Why Did Your Favorite Prime-Time Show Get Cancelled?
Last Fall we tried to handicap the new show race in a variety of ways, but we always struggled to rank the shows from different networks as a group with the data we had available. Because a 6m viewer show would be headed for a quick cancellation at CBS, but for the CW it would be their top show. After trying a few metrics, I think we’ve found something we’ll use next Fall that, at least for now, I’ll call the TVbytheNumbers Cancellation Index.
Applying the Cancellation Index to shows from this season’s results showed a pretty definitive line above which a show was renewed and below which a show was very vulnerable to cancellation. To get the Index value for each show, I took its season to date adults 18-49 viewership for its standard timeslot airings only and divided it by the season to date average adults 18-49 viewership for the show’s own network.
If the show was at or above 93% of its networks average results for adults 18-49 it was pretty safe. Only 3 shows above that level were cancelled, and one, Oprah’s Big Give, was only cancelled because Ms. Winfrey wanted it gone, ABC would have welcomed it back.
A number of shows stand out, particularly Bionic Woman. Minus the hype, it didn’t perform that badly. Maybe if it had entered the season with modest expectations instead of being the hope to save NBC it might have survived. Big Shots fans might also cry foul. However, one thing it’s hard for our data to take into account is the implied benefits of a good lead-in that were squandered. That might be a reason for Big Shots, Moonlight & Jericho demise. Moonlight fans note that your show had the lowest Index of any scripted show in the CBS line up (and Dexter, brought in to fill strike holes).
|
PROGRAMS |
Network |
Show 18-49 (000) |
Network Average 18-49 |
Cancel index |
Fate |
| AMERICAN IDOL-TUESDAY |
FOX |
14,111 |
5,290 |
2.67 | |
| AMERICAN IDOL-WEDNESDAY |
FOX |
13,347 |
5,290 |
2.52 | |
| AMERICA’S TOP MODEL-3 |
CW |
3,032 |
1,270 |
2.39 | |
| NBC SUNDAY NIGHT FOOTBALL |
NBC |
8,291 |
3,500 |
2.37 | |
| DESPERATE HOUSEWIVES |
ABC |
8,514 |
3,710 |
2.29 | |
| GREY’S ANATOMY-THU 9PM |
ABC |
7,457 |
3,710 |
2.01 | |
| HEROES |
NBC |
6,958 |
3,500 |
1.99 | |
| AMERICA’S TOP MODEL-4 |
CW |
2,418 |
1,270 |
1.90 | |
| DANCING W/THE STARS-MON |
ABC |
6,922 |
3,710 |
1.87 | |
| LOST |
ABC |
6,389 |
3,710 |
1.72 | |
| DANCING WITH THE STARS |
ABC |
6,225 |
3,710 |
1.68 | |
| DANCING W/STARS RESULT-TU |
ABC |
6,200 |
3,710 |
1.67 | |
| SURVIVOR: CHINA |
CBS |
6,083 |
3,670 |
1.66 | |
| CSI |
CBS |
5,902 |
3,670 |
1.61 | |
| TWO AND A HALF MEN |
CBS |
5,890 |
3,670 |
1.60 | |
| EXTREME MAKEOVER:HOME ED. |
ABC |
5,913 |
3,710 |
1.59 | |
| HOUSE |
FOX |
8,405 |
5,290 |
1.59 | |
| SUNDAY NIGHT NFL PRE-KICK |
NBC |
5,551 |
3,500 |
1.59 | |
| AMERICAN GLADIATORS |
NBC |
5,321 |
3,500 |
1.52 | |
| SURVIVOR: MICRONESIA |
CBS |
5,507 |
3,670 |
1.50 | |
| MOMENT OF TRUTH |
FOX |
7,797 |
5,290 |
1.47 | |
| BEAUTY AND THE GEEK-2 |
CW |
1,870 |
1,270 |
1.47 | |
| FRIDAY NIGHT SMACKDOWN |
CW |
1,836 |
1,270 |
1.45 | |
| SMALLVILLE |
CW |
1,824 |
1,270 |
1.44 | |
| LAW AND ORDER:SVU |
NBC |
4,983 |
3,500 |
1.42 | |
| DANCING W/STARS RESULTS |
ABC |
5,215 |
3,710 |
1.41 | |
| ONE TREE HILL |
CW |
1,767 |
1,270 |
1.39 | |
| OFFICE |
NBC |
4,789 |
3,500 |
1.37 | |
| CSI: MIAMI |
CBS |
5,020 |
3,670 |
1.37 | |
| APPRENTICE 7 |
NBC |
4,749 |
3,500 |
1.36 | |
| BROTHERS & SISTERS |
ABC |
5,033 |
3,710 |
1.36 | |
| RULES OF ENGAGEMENT |
CBS |
4,968 |
3,670 |
1.35 | |
| OPRAH’S BIG GIVE |
ABC |
4,848 |
3,710 |
1.31 | cancelled |
| BIONIC WOMAN |
NBC |
4,560 |
3,500 |
1.30 | cancelled |
| SAMANTHA WHO? |
ABC |
4,805 |
3,710 |
1.30 | |
| BIGGEST LOSER 5 |
NBC |
4,512 |
3,500 |
1.29 | |
| DEAL OR NO DEAL-MON |
NBC |
4,468 |
3,500 |
1.28 | |
| HELL’S KITCHEN |
FOX |
6,750 |
5,290 |
1.28 | |
| OLD CHRISTINE |
CBS |
4,653 |
3,670 |
1.27 | |
| AMAZING RACE 12 |
CBS |
4,642 |
3,670 |
1.26 | |
| PRIVATE PRACTICE |
ABC |
4,651 |
3,710 |
1.25 | |
| E.R. |
NBC |
4,368 |
3,500 |
1.25 | |
| FOOTBALL NT AMERICA PT 3 |
NBC |
4,329 |
3,500 |
1.24 | |
| BACHELOR, THE |
ABC |
4,544 |
3,710 |
1.22 | |
| BIGGEST LOSER 4 |
NBC |
4,280 |
3,500 |
1.22 | |
| MEDIUM |
NBC |
4,098 |
3,500 |
1.17 | |
| WITHOUT A TRACE |
CBS |
4,270 |
3,670 |
1.16 | |
| CHUCK |
NBC |
4,061 |
3,500 |
1.16 | |
| HERE COME THE NEWLYWEDS |
ABC |
4,236 |
3,710 |
1.14 | |
| GAME, THE |
CW |
1,422 |
1,270 |
1.12 | |
| SCRUBS |
NBC |
3,899 |
3,500 |
1.11 | |
| LAW AND ORDER |
NBC |
3,896 |
3,500 |
1.11 | |
| BIG BANG THEORY, THE |
CBS |
4,050 |
3,670 |
1.10 | |
| CSI: NY |
CBS |
4,019 |
3,670 |
1.10 | |
| CRIMINAL MINDS |
CBS |
4,009 |
3,670 |
1.09 | |
| HOW I MET YOUR MOTHER |
CBS |
4,006 |
3,670 |
1.09 | |
| OT, THE |
FOX |
5,727 |
5,290 |
1.08 | |
| MY NAME IS EARL |
NBC |
3,723 |
3,500 |
1.06 | |
| REAPER |
CW |
1,342 |
1,270 |
1.06 | |
| GOSSIP GIRL |
CW |
1,338 |
1,270 |
1.05 | |
| PUSHING DAISIES |
ABC |
3,892 |
3,710 |
1.05 | |
| SUPERNATURAL |
CW |
1,323 |
1,270 |
1.04 | |
| 30 ROCK |
NBC |
3,634 |
3,500 |
1.04 | |
| BIG SHOTS |
ABC |
3,807 |
3,710 |
1.03 | cancelled |
| LIFE |
NBC |
3,496 |
3,500 |
1.00 | |
| UNIT, THE |
CBS |
3,662 |
3,670 |
1.00 | |
| NCIS |
CBS |
3,655 |
3,670 |
1.00 | |
| DEAL OR NO DEAL-WED |
NBC |
3,443 |
3,500 |
0.98 | |
| TERMINATOR: SRH CNR CHRON |
FOX |
5,189 |
5,290 |
0.98 | |
| UGLY BETTY |
ABC |
3,639 |
3,710 |
0.98 | |
| FAMILY GUY |
FOX |
5,135 |
5,290 |
0.97 | |
| SUPERNANNY |
ABC |
3,487 |
3,710 |
0.94 | |
| EVERYBODY HATES CHRIS |
CW |
1,192 |
1,270 |
0.94 | |
| BACHELOR: LONDON CALLING |
ABC |
3,466 |
3,710 |
0.93 | |
| LIPSTICK JUNGLE |
NBC |
3,269 |
3,500 |
0.93 | |
| 60 MINUTES |
CBS |
3,416 |
3,670 |
0.93 | |
| GIRLFRIENDS |
CW |
1,178 |
1,270 |
0.93 | |
| COLD CASE |
CBS |
3,396 |
3,670 |
0.93 | |
| DANCE WAR:BRUNO/CARRIEANN |
ABC |
3,426 |
3,710 |
0.92 | |
| DIRTY SEXY MONEY |
ABC |
3,420 |
3,710 |
0.92 | |
| SIMPSONS |
FOX |
4,872 |
5,290 |
0.92 | |
| JOURNEYMAN |
NBC |
3,204 |
3,500 |
0.92 | cancelled |
| PUSSYCAT DOLLS:GIRLICIOUS |
CW |
1,098 |
1,270 |
0.86 | cancelled |
| ELI STONE |
ABC |
3,190 |
3,710 |
0.86 | |
| PHENOMENON |
NBC |
2,982 |
3,500 |
0.85 | cancelled |
| AMER FUNN HOME VIDEOS |
ABC |
3,155 |
3,710 |
0.85 | |
| CAVEMEN |
ABC |
3,097 |
3,710 |
0.83 | cancelled |
| BIG BROTHER 9-SUN |
CBS |
3,060 |
3,670 |
0.83 | |
| BOSTON LEGAL |
ABC |
3,058 |
3,710 |
0.82 | |
| BIG BROTHER 9-TUE |
CBS |
3,021 |
3,670 |
0.82 | |
| DEAL OR NO DEAL-FRI |
NBC |
2,851 |
3,500 |
0.81 | cancelled |
| KID NATION |
CBS |
2,944 |
3,670 |
0.80 | cancelled |
| SHARK |
CBS |
2,939 |
3,670 |
0.80 | cancelled |
| LAS VEGAS |
NBC |
2,796 |
3,500 |
0.80 | cancelled |
| GHOST WHISPERER |
CBS |
2,907 |
3,670 |
0.79 | |
| WIFE SWAP |
ABC |
2,924 |
3,710 |
0.79 | |
| BEAUTY AND THE GEEK-3 |
CW |
993 |
1,270 |
0.78 | cancelled |
| PRISON BREAK |
FOX |
4,117 |
5,290 |
0.78 | |
| CROWNED |
CW |
984 |
1,270 |
0.77 | cancelled |
| AMERICAN DAD |
FOX |
4,085 |
5,290 |
0.77 | |
| KING OF THE HILL |
FOX |
4,084 |
5,290 |
0.77 | |
| WELCOME TO THE CAPTAIN |
CBS |
2,822 |
3,670 |
0.77 | cancelled |
| NUMB3RS |
CBS |
2,789 |
3,670 |
0.76 | |
| 1 VS 100 |
NBC |
2,653 |
3,500 |
0.76 | cancelled |
| BIG BROTHER 9-WED |
CBS |
2,774 |
3,670 |
0.76 | |
| CANE |
CBS |
2,752 |
3,670 |
0.75 | cancelled |
| MY DAD IS BETR THN YR DAD |
NBC |
2,622 |
3,500 |
0.75 | cancelled |
| DATELINE FRI |
NBC |
2,615 |
3,500 |
0.75 | |
| PRICE IS RIGHT PRIMETIME |
CBS |
2,730 |
3,670 |
0.74 | |
| ALIENS IN AMERICA |
CW |
927 |
1,270 |
0.73 | cancelled |
| JERICHO |
CBS |
2,666 |
3,670 |
0.73 | cancelled |
| SAT NIGHT FOOTBALL |
ABC |
2,689 |
3,710 |
0.72 | |
| LAW AND ORDER:CRIM INTENT |
NBC |
2,530 |
3,500 |
0.72 | |
| BONES |
FOX |
3,822 |
5,290 |
0.72 | |
| CASHMERE MAFIA |
ABC |
2,667 |
3,710 |
0.72 | cancelled |
| FOOTBALL NT AMERICA PT 2 |
NBC |
2,487 |
3,500 |
0.71 | |
| MOONLIGHT |
CBS |
2,602 |
3,670 |
0.71 | cancelled |
| DON’T FORGET THE LYRICS |
FOX |
3,694 |
5,290 |
0.70 | |
| FRIDAY NIGHT LIGHTS |
NBC |
2,442 |
3,500 |
0.70 | |
| DEXTER |
CBS |
2,479 |
3,670 |
0.68 | |
| KITCHEN NIGHTMARES |
FOX |
3,571 |
5,290 |
0.68 | |
| 20/20-FRI |
ABC |
2,469 |
3,710 |
0.67 | |
| OCTOBER ROAD |
ABC |
2,455 |
3,710 |
0.66 | cancelled |
| NOTES FROM THE UNDERBELLY |
ABC |
2,434 |
3,710 |
0.66 | cancelled |
| CARPOOLERS |
ABC |
2,408 |
3,710 |
0.65 | cancelled |
| WOMEN’S MURDER CLUB |
ABC |
2,365 |
3,710 |
0.64 | cancelled |
| NEW AMSTERDAM |
FOX |
3,332 |
5,290 |
0.63 | cancelled |
| SMARTER THAN 5TH GRADER |
FOX |
3,305 |
5,290 |
0.62 | |
| 48 HOURS MYSTERY |
CBS |
2,149 |
3,670 |
0.59 | |
| COPS 2 |
FOX |
2,918 |
5,290 |
0.55 | |
| UNHITCHED |
FOX |
2,873 |
5,290 |
0.54 | cancelled |
| BACK TO YOU |
FOX |
2,872 |
5,290 |
0.54 | cancelled |
| TIL DEATH |
FOX |
2,845 |
5,290 |
0.54 | |
| AMNESIA |
NBC |
1,861 |
3,500 |
0.53 | cancelled |
| MEN IN TREES |
ABC |
1,968 |
3,710 |
0.53 | cancelled |
| ABC SAT MOVIE OF THE WEEK |
ABC |
1,944 |
3,710 |
0.52 | |
| AMW: AMERICA FIGHTS BACK |
FOX |
2,756 |
5,290 |
0.52 | |
| CRIMETIME SATURDAY |
CBS |
1,830 |
3,670 |
0.50 | |
| COPS |
FOX |
2,509 |
5,290 |
0.47 | |
| JUST FOR LAUGHS |
ABC |
1,757 |
3,710 |
0.47 | cancelled |
| CBS MOVIE SATURDAY |
CBS |
1,709 |
3,670 |
0.47 | |
| K-VILLE |
FOX |
2,444 |
5,290 |
0.46 | cancelled |
| SAT NIGHT FTBL PRE-GAME |
ABC |
1,666 |
3,710 |
0.45 | |
| LIFE IS WILD |
CW |
460 |
1,270 |
0.36 | cancelled |
| DUEL |
ABC |
1,319 |
3,710 |
0.36 | cancelled |
| CANTERBURY’S LAW |
FOX |
1,764 |
5,290 |
0.33 | cancelled |
| CW NOW |
CW |
366 |
1,270 |
0.29 | cancelled |
| NEXT GREAT AMERICAN BAND |
FOX |
1,509 |
5,290 |
0.29 | cancelled |
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

Not to make your calculations more complicated, but it also seems like the networks have different expectations for different nights of the week. Anyway you can add that to your calculations? It does seem to be pertinent.
HERE COME THE NEWLYWEDS have not been cancelled yet.
It is a show for mid-season consideration.
richard, thanks for the info, will edit.
Very interesting – What would happen if you included, or at a minimum, showed a comparison of the cost vs. revenue for the shows?
What keep Lipstick Jungle and cancel Cashmere Mafia and Men In Trees? Lipstick Jungle only did well because it aired new episodes during the strike while everything else was reruns. They kept moving Men In Trees, how could anyone w/o DVR keep up?
So many of these shows never had a chance to take hold. they were doomed before they started
Wow. Killed 3 of the 6 shows I watch on TV. Guess i'll be falling back into the “I won't watch untill season 4″ mode I used to be in. Moonlight, Journeyman, Bionic Woman.. all fairly well acted and compelling sci-fi based dramas. Thank god you'll never drop Battlestar Galatica.