Comments on: The Office Leads Broadcast Shows w/ 37.6% Time-Shifting Gain

By: Brett

Brett — Thu, 01 May 2008 14:20:12 +0000

Which is exactly why product placement is the new hot “to-do”. Eg: Coke on American Idol, Staples/Chili’s on The Office, etc. These advertisers are very interested in how many people are actually seeing their placement.

By: Brett

Brett — Thu, 01 May 2008 14:20:12 +0000

Which is exactly why product placement is the new hot “to-do”. Eg: Coke on American Idol, Staples/Chili's on The Office, etc. These advertisers are very interested in how many people are actually seeing their placement.

By: Bill Gorman

Bill Gorman — Mon, 28 Apr 2008 18:08:29 +0000

Andrea, that would certainly make logical sense if it was true, but we’ve never seen any data that would allow us to make that conclusion.

By: Bill Gorman

Bill Gorman — Mon, 28 Apr 2008 18:08:29 +0000

Andrea, that would certainly make logical sense if it was true, but we've never seen any data that would allow us to make that conclusion.

By: Andrea

Andrea — Mon, 28 Apr 2008 17:52:17 +0000

My understanding is that research is showing different viewing habits between Live+SD vs. Live+7.

Live+SD audiences tend to skip ads; Live+7 audiences just want to see the shows on their own time and don’t necessarily skip ads.

By: Andrea

Andrea — Mon, 28 Apr 2008 17:52:17 +0000

My understanding is that research is showing different viewing habits between Live+SD vs. Live+7.

Live+SD audiences tend to skip ads; Live+7 audiences just want to see the shows on their own time and don't necessarily skip ads.

By: Robert Seidman

Robert Seidman — Mon, 28 Apr 2008 17:41:56 +0000

Many advertisers agree with you, I’m sure. However, the networks sell the advertisers on a different measurement C+3 (commercial viewing plus 3 days of DVR usage). The networks have research that indicates that not all the commercials are fast forwarded through and that even when they are there is still retention. You’ll see lots of biometric research about that in the future, we have no doubt.

In some ways, we’re very inclined to agree with you, but both of us skip through commercials altogethe (skip button vs. fast forward), but apparently we’re in the minority on that score.

We’re glad they report the data though, we find it interesting

By: Robert Seidman

Robert Seidman — Mon, 28 Apr 2008 17:41:56 +0000

Many advertisers agree with you, I'm sure. However, the networks sell the advertisers on a different measurement C+3 (commercial viewing plus 3 days of DVR usage). The networks have research that indicates that not all the commercials are fast forwarded through and that even when they are there is still retention. You'll see lots of biometric research about that in the future, we have no doubt.

In some ways, we're very inclined to agree with you, but both of us skip through commercials altogethe (skip button vs. fast forward), but apparently we're in the minority on that score.

We're glad they report the data though, we find it interesting

By: Dan

Dan — Mon, 28 Apr 2008 17:36:16 +0000

I’m confused. I don’t own a DVR but it is my understanding you can fast froward tru the ads. Why would advertisers care about viewers that don’t watch their ads. Why does Nielson even bother measuring these viewers?

By: Dan

Dan — Mon, 28 Apr 2008 17:36:16 +0000

I'm confused. I don't own a DVR but it is my understanding you can fast froward tru the ads. Why would advertisers care about viewers that don't watch their ads. Why does Nielson even bother measuring these viewers?

By: Andrea

Andrea — Mon, 28 Apr 2008 17:15:28 +0000

NA still in the Top 10! Execs are you reading?

By: Andrea

Andrea — Mon, 28 Apr 2008 17:15:28 +0000

NA still in the Top 10! Execs are you reading?