Live + Same Day Cable News Daily Ratings for May 2, 2008
P2+ Total Day
FNC – 917,000 viewers
CNN – 511,000 viewers
MSNBC – 358,000 viewers
CNBC – 229,000 viewers
HLN – 272,000 viewers
P2+ Prime Time
FNC – 1,571,000 viewers
CNN – 863,000 viewers
MSNBC- 637,000 viewers
CNBC – 183,000 viewers
HLN – 421,000 viewers
25-54 Total Day
FNC – 242,000 viewers
CNN –150,000 viewers
MSNBC – 138,000 viewers
CNBC – 62,000 viewers
HLN- 112,000 viewers
25-54 Prime Time
FNC – 305,000 viewers
CNN – 218,000 viewers
MSNBC – 204,000 viewers
CNBC – 54,000 viewers
HLN – 161,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 1,046,000 viewers (386,000)
American Morning- 415,000 viewers (151,000)
Morning Joe – 263,000 viewers (102,000)
Morning Express w/ Meade- 271,000 viewers (112,000)
6PM – P2+ (25-54)
Special Report with Brit Hume – 1,178,000 viewers (298,000)
Situation Room- 667,000 viewers (183,000)
Race to the White House- 514,000 viewers (188,000)
Mad Money – 160,000 viewers (a scratch with 42,000)
Prime News- 247,000 viewers (96,000)
7PM – P2+ (25-54)
Fox Report w/ Shepard Smith – 1,176,000 viewers (256,000)
Lou Dobbs – 739,000 viewers (165,000)
Hardball – 576,000 viewers (226,000)
Kudlow & Company- 173,000 viewers (54,000)
Glenn Beck – 489,000 viewers (214,000)
8PM – P2+ (25-54)
The O’Reilly Factor- 2,064,000 viewers (376,000)
CNN Election Center– 551,000 viewers (153,000)
Countdown w/Olbermann – 910,000 viewers (313,000)
Fast Money- a scratch with 76,000 viewers (a scratch with 26,000) **Ran from 8-8:30PM ET
High Net Worth- a scratch with 53,000 viewers (a scratch with 11,000) **Ran from 8:30-9PM ET
Nancy Grace – 467,000 viewers (145,000)
9 PM – P2+ (25-54)
Hannity & Colmes – 1,472,000 viewers (270,000)
Larry King – 1,044,000 viewers (231,000)
MSNBC Reports – 527,000 viewers (163,000)
Deal or No Deal- 324,000 viewers (72,000)
Glenn Beck- 446,000 viewers (201,000)
10 PM P2+ (25-54)
On the Record – 1,177,000 viewers (268,000)
Anderson Cooper– 993,000 viewers (268,000)
Countdown w/Olbermann – 474,000 viewers (137,000)
Donny Deutsch- 160,000 viewers (72,000)
Nancy Grace – 358,000 viewers (138,000)
11 PM P2+ (25-54)
The O’Reilly Factor (repeat) – 1,188,000 viewers (321,000)
Anderson Cooper – 570,000 viewers (185,000)
MSNBC Investigates- 544,000 viewers (294,000)
Mad Money- a scratch with 85,000 viewers (a scratch with 26,000) **Ran from 11-11:30PM ET
High Net Worth- a scratch with 70,000 viewers (a scratch with 23,000) **Ran from 11:30-Midnight Showbiz Tonight– 372,000 viewers (172,000)
Numbers in parentheses are viewing adults 25-54.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.
May 5th, 2008 at 8:26 pm
Daniel, We have no Fox Business numbers as yet, and none have been generally reported in public to my knowledge. Once they are generally available, I am confident we will get them.
Good point on the CNBC numbers as well. Although we have no data, anecdotally CNBC looks to have a very good income demo for its viewers.
May 6th, 2008 at 12:42 am
http://money.cnn.com/2008/03/31/news/companies/... says:
“The network has a lock on the wealthiest audience in television. The typical CNBC viewer has a net worth of $2.7 million, with an average income of $156,000, according to Monroe Mendelsohn Research. Measuring only viewers watching from home, Nielsen puts the CNBC viewer's income at $73,000, compared with an average cable viewer's income of $48,000.”
Yowza