Live + Same Day Cable News Daily Ratings for May 14, 2008
P2+ Total Day
FNC – 964,000 viewers
CNN – 558,000 viewers
MSNBC – 404,000 viewers
CNBC – 216,000 viewers
HLN – 258,000 viewers
P2+ Prime Time
FNC – 1,773,000 viewers
CNN – 892,000 viewers
MSNBC- 782,000 viewers
CNBC – a scratch with 120,000 viewers
HLN – 426,000 viewers
25-54 Total Day
FNC – 232,000 viewers
CNN –178,000 viewers
MSNBC – 163,000 viewers
CNBC – 60,000 viewers
HLN- 106,000 viewers
25-54 Prime Time
FNC – 386,000 viewers
CNN – 319,000 viewers
MSNBC – 307,000 viewers
CNBC – a scratch with 46,000 viewers
HLN – 165,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 1,045,000 viewers (263,000)
American Morning- 439,000 viewers (156,000)
Morning Joe – 303,000 viewers (109,000)
Morning Express w/ Meade- 260,000 viewers (105,000)
6PM – P2+ (25-54)
Special Report with Brit Hume – 1,346,000 viewers (275,000)
Situation Room- 949,000 viewers (297,000)
Race to the White House- 656,000 viewers (265,000) **Ran from 6-6:38PM ET
MSNBC Special Report- 906,000 viewers (365,000) **Ran from 6:38-7:06PM ET
Mad Money – 217,000 viewers (68,000)
Prime News- a scratch with 113,000 viewers (65,000)
7PM – P2+ (25-54)
Fox Report w/ Shepard Smith – 1,323,000 viewers (333,000)
Lou Dobbs – 1,164,000 viewers (385,000)
Hardball – 943,000 viewers (358,000) **Ran from 7:06-8PM ET
Kudlow & Company- 190,000 viewers (74,000)
Glenn Beck – 347,000 viewers (159,000)
8PM – P2+ (25-54)
The O’Reilly Factor- 2,636,000 viewers (507,000)
CNN Election Center– 846,000 viewers (279,000)
Countdown w/ Olbermann – 1,299,000 viewers (507,000)
Fast Money- a scratch with 120,000 viewers (66,000)
Nancy Grace – 490,000 viewers (193,000)
9 PM – P2+ (25-54)
Hannity & Colmes – 1,491,000 viewers (332,000)
Larry King Live – 890,000 viewers (297,000)
Verdict w/ Dan Abrams – 606,000 viewers (259,000)
American Greed – 143,000 viewers (a scratch with 39,000)
Glenn Beck- 344,000 viewers (150,000)
10 PM P2+ (25-54)
On the Record – 1,192,000 viewers (321,000)
Anderson Cooper– 940,000 viewers (380,000)
Countdown w/ Olbermann – 439,000 viewers (155,000)
Donny Deutsch- a scratch with 97,000 viewers (a scratch with 32,000)
Nancy Grace – 474,000 viewers (168,000)
11 PM P2+ (25-54)
The O’Reilly Factor (repeat) – 1,127,000 viewers (330,000)
Anderson Cooper – 605,000 viewers (206,000)
MSNBC Special- 383,000 viewers (211,000)
Mad Money- a scratch with 119,000 viewers (57,000)
Showbiz Tonight– 383,000 viewers (143,000)
P2+ = Persons over the age of 2 viewing
(25-54) = Adults 25-54 viewing
Prime Time = 8-11pm
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.
BOR and KO tied in the demo….wow.
Good one, Sammy!! You really told him!!
I don't really understand the “demo” thing. There are so many more viewers outside the “demo” thing and its not close. The “demo” thing was a tie between O Rielly and Oberman. Outside the “demo” thing its O Rielly 3-1….and both numbers are alot higher then the “demo” thing.
Can someone help me with this and tell me why the “demo” thing is so important when outside the “demo” thing has more views…
Joe, television networks primarily sell their advertising based on age demographic viewership (in this case adults 25-54), so while we usually try to feature both total viewers and age demographic viewers in our posts, it's the age demographic viewers that deliver the advertising revenue.
You are correct in your observation that O'Reilly has a far larger overall viewership than Olbermann/Countdown, but their viewership among adults 25-54 is much closer.
The vast majority of O'Reilly's viewers are 55+ (on the night above, 2.1 million out of 2.6 million)
It's seems to me on most overall ratings there are more viewers outside the 25-54 range then inside it. I don't understand why the 25-54 range is considered so important to the advertisers in the whole sceme of things, I can't think of anything else when more means less and less means more to people…Especially with people living longer and longer and….
Joe, that's definitely the case [much older skewing viewership] for news shows in general, and the above post is just news shows.
Plenty of other shows have a much higher proportion of younger viewers, check these out:
http://tvbythenumbers.com/2008/04/10/which-show...