The Hills Again Leads Cable TV Time-Shifting

May 5th, 2008 by Bill Gorman

The Hills Has a 29.3% Increase and 1,012,000 DVR Viewers

For the week of April 14-20, 2008, MTVs The Hills was again the top cable time-shifted show with an increase of 29.3% over its Live audience in its Live+7 viewing audience and an absolute time-shifted audience size of 1,012,000. Discovery Channel’s Deadliest Catch at number 2 was a newcomer to the top echelon of cable time-shifting with an 18.1% gain and a time-shifted audience size of 595,000.

Top 20 Most Time-shifted (DVR viewed) Cable Shows:

Rank	Programs	Network	Persons Live+7 (000s)	Persons Live (000s)	Time-shifted Audience (000s)	% increase from Live to Live+7
1	THE HILLS	MTV	4,463	3,451	1,012	29.3%
2	DEADLIEST CATCH	DISC	3,890	3,295	595	18.1%
3	WWE RAW	USA	4,571	4,223	348	8.2%
4	WWE RAW	USA	4,884	4,595	289	6.3%
5	NCIS	USA	4,174	3,899	275	7.1%
6	NCIS	USA	3,684	3,462	222	6.4%
7	NCIS	USA	3,346	3,133	213	6.8%
8	NCIS	USA	3,485	3,272	213	6.5%
9	NCIS	USA	3,956	3,749	207	5.5%
10	SPY KIDS	DSNY	3,621	3,415	206	6.0%
11	HOUSE	USA	3,220	3,028	192	6.3%
12	ROCK OF LOVE 2	VH1	4,076	3,898	178	4.6%
13	NCIS	USA	2,977	2,813	164	5.8%
14	SPONGEBOB	NICK	3,681	3,529	152	4.3%
15	SPONGEBOB	NICK	3,027	2,919	108	3.7%
16	SPONGEBOB	NICK	3,386	3,278	108	3.3%
17	SPONGEBOB	NICK	3,230	3,143	87	2.8%
18	SPONGEBOB	NICK	3,285	3,199	86	2.7%
19	SPONGEBOB	NICK	3,305	3,235	70	2.2%
20	SPONGEBOB	NICK	3,747	3,680	67	1.8%

Filling out the top 10 was two episodes of WWE Raw, five episodes of a USA NCIS marathon and an episode of Disney’s Spy Kids.

Just as the tide moves in and out, Spongebob absorbed 7 of the second 10 spots along with another NCIS, House and VH1’s Rock of Love 2.Our time-shifting chart ranks which of the Top 40 cable shows had the largest increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs). We include both the absolute size of the time-shifted audience (and sort the chart by that metric), and the % increase over the Live viewing.

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