Live + Same Day Cable News Daily Ratings for May 2, 2008
P2+ Total Day
FNC – 917,000 viewers
CNN – 511,000 viewers
MSNBC – 358,000 viewers
CNBC – 229,000 viewers
HLN – 272,000 viewers
P2+ Prime Time
FNC – 1,571,000 viewers
CNN – 863,000 viewers
MSNBC- 637,000 viewers
CNBC – 183,000 viewers
HLN – 421,000 viewers
25-54 Total Day
FNC – 242,000 viewers
CNN –150,000 viewers
MSNBC – 138,000 viewers
CNBC – 62,000 viewers
HLN- 112,000 viewers
25-54 Prime Time
FNC – 305,000 viewers
CNN – 218,000 viewers
MSNBC – 204,000 viewers
CNBC – 54,000 viewers
HLN – 161,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 1,046,000 viewers (386,000)
American Morning- 415,000 viewers (151,000)
Morning Joe – 263,000 viewers (102,000)
Morning Express w/ Meade- 271,000 viewers (112,000)
6PM – P2+ (25-54)
Special Report with Brit Hume – 1,178,000 viewers (298,000)
Situation Room- 667,000 viewers (183,000)
Race to the White House- 514,000 viewers (188,000)
Mad Money – 160,000 viewers (a scratch with 42,000)
Prime News- 247,000 viewers (96,000)
7PM – P2+ (25-54)
Fox Report w/ Shepard Smith – 1,176,000 viewers (256,000)
Lou Dobbs – 739,000 viewers (165,000)
Hardball – 576,000 viewers (226,000)
Kudlow & Company- 173,000 viewers (54,000)
Glenn Beck – 489,000 viewers (214,000)
8PM – P2+ (25-54)
The O’Reilly Factor- 2,064,000 viewers (376,000)
CNN Election Center– 551,000 viewers (153,000)
Countdown w/Olbermann – 910,000 viewers (313,000)
Fast Money- a scratch with 76,000 viewers (a scratch with 26,000) **Ran from 8-8:30PM ET
High Net Worth- a scratch with 53,000 viewers (a scratch with 11,000) **Ran from 8:30-9PM ET
Nancy Grace – 467,000 viewers (145,000)
9 PM – P2+ (25-54)
Hannity & Colmes – 1,472,000 viewers (270,000)
Larry King – 1,044,000 viewers (231,000)
MSNBC Reports – 527,000 viewers (163,000)
Deal or No Deal- 324,000 viewers (72,000)
Glenn Beck- 446,000 viewers (201,000)
10 PM P2+ (25-54)
On the Record – 1,177,000 viewers (268,000)
Anderson Cooper– 993,000 viewers (268,000)
Countdown w/Olbermann – 474,000 viewers (137,000)
Donny Deutsch- 160,000 viewers (72,000)
Nancy Grace – 358,000 viewers (138,000)
11 PM P2+ (25-54)
The O’Reilly Factor (repeat) – 1,188,000 viewers (321,000)
Anderson Cooper – 570,000 viewers (185,000)
MSNBC Investigates- 544,000 viewers (294,000)
Mad Money- a scratch with 85,000 viewers (a scratch with 26,000) **Ran from 11-11:30PM ET
High Net Worth- a scratch with 70,000 viewers (a scratch with 23,000) **Ran from 11:30-Midnight Showbiz Tonight– 372,000 viewers (172,000)
Numbers in parentheses are viewing adults 25-54.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.
Daniel, We have no Fox Business numbers as yet, and none have been generally reported in public to my knowledge. Once they are generally available, I am confident we will get them.
Good point on the CNBC numbers as well. Although we have no data, anecdotally CNBC looks to have a very good income demo for its viewers.
http://money.cnn.com/2008/03/31/news/companies/... says:
“The network has a lock on the wealthiest audience in television. The typical CNBC viewer has a net worth of $2.7 million, with an average income of $156,000, according to Monroe Mendelsohn Research. Measuring only viewers watching from home, Nielsen puts the CNBC viewer's income at $73,000, compared with an average cable viewer's income of $48,000.”
Yowza