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Nielsen Ratings: May 16, 2008: Au Revoir Moonlight

Posted on 17 May 2008 by Robert Seidman

Scoreboard for Fri. May 16, 2008 CBS ABC CW NBC FOX
Total Viewers (million) 8.55 6.60 4.02 3.10 2.98
Rating/Share: Adults 18-49 2.0/7 1.7/6 1.2/4 1.0/4 1.2/4

CBS season/series finales led the way to another Friday night victory both with total viewers and 18-49 year old viewers. ABC was second in both categories. CW was THIRD for the evening, a rare occurrence on any night, on the strength of Friday Night Smackdown! Of course, the CW let that get away and next year will be running Everybody Hates Chris, The Game and the encore of America’s Next Top Model, which won’t outperform two hours of Smackdown! FOX was in fourth overall and tied with CW in the 18-49 demo. NBC was just…last.

The Ghost Whisperer season finale could barely manage a 2.0 in the demo, and while Moonlight pulled in 7.56m in its swan song, it had but a 1.8/6 in the 18-49 demo. Numbe3rs was the strongest show of the night on any network with 9.73m and a 2.3/7 in the 18-49 demo.

Two hours of American Gladiators encore? Worse than Quarterlife! Yikes. 2.51m viewers and a sub 1.0 in the 18-49 demo. And perhaps this indicates that lead-in still matters at least a little because the 10pm numbers for Dateline were pretty low at 4.27m and a 1.4/4 in the demo.

FOX ran the movie Dodgeball and it didn’t do much better than American Gladiators. A pretty ugly May sweeps Friday. See for yourself…

Friday night’s details:

Time Net  Show Viewers (Millons) 18-49 Rating/Share
8:00 ABC America’s Funniest Home Videos (8p-10p) 6.80 1.7/6
  CBS Ghost Whisperer   8.36 2.0/8
  NBC American Gladiators (Repeat) 2.51 0.9/3
  CW Friday Night Smackdown!  (8p-10p) 4.02 1.2/4
  FOX Dodgeball (8p-10p) (R ) 2.84 1.2/4
         
9:00 CBS  Moonlight  7.56 1.8/6
         
10:00 ABC 20/20 6.21 1.9/6
  CBS Numb3rs  9.73 2.3/7
  NBC Dateline 4.27 1.4/4

Nielsen Ratings Source: Nielsen Media Research. Full night’s results available via Marc Berman/Mediaweek.

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11 Responses to “Nielsen Ratings: May 16, 2008: Au Revoir Moonlight”

  1. Amy says:

    It looks like Ghost Whisperer and Numb3rs got season lows. So why only hold Moonlight accountable? The current TV season has just fizzled out at the end and young people especially have found something else to do on Friday nights. They should be looking at the number it had throughout the entire season and not just for the one or two shows when ratings all over the place were down.

  2. Polly says:

    Rob- You said that GW numbers were only slightly off from last year. GW pulled close to a 2.0 in the demo last year? That seems pretty low.

  3. Rob says:

    Somwe Moonlight fans should pay a visit to a specialist or something. Offending someone just beacause offers some data that is not to their liking is insane

  4. Mike d says:

    The Gladiator promos for “the beast” look like something made for the WWE, I think this show would be better off made for cable.

  5. Audra says:

    I think CBS canceling MOONLIGHT is the biggest mistake that this network ever made and I pray that some other network picks this series up because I feel that CBS killed it before it really took off.

    SHAME ON YOU CBS SHAME ON YOU ALL

  6. JanSwear says:

    Please bring back Moonlight.

    JanSwear
    janice@gddsco.com

  7. Jen says:

    Negative people need to get a life. When your done working your part time job at stop and shop, pursue another career, instead of pretending like you know who the TV industy operates. Its foolish of you to stop a herd of Online fans trying to save their show. I never saw moonlight but must agree that I never saw any advertisments for it. Except for in TV guide, Who I think gets it right more then this site does! And as someone before me said, this isnt suppose to be a mean-spirited message, im just a no-it-all with a comptuer and internet access.

  8. Guess Who says:

    Moonlight is dead and buried. It aint coming back now matter how many bags of blood are donated. After the Jericho fiasco where the ballyhooed NUTS Campaign resulted in the loss of millions of viewers the networks arent going to listen to a few hundreds crazed fans no matter what they do.

  9. shonda says:

    When one is discussing vampires DEAD isnt an option. Vampires live forever!!! I don't understand the business side of all of this, but I know that I enjoyed watching Moonlight every single Friday night. I am hoping someone else picks up the show or CBS comes to its senses. I for one will not be watching anything on CBS, this was the one and only show I enjoyed on their network, so its not a stretch to say I wont be watching. Hope they realize the mistake they made. Women wanting to watch more women??? Ha what a joke!!!! Someone needs to get a reality check and I dont mean that crappy reality tv either.

  10. swiss100 says:

    Shonda,
    I feel your pain…the best we can hope for is another network picking the show up. That said, there are hurdles to climb, one of them being Alex O's contractural ties to CBS which could preclude him from participating in Moonlight. Another is the fact that the show is expensive to produce relative to programming on CW or SciFi (many shows made in Canada)…not to say it can't be done and so far, WB has yet to pull down the sets or told the organizers of the crusade to stop. Clearly, somebody is listening and there are efforts to save the show. We can hope, but we have to be real too, it's long odds.

  11. Debbie says:

    I may be naive-but I just don't get it. The network has to make money,got that, but there is SO MUCH really bad television out there. Why would you drop a program that has held its own, has class and even more possibities to show ,after one season? Is it smart to spend money on a new project when you have a diamond like MOONLIGHT right in front you? Moonlight , you will be missed. May the powers that be reconsider.


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