For the week of April 14-20, NBC’s The Office again lead all broadcast shows in audience % gain by time-shifting (DVR viewing). Its audience increased by 31.5% over the 8.275 million that watched it Live giving it a Live+7 audience of 10.878 million.
CW’s America’s Top Model, #13 last week, was second with an increase of 29.7%. Rounding out the top 10 were Smallville, Beauty and the Geek, Bones, One Tree Hill, Survivor:Micronesia, New Amsterdam and Sunday and Wednesday’s episodes of Big Brother.
Unlike last week, when the entire NBC Thursday night line up was in the top 20, ER (#24, 16.5%) and 30 Rock (#28, 15.1%) missed the list this week. 30 Rock’s DVR viewing increase was more than cut in half from its level of 37.1%.
CBS had 6 of the top 20 time-shifted shows on a % basis to lead all networks.
Top 20 Most % Time-shifted Broadcast TV Shows:
|
Rank |
Programs |
Network |
Persons Live+7 (000s) |
Persons Live (000s) |
Time-shifted Audience (000s) |
% increase from Live to Live+7 |
|
1 |
OFFICE |
NBC |
10,878 | 8,275 | 2,603 | 31.5% |
|
2 |
AMERICA’S TOP MODEL |
CW |
4,345 | 3,351 | 994 | 29.7% |
|
3 |
SMALLVILLE |
CW |
4,186 | 3,247 | 939 | 28.9% |
|
4 |
BIG BROTHER 9-SUN |
CBS |
6,649 | 5,310 | 1,339 | 25.2% |
|
5 |
BIG BROTHER 9-WED |
CBS |
6,415 | 5,144 | 1,271 | 24.7% |
|
6 |
BEAUTY AND THE GEEK |
CW |
1,763 | 1,425 | 338 | 23.7% |
|
7 |
BONES-MON 8P |
FOX |
9,678 | 7,839 | 1,839 | 23.5% |
|
8 |
ONE TREE HILL |
CW |
3,196 | 2,596 | 600 | 23.1% |
|
9 |
SURVIVOR: MICRONESIA |
CBS |
12,861 | 10,451 | 2,410 | 23.1% |
|
10 |
NEW AMSTERDAM |
FOX |
7,405 | 6,040 | 1,365 | 22.6% |
|
11 |
BIG BROTHER 9-TUE |
CBS |
6,537 | 5,343 | 1,194 | 22.3% |
|
12 |
ELI STONE |
ABC |
6,939 | 5,796 | 1,143 | 19.7% |
|
13 |
DESPERATE HOUSEWIVES |
ABC |
17,064 | 14,264 | 2,800 | 19.6% |
|
14 |
HOW I MET YOUR MOTHER |
CBS |
8,741 | 7,310 | 1,431 | 19.6% |
|
15 |
MEDIUM |
NBC |
10,987 | 9,191 | 1,796 | 19.5% |
|
16 |
CRIMINAL MINDS |
CBS |
14,575 | 12,206 | 2,369 | 19.4% |
|
17 |
AMERICAN IDOL-TUE |
FOX |
24,925 | 20,908 | 4,017 | 19.2% |
|
18 |
MY NAME IS EARL |
NBC |
7,411 | 6,219 | 1,192 | 19.2% |
|
19 |
BOSTON LEGAL |
ABC |
10,004 | 8,400 | 1,604 | 19.1% |
|
20 |
SCRUBS |
NBC |
7,835 | 6,623 | 1,212 | 18.3% |
“Bubble shows” Eli Stone (ABC) and New Amsterdam (Fox) again are in the top % time-shifted list. With ABC and Fox’s upfront presentations coming soon, they will not be on the bubble much longer. ABC just annouced that Men In Trees has been cancelled.
The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.
I'd love for you guys to break down America's Top Model. I don't understand its ratings: up, down and all over the place, it seems to me.
I think America's Top Model ratings have been pretty consistent if slightly increasing this year. It's CW's #2 show with a season to date average Live+SD viewership of 3.66 million viewers, so the numbers above seem to fit that average. You'd expect Live+SD viewership to be about halfway between Live and Live+7 viewership for the average show.