Comments on: Office Again Tops Broadcast Shows w/ 41.2% Time-Shifting Gain http://tvbythenumbers.com/2008/06/05/office-again-tops-broadcast-shows-w-412-time-shifting-gain/4035 Nielsen TV Show Ratings, Data and More Sat, 21 Nov 2009 22:07:15 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Melanie http://tvbythenumbers.com/2008/06/05/office-again-tops-broadcast-shows-w-412-time-shifting-gain/4035#comment-14647 Melanie Sat, 07 Jun 2008 03:20:21 +0000 http://tvbythenumbers.com/?p=4035#comment-14647 Thanks, Robert. I'm sure you're right. Judging by my own DVRing -- if I don't watch it within a couple of days, the chances of me ever watching dwindles quickly over time . I guess if we wanted to do the math between the 'finals' for live + same day and live + seven we could. Not that I'm in a rush to tackle it! LOL<br>I must have been reading about the comercials Thanks, Robert. I'm sure you're right. Judging by my own DVRing — if I don't watch it within a couple of days, the chances of me ever watching dwindles quickly over time . I guess if we wanted to do the math between the 'finals' for live + same day and live + seven we could. Not that I'm in a rush to tackle it! LOL
I must have been reading about the comercials

]]> By: Robert Seidman http://tvbythenumbers.com/2008/06/05/office-again-tops-broadcast-shows-w-412-time-shifting-gain/4035#comment-14646 Robert Seidman Fri, 06 Jun 2008 17:45:06 +0000 http://tvbythenumbers.com/?p=4035#comment-14646 Melanie,<br><br>Nielsen reports no LIVE+3 data for shows. There are C+3 reports for commercial ratings but we don't pay for them so we don't see them. We only got a whiff of the numbers for one C+3 report and in the aggregate they mirrored the LIVE+SD results fairly closely. We know for many shows that same day DVR viewing represents a significant chunk. I'm guessing by three days out from the show's airing, 75% of its weekly DVR viewing (LIVE+7) has occurred. It's an educated guess based on other data I have seen, but, still merely a guess.<br><br>Robert Melanie,

Nielsen reports no LIVE+3 data for shows. There are C+3 reports for commercial ratings but we don't pay for them so we don't see them. We only got a whiff of the numbers for one C+3 report and in the aggregate they mirrored the LIVE+SD results fairly closely. We know for many shows that same day DVR viewing represents a significant chunk. I'm guessing by three days out from the show's airing, 75% of its weekly DVR viewing (LIVE+7) has occurred. It's an educated guess based on other data I have seen, but, still merely a guess.

Robert

]]> By: Melanie http://tvbythenumbers.com/2008/06/05/office-again-tops-broadcast-shows-w-412-time-shifting-gain/4035#comment-14645 Melanie Fri, 06 Jun 2008 13:22:02 +0000 http://tvbythenumbers.com/?p=4035#comment-14645 Bob, Do the Live and same day and Live plus 3 days mirror this? Don't the advertisers like it better the closer to air date the show is watched? Bob, Do the Live and same day and Live plus 3 days mirror this? Don't the advertisers like it better the closer to air date the show is watched?

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