Mon, 28 Apr 2008 20:14:44 +0000

The Office completely defies #4. Which is why I am so, so impressed with its numbers.

By: Robert Seidman

Robert Seidman — Mon, 28 Apr 2008 20:14:44 +0000

The Office completely defies #4. Which is why I am so, so impressed with its numbers.

By: Bill Gorman

Bill Gorman — Mon, 28 Apr 2008 20:09:34 +0000

I think a variety of factors drive DVR recording:

1. Age demo for a show.
2. Competitive schedule timeslot.
3. Night of the week.
4. And for the absolute DVR audience size, of course, total audience size.

Pretty much all DVR use can be explained by those factors.

By: Bill Gorman

Bill Gorman — Mon, 28 Apr 2008 20:09:34 +0000

I think a variety of factors drive DVR recording:

1. Age demo for a show.
2. Competitive schedule timeslot.
3. Night of the week.
4. And for the absolute DVR audience size, of course, total audience size.

Pretty much all DVR use can be explained by those factors.

By: Rob

Rob — Mon, 28 Apr 2008 19:48:27 +0000

Jon, what are you implying about Earl viewers? It’s a smart show that fits well in the NBC lineup. Just because the main characters live in trailers and a motel, doesn’t mean that it’s viewers have a similar lifestyle.

By: Rob

Rob — Mon, 28 Apr 2008 19:48:27 +0000

Jon, what are you implying about Earl viewers? It's a smart show that fits well in the NBC lineup. Just because the main characters live in trailers and a motel, doesn't mean that it's viewers have a similar lifestyle.

By: Jon V

Jon V — Mon, 28 Apr 2008 18:58:22 +0000

I’m trying to come up with some reason why nos. 14, 17, 18 and 19 have so many DVRers in relation to their live audiences.

They are vastly different shows (the only thing I can think of is that they are up against solid competition so people watch one and record the other).

Didn’t think there were that many Earl viewers that own DVRs.

By: Jon V

Jon V — Mon, 28 Apr 2008 18:58:22 +0000

I'm trying to come up with some reason why nos. 14, 17, 18 and 19 have so many DVRers in relation to their live audiences.

They are vastly different shows (the only thing I can think of is that they are up against solid competition so people watch one and record the other).

Didn't think there were that many Earl viewers that own DVRs.