Comments on: Nielsen Ratings Saturday June 21: Full of Woe http://tvbythenumbers.com/2008/06/22/nielsen-ratings-saturday-june-21-full-of-woe/4199 Nielsen TV Show Ratings, Data and More Sun, 22 Nov 2009 05:49:50 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Holly http://tvbythenumbers.com/2008/06/22/nielsen-ratings-saturday-june-21-full-of-woe/4199#comment-14721 Holly Mon, 23 Jun 2008 02:50:26 +0000 http://tvbythenumbers.com/?p=4199#comment-14721 High School Musical 2 got amazing ratings on Disney, and this had the same target demographic. Disney's base audience is the target demo. ABC's base audience isn't, so they would need to bring in a lot of viewers who don't usually watch the network (i.e. spend more on promotion and advertising).<br><br>The networks have given up on Saturdays, so those numbers aren't surprising. ABC seemed to give up on Fridays after the strike, so they won't get better numbers there until they actually try to schedule it in the Fall. High School Musical 2 got amazing ratings on Disney, and this had the same target demographic. Disney's base audience is the target demo. ABC's base audience isn't, so they would need to bring in a lot of viewers who don't usually watch the network (i.e. spend more on promotion and advertising).

The networks have given up on Saturdays, so those numbers aren't surprising. ABC seemed to give up on Fridays after the strike, so they won't get better numbers there until they actually try to schedule it in the Fall.

]]> By: Robert Seidman http://tvbythenumbers.com/2008/06/22/nielsen-ratings-saturday-june-21-full-of-woe/4199#comment-14720 Robert Seidman Sun, 22 Jun 2008 22:49:05 +0000 http://tvbythenumbers.com/?p=4199#comment-14720 Tom, that's a really interesting question, but it may not be a fair comparison. If the first-run Camp Rock was aired on ABC and the airing was promoted as heavily on the Disney Channel as it would have been if it were airing on the Disney Channel itself, it would surely do OK, but still perhaps not as well as on Disney itself. <br><br>Disney Channel doesn't run commercials, so if I'm living in one of the three out of four homes or so that doesn't yet have a DVR, I'd definitely prefer to watch the airing on the Disney Channel. Tom, that's a really interesting question, but it may not be a fair comparison. If the first-run Camp Rock was aired on ABC and the airing was promoted as heavily on the Disney Channel as it would have been if it were airing on the Disney Channel itself, it would surely do OK, but still perhaps not as well as on Disney itself.

Disney Channel doesn't run commercials, so if I'm living in one of the three out of four homes or so that doesn't yet have a DVR, I'd definitely prefer to watch the airing on the Disney Channel.

]]> By: tom http://tvbythenumbers.com/2008/06/22/nielsen-ratings-saturday-june-21-full-of-woe/4199#comment-14719 tom Sun, 22 Jun 2008 22:36:18 +0000 http://tvbythenumbers.com/?p=4199#comment-14719 why can't abc get people to watch them on fri or sat (camp rock repeat) but disney channel can get 9 million for camp rock on fri? i'm wondering if the first run camp rock was on abc instead of disney if it would have tanked. why can't abc get people to watch them on fri or sat (camp rock repeat) but disney channel can get 9 million for camp rock on fri? i'm wondering if the first run camp rock was on abc instead of disney if it would have tanked.

]]> By: Mark http://tvbythenumbers.com/2008/06/22/nielsen-ratings-saturday-june-21-full-of-woe/4199#comment-14718 Mark Sun, 22 Jun 2008 21:53:50 +0000 http://tvbythenumbers.com/?p=4199#comment-14718 I wouldn't put too much stock in the poor performance of the Olympic Trials. The events were tape-delayed from Friday night, there wasn't much promotion, and it's tough to draw an audience on Saturdays. Also, part of what makes the Olympics exciting is watching other countries compete against each other. Last night was Americans competing against other Americans. The Olympics will draw a big audience. I wouldn't put too much stock in the poor performance of the Olympic Trials. The events were tape-delayed from Friday night, there wasn't much promotion, and it's tough to draw an audience on Saturdays. Also, part of what makes the Olympics exciting is watching other countries compete against each other. Last night was Americans competing against other Americans. The Olympics will draw a big audience.

]]> By: Bill Gorman http://tvbythenumbers.com/2008/06/22/nielsen-ratings-saturday-june-21-full-of-woe/4199#comment-13974 Bill Gorman Sun, 22 Jun 2008 21:38:43 +0000 http://tvbythenumbers.com/?p=4199#comment-13974 BriCA, thanks for the info, I had conflicting information and have corrected it. BriCA, thanks for the info, I had conflicting information and have corrected it.

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