NBC Edges CBS For Viewer Win, Fox Takes Age Demos

On the strength of America’s Got Talent, NBC edged CBS for the viewership win for the week of June 16-22, 2008. The numbers were very low (NBC’s 6.48 million viewers over CBS’s 6.39 million), but a win is a win. This week the NBC press release writers will not have to be nearly as creative to spin the numbers as they usually are, a welcome summer vacation!

As has been the case for almost all of calendar 2008, Fox won all the age demographic categories; winning the weekly races for adults 18-49 by 480,000 over NBC, adults 18-34 by 290,000 over Spanish language network Univision (but don’t expect to read about it elsewhere in the English media, they ignore Univision),  and adults 25-54 by 130,000 over NBC.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.