Comments on: Nielsen Ratings Monday June 16: Reruns vs. Reality

By: Holly

Holly — Sun, 22 Jun 2008 01:36:56 +0000

“On a DVR, if you fast-forward through 20 minutes worth of commercials and credits you'll be counted as only 2/3rds of a viewer in the data we see.”

Part of me thinks that makes sense, but that certainly changes the viewer numbers.

By: Robert Seidman

Robert Seidman — Sun, 22 Jun 2008 01:20:47 +0000

If what Nielsen tells us is correct — that fast-forward viewing is *not* counted in the numbers we see there is also the issue that we can't fully reconcile DVR impact because we lack the data for fast forwarded minutes. If without DVR your TV was on for one hour for a 60 minute show, you counted as one viewer. On a DVR, if you fast-forward through 20 minutes worth of commercials and credits you'll be counted as only 2/3rds of a viewer in the data we see.

I'm still not sure if what Nielsen is telling us is correct and I'm not trying to rub anyone the wrong way by saying that. it's just that I see things like this (link below) which ran in a publication owned by Nielsen itself and scratch my head:

http://www.adweek.com/aw/content_display/news/m...

By: Holly

Holly — Sun, 22 Jun 2008 01:04:11 +0000

The charts had data from September and October of 2007, so it would have been when almost everything was airing new episodes.

By: Holly

Holly — Sun, 22 Jun 2008 00:47:20 +0000

Bill,

Thanks for the info. I was taking my numbers from the study in this article:
http://www.marketingcharts.com/television/dvr-u...

I have no idea what their criteria was, whether they included cable and/or daytime, etc.

By: Holly

Holly — Sat, 21 Jun 2008 23:17:19 +0000

avschamp,

These numbers include same day DVR viewing. Robert and Bill also post the Live+7 day DVR viewing, but we only get data on the top 20 overall DVRed shows and the 20 shows that with the highest percentage of DVR viewers.

While there is obviously a difference between numbers Live, Live+Same Day, and Live+7, for the majority of shows, it is not significant enough to call the Live or Live+SD results “skewed”. Live+7 ratings are only (on average) 15% higher than Live. For scripted shows, around 40% of that is same day viewing (which is included in the daily ratings); for “reality” shows, that goes up (American Idol had around 70% of its DVR numbers counted in the Live+Same Day).

By: Jim

Jim — Tue, 17 Jun 2008 19:30:08 +0000

Your total viewers for The Big Bang Theory is wrong. It got 5.76 million viewers.

By: bob

bob — Tue, 17 Jun 2008 19:00:55 +0000

the mole? wat a waist of a timeslot! how awful!!!!! it better get canned soon!!!!

By: Bill

Bill — Tue, 17 Jun 2008 18:53:04 +0000

Well, we always have “>Summer!

By: Bill Gorman

Bill Gorman — Tue, 17 Jun 2008 16:57:23 +0000

We should get the US Open Golf playoff ratings by NEXT Friday with the sports results at the very latest, quite possibly earlier from another source too.

By: ChiChi

ChiChi — Tue, 17 Jun 2008 16:48:04 +0000

Hi…do you have the ratings for golf on Monday?

By: Guess Who

Guess Who — Tue, 17 Jun 2008 16:46:01 +0000

The Mole and Murkin Gladiatiors are the worst shows on Mondays. Kill the mole, have it stuffed and mounted and hung over the fireplace. Have all remaining Murkin Gladiators battle Blaster inside THUNDERDOME – 2 men enter 1 man leaves. And no whistles allowed – thats cheating, Max.

By: kayarn

kayarn — Tue, 17 Jun 2008 16:40:39 +0000

any chance well see the ratings for the golf playoff? it was great stuff, but it was in the middle of the afternoon/late morning and on 2 different channels.

By: Sandy

Sandy — Tue, 17 Jun 2008 16:34:08 +0000

Who exactly was dying for more Mole?