Comments on: Nielsen Ratings May 10, 2008: More Love NASCAR Than Lebron

By: dave

dave — Mon, 12 May 2008 02:51:13 +0000

Lebron has never been the draw the NBA claims him to be. maybe because he plays in Cleavland. I don't get why nike bothers to pay these basketball players so much money to sell shoes when everybody knows almost every basketball shoe nike sells is still thanks to Michael Jordan and the Air Jordan brand.

Biggest stars in the NBA are kobe and shaq.

By: Daniel C.

Daniel C. — Mon, 12 May 2008 01:35:56 +0000

I'm not disagreeing with you, but I want to add that Boston may have tuned out in droves to watch the Red Sox win when the Celtics were being blown out. That would hurt a big average in Boston.

By: Robert Seidman

Robert Seidman — Sun, 11 May 2008 23:19:03 +0000

I'm sure you're right that the NBA is a more valuable asset, but still think it isn't great news for the NBA when a fairly meaningless NASCAR event (as opposed to say, the Daytona 500) outdraws an NBA PLAYOFF game featuring Lebron James and KG.

By: dan

dan — Sun, 11 May 2008 23:10:44 +0000

NBA is still probably a more valuable asset than NASCAR. NASCAR has a connotation to draw lower income viewers and advertisers do pay notice. WWE has the same problem.