| Scoreboard |  |
 |
 |
 |
|---|---|---|---|---|
| Total Viewers (million) | 4.75 | 4.70 | 4.47 | 3.45 |
| Rating/Share: Adults 18-49 | 1.7/7 | 0.8/3 | 1.1/4 | 0.9/3 |
The Fox combo of Cops/America’s Most Wanted carried it to victory Saturday in both viewers at 4.75 million (close over CBS) and the 18-49 demo with a 1.7 rating / 7 share (big over NBC). They may be the best spent $ per demo rating money in prime-time broadcast television. If we only knew show costs, we’d run the numbers.
The results of the other networks hardly merit mention, although the 1.1 demo rating for the gymnastics Summer Olympics Trials is potentially worrisome for future Olympic broadcasts by NBC.
Full details:
| Time | Net | Show | Viewers Live+SD (Millons) | 18-49 Rating/Share |
| 8:00 | CBS | NCIS (repeat) | 4.85 | 0.6/3 |
| NBC | 2008 Summer Olympic Trials (8-10p) | 4.51 | 1.1/5 | |
| FOX | Cops: 1 new, 1 repeat | 4.31 | 1.7/7 | |
| ABC | Camp Rock (repeat) (8-11p) | 3.45 | 0.9/3 | |
| 9:00 | FOX | America’s Most Wanted | 5.19 | 1.8/7 |
| CBS | The Unit (repeat) | 3.82 | 0.7/2 | |
| 10:00 | CBS | 48 Hours Mystery (repeat) | 5.44 | 1.2/5 |
| NBC | Law & Order: CI (repeat) | 4.38 | 1.1/4 |
Nielsen Ratings Source: Nielsen Media Research. Full night’s results available via Marc Berman/Mediaweek.
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BriCA, thanks for the info, I had conflicting information and have corrected it.
I wouldn't put too much stock in the poor performance of the Olympic Trials. The events were tape-delayed from Friday night, there wasn't much promotion, and it's tough to draw an audience on Saturdays. Also, part of what makes the Olympics exciting is watching other countries compete against each other. Last night was Americans competing against other Americans. The Olympics will draw a big audience.
why can't abc get people to watch them on fri or sat (camp rock repeat) but disney channel can get 9 million for camp rock on fri? i'm wondering if the first run camp rock was on abc instead of disney if it would have tanked.
Tom, that's a really interesting question, but it may not be a fair comparison. If the first-run Camp Rock was aired on ABC and the airing was promoted as heavily on the Disney Channel as it would have been if it were airing on the Disney Channel itself, it would surely do OK, but still perhaps not as well as on Disney itself.
Disney Channel doesn't run commercials, so if I'm living in one of the three out of four homes or so that doesn't yet have a DVR, I'd definitely prefer to watch the airing on the Disney Channel.
High School Musical 2 got amazing ratings on Disney, and this had the same target demographic. Disney's base audience is the target demo. ABC's base audience isn't, so they would need to bring in a lot of viewers who don't usually watch the network (i.e. spend more on promotion and advertising).
The networks have given up on Saturdays, so those numbers aren't surprising. ABC seemed to give up on Fridays after the strike, so they won't get better numbers there until they actually try to schedule it in the Fall.