The herd instinct in the entertainment media is strong, once the conventional wisdom is in place it seems to have a life of its own, whether it’s true or not.
A recent TV Week article by Josef Adalian shows that the CW’s powerful PR machine has struck yet again.
“…The CW’s “Gossip Girl.” ….emerged as a certifiable pop-culture phenomenon that, thanks to its download dominance on iTunes, threatened to redefine the definition of “hit show.””
A “hit show” used to be “a show with lot of viewers”. I guess it’s now threatening to become “a show with good PR”, because Gossip Girl certainly doesn’t have a lot of viewers, and we know how meaningless iTunes ranking and revenue is at this point compared to good old fashioned TV advertising.
And even between CW siblings, Gossip Girl gets all the praise, while Reaper has the marginally better 18-49 viewer numbers. Seems that Mom always did love Gossip Girl best.

GOSSIP GIRL IS A HIT SHOW, no matter what the “numbers” say. IS A HIT AMONG YOUNG VIEWERS (11 to 18, maybe) and all of its stars are becoming HOUSEHOLD NAMES NOW, all the entertainment news shows talk about them, they appear in magazines, what else do you want!!!!, I dont think THE CW pays the shows and the magazines!!!!!!!!!!!
I THINK THE CW SHOULD WORK ON A FULL DAY LINEUP. NOT JUST AIRING THEIR SHOWS ON “PRIMETIME”. look at the success of those shows on MTV, VH1, thats because they air reruns all day. MAYBE THATS WHAT THE CW SHOULD DO if they whant to stay on the air. A lot of teens watch TV in the afternoons. They can still have a timeslot for the local news and syndicated shows, but I think they should air reruns between 4 and 7pm or something. WHO AGREES WITH ME????????