Comments on: Upfront TV Ad Economics 101, Broadcast Revenues Likely To Fall http://tvbythenumbers.com/2008/06/09/upfront-tv-ad-economics-101-broadcast-revenues-likely-to-fall/4069 Nielsen TV Show Ratings, Data and More Sat, 21 Nov 2009 21:50:50 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Bill Gorman http://tvbythenumbers.com/2008/06/09/upfront-tv-ad-economics-101-broadcast-revenues-likely-to-fall/4069#comment-14691 Bill Gorman Wed, 11 Jun 2008 15:36:38 +0000 http://tvbythenumbers.com/?p=4069#comment-14691 Mikey, I'd wager you, but I don't think there is a publicly available source. I've looked at the 10-K's of the companies that own the broadcasters and prime-time advertising revenue, [which is what the upfronts are all about, and pretty much all our discussion re: advertising] is never broken out in a way that it can be isolated and compared. Mikey, I'd wager you, but I don't think there is a publicly available source. I've looked at the 10-K's of the companies that own the broadcasters and prime-time advertising revenue, [which is what the upfronts are all about, and pretty much all our discussion re: advertising] is never broken out in a way that it can be isolated and compared.

]]> By: Bill Gorman http://tvbythenumbers.com/2008/06/09/upfront-tv-ad-economics-101-broadcast-revenues-likely-to-fall/4069#comment-13631 Bill Gorman Wed, 11 Jun 2008 15:25:15 +0000 http://tvbythenumbers.com/?p=4069#comment-13631 Carl, you are indeed correct, advertising availability = eyeballs x ad minutes and the networks do control the ad minutes.<br><br>However, I assumed that networks *always* place the number of ad minutes that they believe will maximize their revenue, so any variability in ad availability comes from changes in eyeballs.<br><br>The example of Fox reducing the ad minutes during those new shows is consistent with this. They still expect to maximize revenue by doing that, with a combination of higher CPMs and, they hope, higher ratings. Carl, you are indeed correct, advertising availability = eyeballs x ad minutes and the networks do control the ad minutes.

However, I assumed that networks *always* place the number of ad minutes that they believe will maximize their revenue, so any variability in ad availability comes from changes in eyeballs.

The example of Fox reducing the ad minutes during those new shows is consistent with this. They still expect to maximize revenue by doing that, with a combination of higher CPMs and, they hope, higher ratings.

]]> By: The Networks ;) http://tvbythenumbers.com/2008/06/09/upfront-tv-ad-economics-101-broadcast-revenues-likely-to-fall/4069#comment-13630 The Networks ;) Mon, 09 Jun 2008 18:37:45 +0000 http://tvbythenumbers.com/?p=4069#comment-13630 Viewers and advertisers should believe the optimistic press release spin...errr...objective news reports. Pay no attention to the man behind the curtain. Viewers and advertisers should believe the optimistic press release spin…errr…objective news reports. Pay no attention to the man behind the curtain.

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