| Scoreboard |  |
 |
 |
 |
 |
|---|---|---|---|---|---|
| Total Viewers (million) | 7.74 | 6.49 | 4.84 | 4.15 | 0.91 |
| Rating/Share: Adults 18-49 | 1.4/4 | 1.9/6 | 1.6/5 | 1.5/5 | 0.3/1 |
CBS won the viewership race on an unsurprisingly slow Sunday night, primarily with the viewer strength of 60 Minutes [tops for the night at 9.3 million] and Million Dollar Password, while finishing fourth in the demo. NBC took the demo largely on the demo power of a 2 hour Dateline [#1 for the night with a 2.2 rating / 6 share for adults 18-49], which Berman has called “overused” in the summer, but looks to me like a pretty wise investment of summer $/demo rating. ABC reruns and Fox’s Jurassic Park movie finished well back in viewers but still beat CBS in the demo. Of course, no one watched the CW.
Full details:
| Time | Net | Show | Viewers Live+SD (Millons) | 18-49 Rating/Share |
| 7:00 | CBS | 60 Minutes | 9.30 | 1.4/5 |
| NBC | 2008 Summer Olympics Trials (7-9p) | 5.51 | 1.6/5 | |
| ABC | Wipeout (repeat) | 4.99 | 1.7/6 | |
| FOX | The Lost World: Jurrasic Park | 4.15 | 1.5/5 | |
| CW | One Tree Hill (repeat) | 0.82 | 0.3/1 | |
| 8:00 | CBS | Million Dollar Password | 8.55 | 1.7/5 |
| ABC | Extreme Makeover Home Ed. (repeat) (8-10p) | 5.60 | 1.8/6 | |
| CW | Everybody Hates Chris (repeat) | 0.98 | 0.3/1 | |
| 8:30 | CW | Aliens in American (repeat) | 0.92 | 0.3/1 |
| 9:00 | NBC | Dateline NBC (9-11p) | 7.47 | 2.2/6 |
| CBS | Cold Case (repeat) | 6.72 | 1.4/4 | |
| CW | The Game (repeat) | 0.95 | 0.3/1 | |
| 9:30 | CW | Girlfriends (repeat) | 0.96 | 0.3/1 |
| 10:00 | CBS | Cold Case (repeat) | 6.39 | 1.3/4 |
| ABC | Desperate Housewives (repeat) | 3.19 | 1.0/3 |
Nielsen Ratings Source: Nielsen Media Research. Full night’s results available via Marc Berman/Mediaweek.
Definitions:
Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.
For more information see Numbers 101.
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June 30th, 2008 at 12:52 pm
The Olympic trials sure don't look strong. I wonder how this will factor into a heavily tape-delayed games in China.
June 30th, 2008 at 1:10 pm
Daniel, I thought so as well, looking at some previous nights. Other commenters think that Olympic action doesn't get interesting till its US vs. them. Sadly, we have no historical data on the trials to compare.