Comments on: DVR Viewership Up 64% In Broadcast Primetime

By: What Do The World’s Most Influential Companies Have In Common? « Participatory Marketing

Thu, 22 Jan 2009 18:26:10 +0000

[...] DVRs used in 20% (up from 9%) of all households and make up 7.5% of all prime time viewers. [...]

By: Robert Seidman

Robert Seidman — Fri, 09 May 2008 17:31:02 +0000

Oh yeah Regulus, THAT'S what is driving DVR growth…

I wish Disqus had a “whack job” filter. Of course, I wouldn't get to comment as much if that was the case, but still.

By: Robert Seidman

Robert Seidman — Fri, 09 May 2008 17:31:02 +0000

Oh yeah Regulus, THAT'S what is driving DVR growth…

I wish Disqus had a “whack job” filter. Of course, I wouldn't get to comment as much if that was the case, but still.

By: Regulus

Regulus — Fri, 09 May 2008 17:26:52 +0000

People are now using DVRs to PROTECT THEIR CHILDREN from the Quasi-Pornographic Prescription Drug Ads that Pharmacutical Companies are putting out. These ads, for products dealing with Sex and “Bodily Functions” are aired frequently AT TIMES WHEN CHILDREN ARE WATCHING! I've seen them aired on Weekend Afternoon Sports Events such as NASCAR, PGA Golf and the Kentucky Derby, as well as during JEOPARDY! and WHEEL OF FORTUNE on weeknights. (Last year I even saw a VIAGARA Ad air during a Childrens Program!) The Pharmacutical Companies do not care who is watching these ads, and I do not blame Parents who have resorted to DVRs to shield their Kids from this filth.

By: Regulus

Regulus — Fri, 09 May 2008 17:26:52 +0000

By: dave

dave — Thu, 08 May 2008 21:51:37 +0000

DVR is not as important as live viewers. One of these days advertisers will look solely at who's watching commercials, than avg viewers totals. Networks need to start creating incentives to get folks to watch their shows live. American Idol has an advantage because it is live, and so do sports.

My idea for networks is live blogs with the cast immediately after the live viewing. Show with rabid fan bases would eat it up. I think moonlight, gossip girl, lost, office would all see their live ratings improve a little. It may not be a lot but this is how networks need to be thinking.

By: dave

dave — Thu, 08 May 2008 21:51:37 +0000

By: Rob R

Rob R — Thu, 08 May 2008 21:30:35 +0000

Thank you so much for publicizing this. When I read how viewers are not returning to their favorite network shows, and network executives are puzzled, and series are recording season lows and series lows, Iand certain “haters” are gleefully reporting that “Desperate Housewives” isn't popular any more (just as an example), I want to scream at the authors of those articles to make sure they are comparing apples to apples. You really should be comparing Live + 7 ratings for Spring 2008 to Live + 7 ratings for Spring 2007 to really determine whether, and by how much, a show's total audience has declined.