1. DAYS -27%
2. Y&R -17%
2. GH 1.0/6 -28%
2. OLTL 1.0/6 -17%
5. AMC 0.8/5 -27%
6. B&B 0.7/5 -23%
7. ATWT 0.5/3 -28%
8. GL 0.4/2 -42%

And that's just in one year! It's absolutely insane how younger viewers are just abandoning these series in droves. Compared to the same week in 2003:

Women 18-34 Rating
1. DAYS -72%
2. Y&R -37%
2. GH -50%
2. OLTL -50%
5. AMC -56%
6. B&B -56%
7. ATWT -50%
8. GL 0.4/2 -33%

It just astounds me that Days has gone from a 26 share in this demo to a 7 in just 5 years. Some will argue that people are watching tv less, but the shares and ratings just do not tell that story.

Days in 2003: 3.9/26 (15.0/100 total women 18-34 households during the timeslot)
Days in 2008: 1.1/7 (15.7/100 total women 18-34)

That makes the soap losses look even worse.

What are these ratings going to look like next year? If ATWT and GL register similar losses, they're not even going to register in the ratings!