Comments on: NBC’s Jeff Zucker Speaks http://tvbythenumbers.com/2008/05/09/nbcs-jeff-zucker-speaks/3707 Nielsen TV Show Ratings, Data and More Sat, 21 Nov 2009 16:23:07 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: moraliste http://tvbythenumbers.com/2008/05/09/nbcs-jeff-zucker-speaks/3707#comment-15058 moraliste Sun, 11 May 2008 16:44:48 +0000 http://tvbythenumbers.com/2008/05/09/nbcs-jeff-zucker-speaks/3707#comment-15058 Nobody's going to like these comments much, so I won't spell most of them out. I don't buy that the Womens' Entertainment spiel can get NBC out of what is for all practical purposes last. I heard for a month that Tina Fey was the next Jude Apetow who is the next what? Neil Simon? The idiot kickboxing movie has grossed as much as both Baby Mama and Sarah Marshall. Look at how Ironman, which every elitist mag from the New Yorker to Web sites in NYC and LA trashed, flattened all the so-called romantic comedies, which is as predictable each year as April rain. I also don't buy that the NBC President doesn't care who comes in first or fourth. Advertising with TV nets is about brand loyalty to whatever extent it isn't gobbled up by cable. Nobody associates Lifetime or Bravo with NBC, which is all about must-see-TV sitcoms and has been since the 1980's. This guy is not showing any of his cards, and that's because I don't think he has any. Look at 30 Rock - perpetual syncophants at USA Today are singing its funeral dirge. Nobody's going to like these comments much, so I won't spell most of them out. I don't buy that the Womens' Entertainment spiel can get NBC out of what is for all practical purposes last. I heard for a month that Tina Fey was the next Jude Apetow who is the next what? Neil Simon? The idiot kickboxing movie has grossed as much as both Baby Mama and Sarah Marshall. Look at how Ironman, which every elitist mag from the New Yorker to Web sites in NYC and LA trashed, flattened all the so-called romantic comedies, which is as predictable each year as April rain. I also don't buy that the NBC President doesn't care who comes in first or fourth. Advertising with TV nets is about brand loyalty to whatever extent it isn't gobbled up by cable. Nobody associates Lifetime or Bravo with NBC, which is all about must-see-TV sitcoms and has been since the 1980's. This guy is not showing any of his cards, and that's because I don't think he has any. Look at 30 Rock – perpetual syncophants at USA Today are singing its funeral dirge.

]]> By: Doug http://tvbythenumbers.com/2008/05/09/nbcs-jeff-zucker-speaks/3707#comment-15057 Doug Sun, 11 May 2008 02:50:46 +0000 http://tvbythenumbers.com/2008/05/09/nbcs-jeff-zucker-speaks/3707#comment-15057 You have to wonder when GE is going to put its foot down and start to roll some heads. NBC must be losing big bucks, and it shows no sign of turning around. Marquee programs are great, but they only get you so far when you have no ratings standout on your schedule. NBC also over-relied on DoND which, like all game shows, has come to the point where it's flaming out. NBC is very like going to have another season where SVU is the top rated series, and coming from a series entering its 10th season, that's not a good sign. <br><br>NBC's only bright light over the past two seasons was Heroes, but where is that? Since it disappeared in November, nobody even talks about it anymore. That's one show that NBC really needed to get back on the schedule this spring, even for a 6 episode arc just to keep in in the viewing public's vernacular. As it stands when it left the air, there was enough viewer disatisfasction that it's very likely to take a deep plunge this fall. You have to wonder when GE is going to put its foot down and start to roll some heads. NBC must be losing big bucks, and it shows no sign of turning around. Marquee programs are great, but they only get you so far when you have no ratings standout on your schedule. NBC also over-relied on DoND which, like all game shows, has come to the point where it's flaming out. NBC is very like going to have another season where SVU is the top rated series, and coming from a series entering its 10th season, that's not a good sign.

NBC's only bright light over the past two seasons was Heroes, but where is that? Since it disappeared in November, nobody even talks about it anymore. That's one show that NBC really needed to get back on the schedule this spring, even for a 6 episode arc just to keep in in the viewing public's vernacular. As it stands when it left the air, there was enough viewer disatisfasction that it's very likely to take a deep plunge this fall.

]]> By: dan http://tvbythenumbers.com/2008/05/09/nbcs-jeff-zucker-speaks/3707#comment-15056 dan Sat, 10 May 2008 03:06:05 +0000 http://tvbythenumbers.com/2008/05/09/nbcs-jeff-zucker-speaks/3707#comment-15056 This confirmed some of suspicions of mine.<br><br>NBC doesn't care to be competitive in its entertainment division. This seems to be why so many clip shows and deal or no deals populate its schedule. Having so little marquee programing at the moment can't be good for the brand and seems like it would be tougher to sell ads.<br><br>Green week really does have nothing to do with the environment. It's just a shallow marketing gimmick.<br><br>They have the Olympics to help launch their fall schedule and it doesn't even look like they're not even going to try for a mega hit. This confirmed some of suspicions of mine.

NBC doesn't care to be competitive in its entertainment division. This seems to be why so many clip shows and deal or no deals populate its schedule. Having so little marquee programing at the moment can't be good for the brand and seems like it would be tougher to sell ads.

Green week really does have nothing to do with the environment. It's just a shallow marketing gimmick.

They have the Olympics to help launch their fall schedule and it doesn't even look like they're not even going to try for a mega hit.

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