The Office Again Tops Broadcast Shows w/ 31.5% Time-Shifting Gain

May 5th, 2008 by Bill Gorman

For the week of April 14-20, NBC’s The Office again lead all broadcast shows in audience % gain by time-shifting (DVR viewing). Its audience increased by 31.5% over the 8.275 million that watched it Live giving it a Live+7 audience of 10.878 million.

CW’s America’s Top Model, #13 last week, was second with an increase of 29.7%. Rounding out the top 10 were Smallville, Beauty and the Geek, Bones, One Tree Hill, Survivor:Micronesia, New Amsterdam and Sunday and Wednesday’s episodes of Big Brother.

Unlike last week, when the entire NBC Thursday night line up was in the top 20, ER (#24, 16.5%) and 30 Rock (#28, 15.1%) missed the list this week. 30 Rock’s DVR viewing increase was more than cut in half from its level of 37.1%.

CBS had 6 of the top 20 time-shifted shows on a % basis to lead all networks.

Top 20 Most % Time-shifted Broadcast TV Shows:

Rank	Programs	Network	Persons Live+7 (000s)	Persons Live (000s)	Time-shifted Audience (000s)	% increase from Live to Live+7
1	OFFICE	NBC	10,878	8,275	2,603	31.5%
2	AMERICA’S TOP MODEL	CW	4,345	3,351	994	29.7%
3	SMALLVILLE	CW	4,186	3,247	939	28.9%
4	BIG BROTHER 9-SUN	CBS	6,649	5,310	1,339	25.2%
5	BIG BROTHER 9-WED	CBS	6,415	5,144	1,271	24.7%
6	BEAUTY AND THE GEEK	CW	1,763	1,425	338	23.7%
7	BONES-MON 8P	FOX	9,678	7,839	1,839	23.5%
8	ONE TREE HILL	CW	3,196	2,596	600	23.1%
9	SURVIVOR: MICRONESIA	CBS	12,861	10,451	2,410	23.1%
10	NEW AMSTERDAM	FOX	7,405	6,040	1,365	22.6%
11	BIG BROTHER 9-TUE	CBS	6,537	5,343	1,194	22.3%
12	ELI STONE	ABC	6,939	5,796	1,143	19.7%
13	DESPERATE HOUSEWIVES	ABC	17,064	14,264	2,800	19.6%
14	HOW I MET YOUR MOTHER	CBS	8,741	7,310	1,431	19.6%
15	MEDIUM	NBC	10,987	9,191	1,796	19.5%
16	CRIMINAL MINDS	CBS	14,575	12,206	2,369	19.4%
17	AMERICAN IDOL-TUE	FOX	24,925	20,908	4,017	19.2%
18	MY NAME IS EARL	NBC	7,411	6,219	1,192	19.2%
19	BOSTON LEGAL	ABC	10,004	8,400	1,604	19.1%
20	SCRUBS	NBC	7,835	6,623	1,212	18.3%

“Bubble shows” Eli Stone (ABC) and New Amsterdam (Fox) again are in the top % time-shifted list. With ABC and Fox’s upfront presentations coming soon, they will not be on the bubble much longer. ABC just annouced that Men In Trees has been cancelled.

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

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