Live + Same Day Cable News Daily Ratings for May 6, 2008
P2+ Total Day
FNC – 1,113,000 viewers
CNN – 1,016,000 viewers
MSNBC – 651,000 viewers
CNBC – 242,000 viewers
HLN – 262,000 viewers
P2+ Prime Time
FNC – 2,144,000 viewers
CNN – 2,659,000 viewers
MSNBC- 1,676,000 viewers
CNBC – 231,000 viewers
HLN – 374,000 viewers
25-54 Total Day
FNC – 306,000 viewers
CNN –402,000 viewers
MSNBC – 256,000 viewers
CNBC – 80,000 viewers
HLN- 102,000 viewers
25-54 Prime Time
FNC – 583,000 viewers
CNN – 1,037,000 viewers
MSNBC – 678,000 viewers
CNBC – 86,000 viewers
HLN – 133,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 992,000 viewers (258,000)
American Morning- 334,000 viewers (113,000)
Morning Joe – 384,000 viewers (94,000)
Morning Express w/ Meade- 242,000 viewers (102,000)
6PM – P2+ (25-54)
Special Report with Brit Hume – 1,784,000 viewers (470,000)
Situation Room- 1,195,000 viewers (395,000)
MSNBC Special Coverage- 769,000 viewers (297,000)
Mad Money – 238,000 viewers (108,000)
Prime News- 169,000 viewers (55,000)
7PM – P2+ (25-54)
America’s Election HQ – 2,001,000 viewers (603,000)
CNN Election Center – 1,701,000 viewers (647,000)
MSNBC Special Coverage – 1,085,000 viewers (481,000)
Kudlow & Company- 201,000 viewers (85,000)
Glenn Beck – 351,000 viewers (124,000)
8PM – P2+ (25-54)
America’s Election HQ – 2,119,000 viewers (553,000)
CNN Election Center– 2,050,000 viewers (776,000)
MSNBC Special Coverage – 1,340,000 viewers (531,000)
Fast Money- a scratch with 98,000 viewers (a scratch with 25,000)
Nancy Grace – 358,000 viewers (123,000)
9 PM – P2+ (25-54)
America’s Election HQ – 2,135,000 viewers (592,000)
CNN Election Center – 2,819,000 viewers (1,146,000)
MSNBC Special Coverage – 1,770,000 viewers (717,000)
Deal or No Deal – 509,000 viewers (187,000)
Glenn Beck- 297,000 viewers (112,000)
10 PM P2+ (25-54)
America’s Election HQ – 2,178,000 viewers (605,000)
CNN Election Center – 3,108,000 viewers (1,188,000)
MSNBC Special Coverage – 1,918,000 viewers (785,000)
Donny Deutsch- a scratch with 86,000 viewers (a scratch with 46,000)
Nancy Grace – 480,000 viewers (170,000)
11 PM P2+ (25-54)
America’s Election HQ – 1,473,000 viewers (420,000)
CNN Election Center – 2,392,000 viewers (1,065,000)
MSNBC Special Coverage – 1,533,000 viewers (691,000)
Mad Money- a scratch with 97,000 viewers (55,000)
Showbiz Tonight– 512,000 viewers (193,000)
Numbers in parentheses are viewing adults 25-54.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.
Indeed. And sadly for CNN, they vanish like smoke in the wind after the big events.
WOW…CNBC numbers AND morning show numbers? Please do this more often!!
I don't understand a couple of things..
1. What does P2 + (25-54) mean and
2. Fox beats MSNBC in every hour except for 11 pm…but is behind them in the Prime Time overall. How can that be?
Nielsen only measures people aged two and above. P2+ just is Nielsen shorthand for “Persons 2+ viewing” (total viewers).
25-54 represents the 25-54 year old age demographic which is the primary basis for selling cable news advertising. FNC wasn't behind MSNBC in overall primetime, either in P2 or 25-54. I think you must've read the numbers wrong.
I'm copying it..looks like Fox is behind MSNBC by these numbers
25-54 Prime Time
FNC – 583,000 viewers
CNN – 1,037,000 viewers
MSNBC – 678,000 viewers
CNBC – 86,000 viewers
HLN – 133,000 viewers
Ah, sorry you're right. MSNBC did come ahead of FNC in the 25-54, but they were ahead of FOX in the 25-54 demo two out of 3 hours so it's not a real surprise. (Primetime was 8p-11p), MSNBC only trailed FOX in the demo from 8p-9p that night.
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Seems like I'm going to be illrelevent in 3 years since the main advertisers go for 25-54…how sa..