Comments on: Are You Older Than A CBS Viewer? http://tvbythenumbers.com/2008/06/27/are-you-older-than-a-cbs-viewer/4268 Nielsen TV Show Ratings, Data and More Sat, 21 Nov 2009 22:07:15 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Holly http://tvbythenumbers.com/2008/06/27/are-you-older-than-a-cbs-viewer/4268#comment-14105 Holly Tue, 08 Jul 2008 18:59:24 +0000 http://tvbythenumbers.com/?p=4268#comment-14105 This study highlights what I had said earlier, baby boomers are more likely to spend more money and try new brands than the earlier generations, making the older demographic much more valuable than it had been.<br><br><a href="http://www.multichannel.com/article/CA6576008.html">http://www.multichannel.com/article/CA6576008.html</a> This study highlights what I had said earlier, baby boomers are more likely to spend more money and try new brands than the earlier generations, making the older demographic much more valuable than it had been.

http://www.multichannel.com/article/CA6576008.html

]]> By: Holly http://tvbythenumbers.com/2008/06/27/are-you-older-than-a-cbs-viewer/4268#comment-14104 Holly Tue, 01 Jul 2008 15:36:13 +0000 http://tvbythenumbers.com/?p=4268#comment-14104 The increase in reruns this season because of the strike could also have an effect on the average age. Since reruns get much fewer demo viewers, the shows with a lot of reruns would end up skewing older simply because of the reruns. (Assuming these numbers are figured the same way as season-to-date numbers which include all in-slot reruns). The increase in reruns this season because of the strike could also have an effect on the average age. Since reruns get much fewer demo viewers, the shows with a lot of reruns would end up skewing older simply because of the reruns. (Assuming these numbers are figured the same way as season-to-date numbers which include all in-slot reruns).

]]> By: Holly http://tvbythenumbers.com/2008/06/27/are-you-older-than-a-cbs-viewer/4268#comment-14103 Holly Mon, 30 Jun 2008 04:00:46 +0000 http://tvbythenumbers.com/?p=4268#comment-14103 Angie,<br><br>Their conclusion that the increase in median age is due entirely or even primarily to technology may not be accurate, but the data itself is still interesting. On one hand, they have a point when it comes to the median age of live viewers verses DVR users (which has a median age of 5-10 years younger) and younger people are more likely to watch online than older people. On the other hand, you are right, the median age is increasing in the US, and that has an affect as well. The fact that the median age of Hispanic Americans is about 10 years lower than non-Hispanic Americans probably has a significant affect on the difference in the median age of Univision viewers and ABC/CBS viewers. Angie,

Their conclusion that the increase in median age is due entirely or even primarily to technology may not be accurate, but the data itself is still interesting. On one hand, they have a point when it comes to the median age of live viewers verses DVR users (which has a median age of 5-10 years younger) and younger people are more likely to watch online than older people. On the other hand, you are right, the median age is increasing in the US, and that has an affect as well. The fact that the median age of Hispanic Americans is about 10 years lower than non-Hispanic Americans probably has a significant affect on the difference in the median age of Univision viewers and ABC/CBS viewers.

]]> By: Sandy http://tvbythenumbers.com/2008/06/27/are-you-older-than-a-cbs-viewer/4268#comment-14102 Sandy Fri, 27 Jun 2008 21:22:28 +0000 http://tvbythenumbers.com/?p=4268#comment-14102 Comparing The CW to smallpox would make much more sense. Comparing The CW to smallpox would make much more sense.

]]> By: Catherine http://tvbythenumbers.com/2008/06/27/are-you-older-than-a-cbs-viewer/4268#comment-14101 Catherine Fri, 27 Jun 2008 19:57:36 +0000 http://tvbythenumbers.com/?p=4268#comment-14101 Amen to Katie. She covered the topic well. Economically it makes no sense. In order to attract the audience you are unlikely to get you are pushing away the audience you presently have. Excellent. What the networks need to do is convince advertisers they are misguided in their quest for the youth dollars. Older skewing audiences use their dollars to buy products for themselves, their children, their parents, and their grandchildren. Amen to Katie. She covered the topic well. Economically it makes no sense. In order to attract the audience you are unlikely to get you are pushing away the audience you presently have. Excellent. What the networks need to do is convince advertisers they are misguided in their quest for the youth dollars. Older skewing audiences use their dollars to buy products for themselves, their children, their parents, and their grandchildren.

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