Comments on: Cable News Ratings for Tuesday, May 6

By: Joe

Joe — Thu, 08 May 2008 23:48:15 +0000

Seems like I'm going to be illrelevent in 3 years since the main advertisers go for 25-54…how sa..

By: Robert Seidman

Robert Seidman — Thu, 08 May 2008 23:30:03 +0000

Ah, sorry you're right. MSNBC did come ahead of FNC in the 25-54, but they were ahead of FOX in the 25-54 demo two out of 3 hours so it's not a real surprise. (Primetime was 8p-11p), MSNBC only trailed FOX in the demo from 8p-9p that night.

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By: Joe

Joe — Thu, 08 May 2008 23:23:04 +0000

I'm copying it..looks like Fox is behind MSNBC by these numbers
25-54 Prime Time
FNC – 583,000 viewers
CNN – 1,037,000 viewers
MSNBC – 678,000 viewers
CNBC – 86,000 viewers
HLN – 133,000 viewers

By: Robert Seidman

Robert Seidman — Thu, 08 May 2008 23:08:03 +0000

Nielsen only measures people aged two and above. P2+ just is Nielsen shorthand for “Persons 2+ viewing” (total viewers).

25-54 represents the 25-54 year old age demographic which is the primary basis for selling cable news advertising. FNC wasn't behind MSNBC in overall primetime, either in P2 or 25-54. I think you must've read the numbers wrong.

By: Joe

Joe — Thu, 08 May 2008 23:01:04 +0000

I don't understand a couple of things..
1. What does P2 + (25-54) mean and

2. Fox beats MSNBC in every hour except for 11 pm…but is behind them in the Prime Time overall. How can that be?

By: THE_Anonymous

THE_Anonymous — Thu, 08 May 2008 22:21:45 +0000

WOW…CNBC numbers AND morning show numbers? Please do this more often!!

By: Bill Gorman

Bill Gorman — Thu, 08 May 2008 02:21:14 +0000

Indeed. And sadly for CNN, they vanish like smoke in the wind after the big events.