Ratings for the week May 26-30, 2008 (Live+Same Day)
(Compared to Last Week/Compared to Last Year)
Total Viewers
1. Y&R 4,946,000 (+300,000/-398,000)
2. B&B 3,707,000 (+140,000/+6,000)
3. GH 2,784,000 (+4,000/-674,000)
4. AMC 2,713,000 (+217,000/-316,000)
5. OLTL 2,701,000 (-35,000/-343,000)
6. DAYS 2,667,000 (-170,000/-263,000)
7. ATWT 2,606,000 (-66,000/-55,000) <—— new low
8. GL 2,293,000 (+48,000/-77,000)
HH
1. Y&R 3.6/12 (+.2/-.4)
2. B&B 2.7/9 (same/-.1)
3. GH 2.2/7 (same/-.4)
4. AMC 2.1/7 (+.1/-.3)
4. OLTL 2.1/7 (-.1/-.2)
6. DAYS 2.0/7 (-.1/-.3)
7. ATWT 1.9/6 (-.1/-.1) <——– new low rating
8. GL 1.6/5 (-.1/-.2) <———- new low rating
Women 18-49 Viewers
1. Y&R 1,098,000 (+21,000/-139,000)
2. GH 1,002,000 (+16,000/-194,000)
3. OLTL 978,000 (+12,000/+37,000)
4. DAYS 909,000 (-38,000/-174,000)
5. AMC 887,000 (+90,000/-32,000)
6. B&B 837,000 (-6,000/-19,000)
7. ATWT 668,000 (-31,000/-11,000)
8. GL 617,000 (+15,000/-53,000)
Women 18-49 Rating
1. Y&R 1.7/10 (+.1/-.2)
2. GH 1.5/10 (same/-.3)
2. OLTL 1.5/10 (same/+.1)
4. DAYS 1.4/9 (same/-.2)
5. AMC 1.3/9 (+.1/-.1)
5. B&B 1.3/8 (same/same)
7. ATWT 1.0/6 (-.1/same)
8. GL 0.9/6 (same/-.1) <——— ties low rating
Girls 12-17 Viewers
1. DAYS 37,000 (+3,000/-66,000)
2. AMC 35,000 (+8,000/same)
3. GL 34,000 (+14,000/+10,000)
4. ATWT 31,000 (+12,000/-14,000)
4. GH 31,000 (same/-25,000)
6. OLTL 30,000 (-10,000/-14,000)
7. Y&R 29,000 (+6,000/-50,000)
8. B&B 28,000 (+12,000/-38,000)
Women 18-34 Rating
1. DAYS 1.1/7 (+.1/-.4)
2. Y&R 1.0/6 (same/-.2)
2. GH 1.0/6 (same/-.4)
2. OLTL 1.0/6 (+.1/-.2)
5. AMC 0.8/5 (+.1/-.3)
6. B&B 0.7/5 (same/-.2)
7. ATWT 0.5/3 (-.1/-.2)
8. GL 0.4/2 (same/-.3)
Men 18+ Viewers
1. Y&R 1,198,000 (+68,000/-89,000)
2. B&B 831,000 (+76,000/+20,000)
3. ATWT 529,000 (-14,000/-37,000)
4.DAYS 508,000 (-70,000/-54,000)
5. AMC 471,000 (+30,000/-156,000)
6. GL 467,000 (+3,000/-68,000)
7. GH 442,000 (-36,000/-174,000)
8. OLTL 414,000 (-26,000/-176,000)
————————————-
Day-To-Day HH Ratings - HH/Total Viewers
AMC
Monday: 1.4/1,756,000 (repeat - did not count)
Tuesday: 2.3/2,874,000
Wednesday: 2.2/2,811,000
Thursday: 2.0/2,551,000
Friday: 2.1/2,618,000
ATWT
Monday: 1.8/2,388,000
Tuesday: 2.1/2,817,000
Wednesday: 2.0/2,757,000
Thursday: 1.9/2,618,000
Friday: 1.8/2,447,000
B&B
Monday: 2.4/3,279,000
Tuesday: 2.9/3,999,000
Wednesday: 2.8/4,003,000
Thursday: 2.6/3,603,000
Friday: 2.7/3,653,000
DAYS
Monday: 1.8/2,405,000 (did not count)
Tuesday: 1.9/2,513,000
Wednesday: 2.0/2,772,000
Thursday: 2.2/2,891,000
Friday: 1.9/2,491,000
GH
Monday: 1.2/1,482,000 (repeat - did not count)
Tuesday: 2.3/2,966,000
Wednesday: 2.2/2,817,000
Thursday: 2.0/2,834,000
Friday: 2.1/2,521,000
GL
Monday: 1.4/2,121,000
Tuesday: 1.8/2,645,000
Wednesday: 1.7/2,360,000
Thursday: 1.7/2,328,000
Friday: 1.4/2,009,000
OLTL
Monday: 1.4/1,857,000 (repeat - did not count)
Tuesday: 2.2/2,769,000
Wednesday: 2.1/2,710,000
Thursday: 2.0/2,634,000
Friday: 2.1/2,692,000
Y&R
Monday: 3.5/5,093,00
Tuesday: 3.5/4,887,000
Wednesday: 3.7/5,068,000
Thursday: 3.5/4,902,000
Friday: 3.5/4,777,000
———————-
For the SEASON September 24, 2007 through June 1, 2008
HH
1. Y&R 4.0
2. B&B 2.9
3. GH 2.4
4. ATWT 2.3
5. OLTL 2.1
5. AMC 2.1
5. DAYS 2.1
8. GL 1.9
Women 18-49 Rating
1. Y&R 1.9
2. GH 1.7
3. DAYS 1.5
4. OLTL 1.4
4. B&B 1.4
6. ATWT 1.3
6. AMC 1.3
7. GL 1.2
Source: Soap Opera Network
Y&R = The Young & The Restless, B&B = The Bold and the Beautiful, GH = General Hospital, DAYS = Days of Our Lives, ATWT = As The World Turns, OLTL = One Life to Live, AMC = All My Children, GL = Guiding Light.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.
June 7th, 2008 at 5:56 am
The daytime soaps are dying faster than a beached whale. In another few years I'm betting the networks will decide to put all that money they invest in these shows into a new platform.
June 7th, 2008 at 9:41 pm
It really seems like the losses are accelerating. For instance, in women 18-34 (the prime demo):
1. DAYS -27%
2. Y&R -17%
2. GH 1.0/6 -28%
2. OLTL 1.0/6 -17%
5. AMC 0.8/5 -27%
6. B&B 0.7/5 -23%
7. ATWT 0.5/3 -28%
8. GL 0.4/2 -42%
And that's just in one year! It's absolutely insane how younger viewers are just abandoning these series in droves. Compared to the same week in 2003:
Women 18-34 Rating
1. DAYS -72%
2. Y&R -37%
2. GH -50%
2. OLTL -50%
5. AMC -56%
6. B&B -56%
7. ATWT -50%
8. GL 0.4/2 -33%
It just astounds me that Days has gone from a 26 share in this demo to a 7 in just 5 years. Some will argue that people are watching tv less, but the shares and ratings just do not tell that story.
Days in 2003: 3.9/26 (15.0/100 total women 18-34 households during the timeslot)
Days in 2008: 1.1/7 (15.7/100 total women 18-34)
That makes the soap losses look even worse.
What are these ratings going to look like next year? If ATWT and GL register similar losses, they're not even going to register in the ratings!