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	<title>Comments on: NBA Finals Game Four: 13.8 Million Watch Dramatic Comeback by Celtics</title>
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	<link>http://tvbythenumbers.com/2008/06/13/nba-finals-game-four-138-million-watch-dramatic-comeback-by-celtics/4123</link>
	<description>Nielsen TV Show Ratings, Data and More</description>
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		<title>By: Robert Seidman</title>
		<link>http://tvbythenumbers.com/2008/06/13/nba-finals-game-four-138-million-watch-dramatic-comeback-by-celtics/4123#comment-14760</link>
		<dc:creator>Robert Seidman</dc:creator>
		<pubDate>Sat, 14 Jun 2008 00:39:03 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=4123#comment-14760</guid>
		<description>When you are buying me lunch you can chalk it up to an elaborate  &lt;br&gt;conspiracy by the NBA to ensure that the finals did NOT go 7 games for  &lt;br&gt;the sake of appearances.&lt;br&gt;&lt;br&gt;I think the verdict was in last year with Lebron which is why I took  &lt;br&gt;the &#039;under&#039;  clearly the markets of the teams matter but the masses  &lt;br&gt;aren&#039;t interested and the NBA has no stars save perhaps an aging Shaq,  &lt;br&gt;that resonate with the masses. I doubt the NBA is surprised. Note:  &lt;br&gt;despite this had the game been tied after 1 quarter and half this game  &lt;br&gt;would likely have averaged well over 15 million.&lt;br&gt;&lt;br&gt;&lt;br&gt;sent via the iPhone</description>
		<content:encoded><![CDATA[<p>When you are buying me lunch you can chalk it up to an elaborate  <br />conspiracy by the NBA to ensure that the finals did NOT go 7 games for  <br />the sake of appearances.</p>
<p>I think the verdict was in last year with Lebron which is why I took  <br />the &#39;under&#39;  clearly the markets of the teams matter but the masses  <br />aren&#39;t interested and the NBA has no stars save perhaps an aging Shaq,  <br />that resonate with the masses. I doubt the NBA is surprised. Note:  <br />despite this had the game been tied after 1 quarter and half this game  <br />would likely have averaged well over 15 million.</p>
<p>sent via the iPhone</p>
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		<title>By: Bill Gorman</title>
		<link>http://tvbythenumbers.com/2008/06/13/nba-finals-game-four-138-million-watch-dramatic-comeback-by-celtics/4123#comment-14759</link>
		<dc:creator>Bill Gorman</dc:creator>
		<pubDate>Sat, 14 Jun 2008 00:03:53 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=4123#comment-14759</guid>
		<description>The NBA has got to be very disappointed in these ratings. With the best ratings matchup possible, it effectively sets a ceiling on the NBA Finals until something big changes in the league.&lt;br&gt;&lt;br&gt;The last 3 Lakers Finals (2000, 2001, 2004) averaged 17.4, 17.9 and 19.0 million.&lt;br&gt;&lt;br&gt;&lt;a href=&quot;http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413&quot;&gt;http://tvbythenumbers.com/2008/04/20/nba-postse...&lt;/a&gt;&lt;br&gt;&lt;br&gt;If this year&#039;s Finals goes 5 or 6 games, which seems likely at this point, it&#039;s going to average about 14 million. &lt;br&gt;&lt;br&gt;I&#039;m certain it will be reported by the media as an increase from the last 3 years (which it is, and a big one from last year), but it&#039;s a huge step down for the &quot;best&quot; the NBA can hope for.</description>
		<content:encoded><![CDATA[<p>The NBA has got to be very disappointed in these ratings. With the best ratings matchup possible, it effectively sets a ceiling on the NBA Finals until something big changes in the league.</p>
<p>The last 3 Lakers Finals (2000, 2001, 2004) averaged 17.4, 17.9 and 19.0 million.</p>
<p><a href="http://tvbythenumbers.com/2008/04/20/nba-postseason-broadcast-ratings-1987-2007/3413"></a><a href="http://tvbythenumbers.com/2008/04/20/nba-postse.." rel="nofollow">http://tvbythenumbers.com/2008/04/20/nba-postse..</a>.</p>
<p>If this year&#39;s Finals goes 5 or 6 games, which seems likely at this point, it&#39;s going to average about 14 million. </p>
<p>I&#39;m certain it will be reported by the media as an increase from the last 3 years (which it is, and a big one from last year), but it&#39;s a huge step down for the &#8220;best&#8221; the NBA can hope for.</p>
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